Privacy Policy

We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy and Cookies Policy carefully and ensure you understand it. Your acceptance of this Privacy and Cookies Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy and Cookies Policy, you must stop using Our Site immediately.

1. Definitions
In this Privacy and Cookies Policy the following terms shall have the following meanings:

Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

EEA” means the European Economic Area, which comprises all Member States of the EU, plus Iceland, Liechtenstein and Norway;

GDPR” means the General Data Protection Regulation (EU Regulation 2016/679); and

Privacy Regulations” means the Privacy and Electronic Communications (EC Directive) Regulations 2003.

2. Information about us
Our Site is owned and operated by Radiant Agency Ltd, a limited company registered in England and Wales under company number 11347789 and with its registered office at x+why, Foundry, 6 Brindleyplace, Birmingham, B1 2JB.

3. What this Policy covers
This Privacy and Cookies Policy applies only to your use of Our Site. Our Site may contain links to other websites. We have no control over how your data is collected, stored or used by other websites. You should check the privacy policies of any such websites before providing any data to them.

4. What is personal data?

Personal data is defined by the GDPR as “any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier”.

Personal data is, therefore, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. Your rights

Under the GDPR, you have the following rights, which we will always work to uphold:

a) the right to be informed about our collection and use of your personal data;
b) the right to access the personal data we hold about you;
c) the right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete;
d) the right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have;
e) the right to restrict (i.e. prevent) the processing of your personal data;
f) the right to object to us using your personal data for a particular purpose or purposes;
g) the right to withdraw consent – this means that if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time;
h) the right to data portability;
i) and rights relating to automated decision-making and profiling. However, we do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in section 15. Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

6. The data we collect

Depending upon your use of Our Site, we may collect some or all of the following personal and/or non-personal data:

  • your name;

  • your gender;

  • your address;

  • your email address;

  • your telephone number;

  • the name of your business;

  • your job title;

  • your profession;

  • the work requirements you would like us to perform for you;

  • the IP address of your device;

  • your web browser type and version;

  • the operating system of your device; and

  • a list of URLs starting with a referring site, your activity on Our Site, and the site

  • you exit to.

7. How we use your personal data

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for the following purposes:

  • supplying our services to you – your details are required in order for us to enter into a contract with you;

  • personalising and tailoring our services for you;

  • communicating with you;

  • supplying you with information by email and/or post that you have opted-in to; and

  • analysing your use of Our Site to enable us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message and/or post with information, news and offers on our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy Regulations, and you will always have the opportunity to opt-out.

8. How long we will keep your personal data

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for as long as you remain our customer or until you withdraw your consent to our use of your personal data.

9. How and where we store and transfer your personal data

We may store or transfer some or all of your personal data in countries that are not part of the EEA. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.

We may share your data with external third parties, as detailed in section 10, that are based outside of the EEA. We use specific contracts with external third parties that are approved by the European Commission for the transfer of personal data to third countries. These contracts ensure the same levels of personal data protection that would apply under the GDPR. More information is available from the European Commission.

Where we transfer your data to a third party based in the United States of America, this may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.

The security of your personal data is essential to us and, to protect your data, we take a number of important security, technical and operational measures.

10. How we share your personal data

We may sometimes contract with third parties to supply certain services like payment processing. In some cases, those third parties may require access to some or all of your personal data that we collect.

If any of your personal data is required by a third party, we will take steps to ensure your personal data is handled safely, securely and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described in section 9.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained in section 9.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order or the instructions of a government authority.

11. How you can control your personal data

In addition to your rights under the GDPR (set out in section 5), when you submit personal data via Our Site, you may be given options to restrict our use of your personal data.

You may also wish to sign up to one or more of the preference services operating in the UK: the Telephone Preference Service, the Corporate Telephone Preference Service and the Mailing Preference Service. These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. How you can withhold Information

You may access Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see section 14.

13. How you can access your personal data

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”. All subject access requests should be made in writing and sent to the email or postal addresses shown in section 15.

We do not normally charge for a subject access request. However, if your request is “manifestly unfounded or excessive” (for example, if you make repetitive requests) we may charge a fee to cover our administrative costs in responding.

We will normally respond to your subject access request within one month of receiving it. In some cases, however, particularly if your request is more complex, we may require more time up to a maximum of three months from the date we receive your request.

14. How we use Cookies

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. We have carefully chosen these Cookies and taken steps to ensure your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services and/or parties other than us. Third-party Cookies are used on Our Site for analytics purposes. For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies. However, certain features of Our Site may not function fully or as intended.

The following third-party Cookies may be placed on your computer or device:

Name of Cookie ProviderPurpose
ads/ga-audiences GoogleUsed by Google AdWords to re-engage visitors based on their behaviour across websites

Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the services offered through it.

The analytics service used by Our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies. However, while our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.

The analytics service used by Our Site uses the following Cookies:

Name of Cookie First or Third Party? ProviderPurpose
_ga ThirdGoogleCreates a unique ID to generate statistical data on how you use Our Site
_gat ThirdGoogleUsed by Google Analytics to throttle request rates
_gid ThirdGoogleCreates a unique ID to generate statistical data on how you use Our Site

You can choose to enable or disable Cookies in your internet browser. Most browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most browsers accept Cookies, but this can be changed. For further details, you should consult the help menu in your browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time. However, you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, personalisation settings.

You should keep your browser and operating system up-to-date and consult the help and guidance provided by the developer of your browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

15. How to contact us

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please:
call: +44 (0)121 286 1399; or
write to: Radiant, x+why, Foundry, 6 Brindleyplace, Birmingham, B1 2JB

16. Changes to this Policy

We may change this Privacy and Cookies Policy from time to time. Any changes will be posted on Our Site and you will be deemed to have accepted the terms of the revised Privacy and Cookies Policy on your first use of Our Site following the alterations. You should therefore check this page regularly to keep up-to-date.