What Is a Questionnaire on Shopify?
A questionnaire is a customisable survey or form integrated into your Shopify store. You can use it to gather valuable customer information at various points in the shopping process—including before purchase, during checkout, and after the sale. Questionnaires can range from a single feedback question to detailed multi-step surveys.
Some common types of questionnaires you can use on Shopify include:
Pre-purchase surveys: Collect insights about shopping habits and preferences.
Post purchase surveys: Understand the buyer’s satisfaction, expectations, and how they found your store.
Subscription box surveys: Gather preferences for personalised subscription boxes or regular shipments.
Why Use Questionnaire in Your Shopify Store?
1. Understand Your Customers
Surveys help reveal what motivates your customers, their needs, and what they're looking for. For example, a post-purchase survey can capture where buyers came from (Google ads, Instagram, word of mouth), why they made the purchase, and if their experience met their expectations.
2. Improve Your Products and Services
Direct feedback highlights what works and what needs improvement, enabling you to fine-tune your offerings. If your survey reveals that customers want more eco-friendly packaging or new subscription box options, you can act on those insights quickly.
3. Personalise the Shopping Experience
When you add subscription box surveys to Shopify, you can tailor your subscription products based on customer preferences. Personalisation increases satisfaction, loyalty, and ultimately, customer lifetime value.
4. Boost Retention and Reduce Churn
Questionnaires identify and resolve customer pain points. A brief survey after every purchase or at the cancellation stage of a subscription can reveal churn drivers and help you fix them before you lose more customers.
5. Gather Valuable Data for Expansion
Collecting structured feedback prepares your store for scaling, launching new products, and targeting untapped markets. Data from surveys feeds directly into smarter business decisions.
How to Add a Questionnaire to Shopify
It’s never been easier to add a questionnaire to Shopify thanks to the variety of user-friendly questionnaire apps available.
Step 1: Choose an App to Create Your Questionnaire on Shopify
Several apps are designed for building surveys in Shopify, such as:
Grapevine enables merchants to gather customer feedback through post-purchase surveys directly on the thank-you page. It offers multiple question types, including Net Promoter Score (NPS), and integrates seamlessly with tools like Shopify Flow, GA4, and Klaviyo. The app supports unlimited surveys and responses, making it ideal for businesses aiming to optimise marketing spend and understand customer acquisition channels.
Fairing specialises in post-purchase surveys that help merchants solve marketing attribution challenges and enhance customer personalisation. The app offers features like real-time feedback, customisable surveys, and integration with platforms such as Klaviyo and Google Sheets. Fairing's analytics capabilities allow businesses to analyse survey responses against order and lifetime value data, providing insights into the most effective marketing channels.
Zigpoll offers versatile survey solutions, including post-purchase and on-site surveys, to gather customer feedback and insights. The app supports various survey types, such as NPS and attribution surveys, and allows for seamless integration with Shopify. With its user-friendly interface and customisable templates, Zigpoll is ideal for merchants aiming to improve customer satisfaction and make data-driven decisions.
KNO enables merchants to collect valuable customer insights through post-purchase surveys, helping to improve retention and drive growth. The app offers features like customisable survey questions, integration with marketing platforms, and detailed analytics to understand customer behaviour. KNO is particularly useful for businesses seeking to enhance their marketing strategies based on direct customer feedback.
Shopify Forms (for simple needs)
Shopify Forms is a native app designed for creating customisable forms to capture customer information. It allows merchants to add pop-ups, overlays, or inline forms to their store, facilitating the collection of emails, phone numbers, and other customer data. The app integrates smoothly with Shopify and offers basic customisation options, making it suitable for stores looking to grow their contact lists and convert new leads.
Step 2: Install the App and Set Up Your Survey
Follow the installation instructions from your selected app.
Use templates or build your own questionnaire, selecting from multiple question formats (multiple choice, open text, ratings, etc.).
Choose when and where to show the survey (e.g., after checkout, on product pages, via email).
Customise the design to match your store’s branding.
Step 3: Preview and Test
Before going live, preview the survey in your store and go through the flow to spot typos or confusion points. Test the customer experience on different devices.
