5 Brands You’d Be Surprised to Know Use Shopify

5 Surprising Brands That Use Shopify

Shopify is well-known for its easy-to-use interface, and for that reason has been the ecommerce platform of choice among small brands, startups, and mom-and-pop retailers for many years now. With such a focus on helping just about any entrepreneur succeed, no matter their size, people often forget that big-name brands can frequently be found in the same selling space.

If you think that every household name has a custom website hosted on their own, you’re in for quite a surprise! Today, we’re taking a look at five brands you might be surprised to hear use Shopify. From celebrity-backed businesses to pantry staple brands, each of these five brands is unique when it comes to their presence on Shopify. Let’s see who they are.

Does Gymshark Use Shopify?

Gymshark is one of the most successful brands on Shopify. Gymshark is a fitness brand based in the United Kingdom. They sell a variety of fitness apparel and accessories for both men and women. In 2020, the successful brand officially became worth over one billion dollars, and as of 2026 is currently valued between $1.4 and 1.7 billion (€1.2 to 1.4 billion). Their storefront features sharp aesthetics in neutral colours, easily-navigable clothing collections, and a fully-inclusive line of apparel. Although Gymshark began its growth phase on another platform, the company chose to undertake a significant Shopify store redesign following a catastrophic Black Friday disaster in 2015, when their website crashed for hours, causing an estimated $143,000 in lost revenue. A single bug in a dormant application caused the site to fail shortly after the sale launched. Since then, Gymshark has truly utilised Shopify's international features, offering 14 versions of their site: 13 for country-specific models, and one designated for the "Rest of the World."

Does Kylie Cosmetics Use Shopify?

When it comes to keeping up with Kardashians, Shopify Plus has done just that. Kylie Jenner's Kylie Cosmetics is hosted right here on the international e-commerce platform. Kylie Cosmetics is the reality star's makeup line, known most popularly for its Lip Kits. Kylie was named the top earner on the Forbes Celebrity 100 list, making an average of $300 per year. What percentage of that is the cosmetic line isn't exactly clear, but we do know that a substantial portion of her earnings came from selling 51% of her stake in the makeup brand. Visiting the site is like a peek into Kylie's personal style, and the storefront is decked out in shades of pink alongside black and white neutrals. While you might think that celebrity stars would opt for privately-hosted commerce platforms custom-built to their brands, Kylie Cosmetics proves that Shopify Plus specifically has a place to hold even the most exclusive brands.

Does Sephora Use Shopify?

Of course, Kylie isn't the only makeup brand to dominate the Shopify space. Sephora is an even more well-known company that has moved its cosmetics to the e-commerce platform. Sephora is a long-standing superstar when it comes to makeup and more, and makes an estimated $10 billion USD each year in revenue. The French retailer is multinational, selling nearly 3,000 beauty product brands while also offering their own private label selection. The brand has taken Shopify to the max by cataloging what can only be one of Shopify's largest inventories and includes beauty product categories of cosmetics, skincare, fragrance nail color, beauty tools, body lotions, haircare, and more.

Does Lindt & Sprüngli Chocolate Use Shopify?

While retail seems to dominate the Shopify space, this Shopify brand is selling something a little different: food! Lindt & Sprüngli is a Swiss chocolatier and confectionary known best for its chocolate bars and sweet truffles. Lindt didn't actually start on Shopify in every country, but launched online stores in countries where COVID-19 forced them to close the doors of their physical locations back in 2020. Lindt Canada is the biggest example, which had an ecommerce site up and running in less than a week to find a home for their inventory of sweets. While you may not see chocolate as the biggest earner, it might be time to think again; Lindt & Sprüngli make over five billion dollars (approximately the same in euros) each year. That's a lot of money spent on sweets, and a big profit to be made through Shopify!

Is Heinz Ketchup a Shopify Customer?

Lindt isn't the only food brand that took to Shopify following the pandemic's hit. You may know Heinz for its variety of sauces (namely ketchup), beans, soups, dressings, and more. As COVID-19 limited grocery store trips, Heinz needed a better way to get their products to people unable to shop during lockdown. They were able to launch a brand new DTC site, Heinz UK, in just a week on Shopify Plus. Not only did they create a stunning storefront with family-friendly aesthetics and easy-to-use features, but Heinz also began offering delivery-to-door services and bundled product subscriptions. Kraft's Heinz grabs a revenue of over $26 billion each year, with earnings around $11 billion. It's not known how many of the company's international sites are hosted on Shopify, but regardless, it's quite a big profit!

Does Pepsico operate Shopify?

Yes, PepsiCo does use Shopify for some of its ecommerce operations. In 2020, they launched two consumer-facing websites, including PantryShop.com, which was built using Shopify. Still trading as of 2026, this platform allows customers to order essential pantry goods directly from PepsiCo. The user-friendly interface of PantryShop.com simplifies the shopping experience for customers, offering a wide selection of pantry staples as well as irresistible Frito-Lay snacks. PepsiCo's strategic use of Shopify enhances accessibility and convenience for their loyal consumers.

Does Fabletics use Shopify?

Fabletics, a prominent activewear brand by Khloe Kardashian, doesn't actually use Shopify for its ecommerce platform. Instead, the company has developed its own proprietary system to manage online sales and its membership program. This custom-built solution gives Fabletics full control over its unique business model and customer experience.

While creating a custom ecommerce platform like Fabletics isn't feasible for every brand due to the significant resources required, there are still many ways to enhance and personalise the Shopify experience for your clients. If you are aiming to create a more tailored ecommerce experience within the Shopify framework, we're here to help. Our team has extensive experience in redesigning Shopify stores to meet specific brand needs and customer expectations.

Become a Big Name With Radiant

When it comes to making good brands into great businesses, Radiant is here to help. No matter where your business is now, it’s clear that Shopify has the capacity to support some big names — and your brand could be next! Growing on Shopify can take more than time and effort, often requiring experts when it comes to going to the next level. If your expanding brand needs some help, get in touch with Radiant’s growth specialists and Shopify experts today for top-tier marketing and success.

Large Shopify brands rarely rely on a single app — they usually combine multiple tools to optimise conversion, merchandising, and customer experience. A good example is Skims, which uses a carefully selected Shopify tech stack to support its growth. We explore the full setup in our Shopify Tools Used by Skims breakdown and our video review of the Skims site's UX design.