Pai Skincare

This premium organic skincare brand is known for its sensitive skin formulations, lab expertise, and commitment to ingredient transparency. With a loyal customer base and strong mobile traffic, Pai needed its Shopify store to reflect the same level of quality and care as its products.

40%
Site Speed Increase
104%
Revenue Increase
101%
Conversion Rate Increase

The Challenge

Through our Ongoing Success program, we partnered with Pai to fully modernise their ecommerce experience with a focus on mobile usability, conversion, and cross-sell optimisation. We identified, prioritised and remedied a wave of key issues as part of the ongoing service.

Shot of three lined-up bottles of Pai Skincare's product "The Impossible Glow"

Smiling woman with three dots of product under her eye

We have achieved so much working with Radiant and continue to see quality work from them, even when we are demanding so much! All round a great experience which has produced some fantastic results for our business.
Roz Brabner, Head of E-Commerce

1. Visual Design - Our UX designers reimagined the product page for a clean, modern aesthetic users expect from a premium skincare brand.

2. Content Hierarchy & Messaging - The product page was text-heavy so we implemented a clearer structure. Core brand messaging like efficacy, formulation expertise and ingredient integrity was buried or missing, so our team brought these to the fore.

3. Product Discovery - Our data showed that customers struggled to find related products so new ‘make it a bundle’ and ‘you may also like’ sections helped customers discover additional products, shop a full skincare routine or explore the broader range.

4. Mobile Experience - The majority of traffic was mobile, but the experience felt overly long due to vertical stacking, so we updated this, with CTAs made more prominent.

5. Cross-Sell & Upsell Opportunities - A lack of behavioural personalisation meant the brand was missing opportunities to connect more closely with its customers. We added the option for post-purchase upsells and integrated promotional messaging. A lack of a product finder or smart recommendations meant that money was being left on the table.

Want To Work Together?

Partners we worked with

Yotpo
Yotpo helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, and Steve Madden to collect reviews, ratings, photos, and videos and turn customer content into sales.
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Foursixty
Turn your Instagram, UGC, and ambassador content into shoppable galleries for your online store, email campaigns, and other channels.
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Bambuser
Bambuser turns live streaming to live shopping, empowering retailers with immediate conversion, feedback, and engagement from their audience.
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What We Did

Platform & Technical Enhancements

Shopify 2.0 migration: We upgraded all templates, ensured full compatibility, and streamlined performance.

Metafield migration: Moved from a third-party app to native functionality to reduce dependencies.

App audit & clean-up: This removed bloat, lowered costs, and improved site speed.

Redirects management: This preserved SEO and ensured product discovery wasn’t compromised post-changes.

Design & UX Upgrades

We introduced a modern, visual design with improved typography and spacing.

The team built a clear content hierarchy with scannable headers and product USPs signposted.

Integrating interactive ingredient displays brought Pai’s formulation expertise to life.

We reduced vertical stacking on mobile, focusing on fluid layouts and sticky CTAs.

Find Out How We Could Help You

Multiple global Shopify Plus skincare hubs, plus strategy and support via Ongoing Success for continuous optimisations.

Customer Engagement & Loyalty

We embedded Yotpo customer reviews for social proof and trust-building to increase conversions.

Rolling out post-purchase upsell features, urgency timers, and free shipping thresholds help boost AOV.

Strategic Page Redesigns

We focused on high-traffic and high-intent pages to maximise returns.

Tangible Improvements

A clean, modern design combined with a focused mobile strategy significantly boosted conversion.
Personalisation and smarter merchandising drives higher AOV and deeper customer engagement.
Streamlining tech stack and using native Shopify 2.0 features creates a faster, more scalable store.