Step 4: Publish
With everything in place, set the survey live and monitor the responses as they come in.
How to Send a Shopify Post Purchase Survey
A post-purchase survey on Shopify is particularly effective for gathering actionable feedback straight from your buyers.
Option 1: Use a Dedicated Post Purchase Survey App
Apps like Grapevine Post Purchase Survey seamlessly integrate a survey right after your Shopify checkout process. After the customer completes payment:
A customisable survey screen appears.
Customers answer questions about their buying experience, how they discovered your store, their satisfaction, and what could be improved.
Option 2: Email Surveys
Some store owners prefer to send a survey link in their post-purchase confirmation email. This can be managed through Shopify Email or third-party email tools.
Best Practice Tips
Keep surveys short (2-4 questions max) to boost response rates.
Use clear, specific questions (e.g. “What made you buy today?” or “How did you hear about us?”).
Offer an incentive, such as a discount code, to increase participation rates.
How to Add a Subscription Box Survey to Shopify
Subscription box services rely heavily on customer preferences to create personalised experiences. You can add a subscription box survey to Shopify in two main ways:
1. Onsite During Subscription Signup
Embed a survey or set of questions right into the signup process using:
Your Shopify questionnaire app.
Custom fields within your subscription management solution (e.g., Recharge, Bold Subscriptions, or Smartrr).
Ask questions about favourite products, dietary restrictions, style preferences, or delivery frequency.
2. After Signup, via Email
Follow up with a brief survey using a link in your welcome email. This method can be less disruptive but may see lower response rates.
Example Subscription Box Survey Questions
Which types of products do you want in your box?
Are you allergic to any ingredients or materials?
How often would you like to receive your subscription?
What is your budget for monthly subscription boxes?
App Recommendations
Many questionnaire apps on Shopify support direct integration with subscription box apps or can push data to your fulfilment process to personalise shipments.
Best Practices for Questionnaire on Shopify
To make your questionnaire on Shopify as effective as possible, follow these best practices:
1. Match Questions to Your Goals
Be clear on what you want to learn. Use targeted questions that deliver actionable insights (e.g., “What would make your renewal experience smoother?”).
2. Keep It Short and Focused
Long surveys cause dropoffs. Stick to the essentials to maximise completion rates.
3. Use Mix of Question Types
Combine multiple-choice, rating scales, and open-text fields to allow for both quantitative and qualitative feedback.
4. Respect Privacy
Clearly state how customer data will be used and keep surveys compliant with regulations like GDPR.
5. Optimise for Mobile
Since most shoppers browse on their phones, make sure your survey looks and works great on mobile devices.
6. Test Before Launch
Have team members or a loyal customer segment try out the survey to ensure questions are clear and there are no technical glitches.
7. Prompt at the Right Time
For post-purchase surveys, trigger immediately after checkout. For subscription boxes, gather preferences just before the first shipment.
Analysing and Using Questionnaire Data
Collecting survey data is just the beginning. Here’s how to turn feedback from your questionnaire into growth for your store:
1. Centralise Data
Most questionnaire apps on Shopify will centralise responses on a dashboard. Export data to your CRM or analytics software for deeper analysis, or connect with Google Sheets for real-time collaboration.
2. Look for Trends and Patterns
Review recurring feedback about product preferences, checkout experiences, or shipping issues.
Identify emerging trends, such as a surge in demand for specific products or a common pain point in the customer experience.
3. Take Swift, Tangible Actions
If customers highlight a confusing checkout page, update the layout. If many subscribers want more variety in their boxes, expand your product options.
4. Communicate Improvements
Share changes driven by customer feedback in your newsletters, product pages, or a dedicated “You Asked, We Listened” section. This builds trust and encourages more future feedback.
5. Track Key Metrics
Monitor completion rates, Net Promoter Scores, and customer retention to measure the impact of your questionnaire initiatives.
Start Using Questionnaire on Shopify to Transform Your Store
Questionnaires on Shopify are strategic tools for boosting customer engagement, driving conversions, and gaining insights that help your store grow. Start simple, optimise continuously, and watch as customer satisfaction and sales go hand in hand.
