Physical Products to Sell on Shopify
1. Apparel and Accessories
Fashion is always in demand. Whether you're looking to sell casual wear, formal attire, or niche fashion items like activewear, Shopify makes it easy to enter this evergreen market. Popular items include:
T-shirts, jeans, and dresses
Hoodies, jackets, and hats
Sportswear, including yoga pants and gym outfits
Footwear like sneakers and sandals
Offering customised options, like print-on-demand or embroidery, can add a personal touch that attracts customers.
2. Beauty and Skincare
The beauty industry is booming, especially with the rise of eco-conscious consumers. You can sell:
Skincare products such as cleansers, moisturisers, and serums
Makeup and tools like brushes or beauty sponges
Organic, cruelty-free, and vegan beauty products
3. Pet Products
People love spoiling their pets, which makes this niche lucrative. You can sell:
Pet clothing and accessories (collars, beds, toys)
Grooming tools like brushes and nail clippers
Pet food or subscription boxes filled with treats
Ensure high quality and safety in these products, as pet owners are typically careful about what they buy.
4. Home Decor and Accessories
Most people love decorating their homes constantly. With new and inspiring trends, you can sell many items such as:
Furniture and lighting, like LED strip lights or desk lamps
Wall art, photo frames, and prints
Cushions, throws, and bedding
Seasonal home decor for example for Halloween or Christmas.
5. Health and Fitness Products
The fitness boom continues to thrive. Products to consider include:
Yoga mats, dumbbells, and resistance bands
Fitness apparel such as breathable tops and leggings
Water bottles, foam rollers, and fitness trackers
Home workout gear has seen substantial growth, and you can tap into this market with products that suit both beginners and advanced users.
6. Technology and Smart Devices
Technology products are always in demand, especially as more homes embrace smart living. You can consider selling:
Bluetooth speakers and wireless chargers
Smart home gadgets, such as light bulbs and security cameras
Accessories for gaming, such as keyboards, headsets, and controllers
The appeal of tech is that it's a broad and constantly evolving market, meaning there are always new products to introduce.
7. Sustainable and Eco-Friendly Products
Consumers are increasingly looking for sustainable alternatives to everyday products. Some sustainable alternatives you can sell include:
Reusable water bottles, coffee cups, and shopping bags
Organic clothing or eco-friendly cleaning products
Vegan food or beauty items
8. Jewellery and Personalised Gifts
Jewellery, especially personalised pieces, continues to be a popular choice for online stores. You can offer:
Necklaces, rings, bracelets, and earrings
Customised jewellery with engravings or name tags
Birthstone or astrology-themed pieces are always very popular
9. Subscription Boxes
Subscription boxes are now a significant e-commerce trend. These could include:
Monthly boxes for pets, beauty products, or fitness gear
Coffee, snacks, or tea subscriptions
Curated gift boxes with different themes (e.g., self-care, seasonal)
Tip: With a subscription model, you not only ensure recurring revenue but also engage customers long-term. Check out our article on Shopify subscription apps to see what sort of options will work well for your business.
10. Home Office Equipment
With many people still working remotely, home office equipment is in demand. Consider selling:
Ergonomic chairs, standing desks, and monitor stands
Tech accessories such as webcams, headsets, and wireless keyboards
Desk organisers and storage solutions
11. Travel Accessories
With the amount of flights coming and going from airports all around the world, travel accessories will always be in demand. Some items that are popular include:
Luggage and backpacks
Travel-sized toiletries, organisers, and electronics cases
Travel pillows, eye masks, and passport holder
Tip: Complementary products like charging cables or travel adaptors can increase average order values.
12. Garden and Outdoor Products
Gardening is a beloved hobby for many. Consider selling:
Seeds, plants, and tools like shovels or watering cans
Outdoor furniture and decor
Herb garden kits or DIY plant growing kits
13. Baby Products
Baby products is another great idea as there is never a shortage of new parents or growing families and this means that you will always have a customer base to showcase your products. Consider selling:
Baby Clothes - Think eco-friendly fabrics like organic cotton
Soft toys, educational toys, and sensory development items like wooden blocks or fabric books
Diapers, wipes, baby carriers, and breastfeeding accessories
Tip: You can also think about selling a Baby Gift Box which has all the essentials or a Baby Toy Box that makes for a great gift.
14. Automotive Accessories
There are many car enthusiasts about and selling the right car accessories can attract many customers:
Seat-back organisers, trunk storage solutions, and car phone mounts
Personalised bumper stickers, window decals, and vanity plates
bicycle bags, smart locks, and portable pumps
15. Food and Beverage
Selling Food and Drinks is a popular Shopify store choice, but finding a niche can help you break into the market:
Gourmet Snacks, protein bars, vegan treats, and organic snacks
Specialty Coffee or Tea
DIY Meal Kits
16. Toys and Games
Another popular Shopify store choice for many, but there is so much variety and range here for you to choose from:
Board Games and Puzzles
STEM Toys: Science, technology, engineering, and mathematics (STEM) toys are great for kids, focusing on education while being fun.
