When to move to Shopify Headless?
Whilst the budget for an enterprise-size project can be significant, going headless doesn't require an all-in approach. It is possible to gradually introduce headless elements into the setup. Some retailers may begin with a fully integrated e-commerce platform and gradually embrace headless commerce to address evolving business needs one by one.
If you want to try headless commerce, you can start with a small website section (like a product page or blog post) for cost-efficiency. Your mobile app can go headless while the rest stays integrated.
Brands starting to explore headless architecture often find themselves in one or more of some common scenarios.
Technical Integration Challenges
Struggling to integrate third-party tools into existing technology infrastructure.
Falling behind competitors due to the inability to make front- and back-end adjustments simultaneously.
Limitations when dealing with subscriptions, B2B functionalities, customer personalisation, and faster integrations with third-party applications.
Performance and Innovation Goals
Aiming for a faster, more performance-focused shopping experience.
Aspiring to create innovative storefront experiences, such as smart mirrors, wearable tech or embrace voice shopping.
Seeking a unique, creative vision that transcends current theme or template customisations.
Mobile and Customer Engagement
Lacking a native mobile app or having an underwhelming mobile shopping app.
Embracing new ways of engaging with customers through an omnichannel approach and one-to-one shopping personalisation.
Exploring new marketing, A/B testing, selling, and content management approaches at the forefront of the industry.