Customisable Plush Toys
Sell Unique and Niche Physical Products on Shopify
17. Ethical Fashion
Stand out and find a niche market by selling ethical clothing:
Fair Trade and Handmade Clothing
Upcycled or Vintage Fashion
18. Personal Safety Products
Safety is always a main concern so selling personal safety products is another great idea:
Self-Defence Tools such as personal alarms, pepper spray, or tactical flashlights.
Smart Home Security Gadgets like smart locks, cameras, and motion detectors.
19. Niche Food Products
As stated before, there are many Shopify food stores but finding a niche will help you:
Specialty Diet Foods such as Keto, vegan, gluten-free, or paleo-friendly snacks
DIY Baking Kits
20. Health and Wellness Niche
Health and Wellness is very prominent especially with many people working remotely, it can be easy to neglect oneself and the lines between work and home get blurred - meaning that we sometimes forego the rest we deeply need. However, some of these products can ease our tiredness and enable us to relax:
Blue Light Blocking Glasses
Sleep and Meditation Aids such as weighted blankets, white noise machines, and meditation pillows
Self-Massage Tools like Handheld massagers, acupressure mats, and foam rollers
21. Educational and Learning Tools
Cater to picky parents who may be discerning in what games and toys they buy their children by selling STEM kits and products to help children learn languages easily.
STEM Kits for Kids
Language Learning Cards - Visual language learning aids, like flashcards or conversation decks
22. Gaming and Pop Culture
Many adults love board games - it’s not just for children and selling custom and unique board games will allow you to tap into a unique niche:
Custom Board Games
Collectible Card Games
23. Luxury and High-End Goods
Some office workers want a touch of luxury in their everyday work life. Appeal to these customers by selling luxury stationery including:
High-End Stationery such as custom-designed notebooks, luxury pens, and bespoke paper products
Artisanal Food Products such as gourmet foods like handmade chocolates, artisanal cheeses, or craft hot sauces
Luxury Candles made with soy or coconut wax
Digital Products and Services to Sell on Shopify
Below we list a number of digital products and service that can be sold on your Shopify store.
24. Digital Downloads
Digital downloads offer a low-overhead, scalable way to deliver value to your customers. Whether it’s education or creativity, you can reach a global audience with ease by selling digital products such as:
eBooks
Digital Art such as downloadable prints, posters, or digital illustrations
25. Online Courses
With the rise of e-learning, online courses have become a popular option for customers seeking to improve their skills or learn something new. Consider offering:
Skill Development Courses - for example: marketing, communications, business, data courses
Language Learning Courses
26. Subscription Services
Subscription services allow you to provide continuous value to your customers, ensuring long-term engagement and recurring revenue. You can offer:
Membership access to premium content like fitness programs, education material, webinars, speciality knowledge
Software or App Subscriptions for apps, plugins, or software.
27. Print-on-Demand Products
Print-on-demand is a hassle-free way to sell customised products without holding inventory. Although the finished product is technically physical, the designs you create for these POD products is digital and you have no overhead of buying these physical products beforehand. Examples include:
Custom Clothing
Stationery
Home Decor
Mugs
28. Consulting and Freelance Services
Consulting and freelancing services allow you to leverage your expertise by offering tailored solutions to clients. Use Shopify as a platform to market and sell:
Business Consulting expertise services
Freelancing services such as graphic design, web development, writing, or social media management
29. Photography and Video Content
Love photography? You can start selling your photos and video content online in the form of stock photos. Most businesses use stock photos for a variety of things:
Stock Photos and videos
30. Creative Services
Creative services provide immense value to businesses and individuals looking to enhance their visual branding. You can offer:
Graphic Design such as logo design, social media graphics, or website banners as digital products
Web Development including website creation services, Shopify store setup, or even sell custom Shopify themes and plugins
Video Editing
31. Printable Templates and Digital Art
Printables are a popular and cost-effective digital product that customers can download and use immediately. Offer:
Planners and Organisers including digital planners, to-do lists, and goal-setting templates
Wall Art including digital downloads of illustrations, motivational quotes, or photography
Party Invitations and Event Templates such as pre-designed birthday, wedding, or holiday event invitations
32. Software as a Service (SaaS)
SaaS products offer recurring revenue and can scale quickly with the right market fit. Some ideas to consider include:
Marketing Tools like social media schedulers, email marketing solutions, or website analytics tools
Accounting and Finance Tools that simplifies bookkeeping, budgeting, or tax calculations
Educational Platforms that provides access to online courses or personal development resources.
33. Coaching Services
Coaching is a service-driven offering where your expertise and personalised attention can make a big difference. Consider providing:
Life or Career Coaching focused on personal development, career transitions, or productivity
Fitness or Nutrition Coaching including personalised workout plans or meal plans delivered digitally
What you sell on Shopify should be influenced by your personal interests, market trends, and the kind of audience you aim to attract. Keep in mind that some categories, like tech and beauty, offer higher margins, but they also tend to be more competitive. By choosing a niche and focusing on quality, you can build a successful Shopify store.
