Key Takeaways
Shopify Bundles is Shopify’s free native app for creating simple fixed bundles and multipacks.
It’s a strong starting point for stores that want to test product bundling on Shopify without custom development.
Bundles can increase average order value, improve merchandising, and make purchase decisions easier for customers.
The app works best for straightforward bundle structures, not advanced mix-and-match or highly custom experiences.
If your store needs more complex offers, third-party Shopify bundling apps usually provide more flexibility.
Successful bundles are built around customer buying behaviour, not just internal inventory goals.
Native simplicity is Shopify Bundles’ biggest strength — and also its biggest limitation.
What is the Shopify Bundles App?
Shopify Bundles is a free bundling app, created by Shopify, that allows you to create and edit fixed product bundles and multipacks directly in your Shopify admin. The Shopify Bundles app is available to merchants on all Shopify plans.
How Does Shopify Bundles Work?
Shopify Bundles works by letting merchants group products together and sell them as a single offer, often at a better perceived value than buying each item separately. It supports fixed bundles and multipacks, with inventory syncing in real time.
Bundles are commonly made up of products that make sense to pair with each other, for example:
Similar products in a haircare set (like shampoo, conditioner and scalp treatment)
Complementary items (like a hat, gloves and scarf)
Themed groups (like ‘holiday essentials’)
You can easily create fixed bundles and multipacks, without needing to do any coding or customisation so it’s quick and easy to get set up.
Customers can choose from options like size or colour for products in the bundle, and you can customise your bundle product page with images, variants, and product options.
Shopify Bundles vs Product Bundling on Shopify
Shopify Bundles is one way to do product bundling on Shopify, but it is not the only one. Native bundles work well for simple offers, while more advanced bundling strategies usually require a third-party app.
When merchants search for “Shopify product bundles”, they’re often talking about several different things:
selling two or more products together as one offer
creating multipacks of the same product
letting customers build their own bundle
offering quantity breaks or bundle discounts
grouping complementary products together
The Shopify Bundles app covers the simpler end of that spectrum. It’s useful if you want to create clean, native bundle products inside Shopify without a lot of setup.
But bundling on Shopify as a wider strategy can go much further than that. Many brands eventually want things like:
mix-and-match bundles
“build your own box” experiences
frequently bought together offers
dynamic bundle discounts
subscription bundles
B2B or wholesale pack logic
That’s where the difference between Shopify Bundles and Shopify bundling as a whole becomes important.
Why Should You Bundle?
Bundling on Shopify helps increase average order value, improve product discovery, and make buying easier for customers. Product bundles can also help merchants move inventory and create more compelling offers without discounting every item individually.
Offering bundles is a great way to engage with your customers when they’re in a buying frame of mind. It makes it easy for them to buy something that they're likely to be interested in, simplifying the shopping experience and increasing average order values in your store.
Everyone loves a bargain so bundling works well for merchants and customers. It’s also an appealing way of helping shoppers who are buying gifts and might not know what would go well with an item they’re buying.
Bundling can help businesses clear out excess inventory and sell unpopular products, which can reduce waste and costs.
Bundling can simplify the purchasing process, leading to faster sales cycles and fulfilment times.
Common Shopify Bundle Use Cases
Shopify product bundles work best when they make shopping easier or increase perceived value. The most effective bundle offers are based on how customers already buy, not just on what the store wants to push.
Common bundle use cases include:
Starter kits
Great for skincare, supplements, hobbies, and electronics accessories.Routine bundles
Useful for categories where products naturally belong together, like shampoo + conditioner + treatment.Gift bundles
Good for holidays, seasonal promotions, and products where the buyer may not know what to pair together.Multipacks
Effective for consumables and repeat-purchase products where customers are happy to stock up.Slow-moving inventory bundles
A practical way to improve inventory turnover without running harsh sitewide discounts.
This is where bundling becomes more than a technical app feature — it becomes a merchandising strategy.
What Types Of Bundles Can You Create?
Shopify Bundles supports two main bundle types: multipacks and fixed bundles. These cover simple grouped-product offers, but not every advanced bundling use case.
Multipack Bundles
This type of bundle lets customers buy multiples of the same products, usually at a lower rate than buying them individually. So you might have an item available at $20, but a bundle of 3 costs $50, for example.
Fixed Bundles
Fixed bundles are compiled from different sets of products defined by the store, allowing the customer to create their own bundle. As an example, you might sell a range of shampoos, conditioners and moisturiser, and the customer is able to select one product from each range, triggering an overall discount on the bundle price.
Shopify Bundles Limitations
Shopify Bundles is useful for simple bundles, but it has limitations compared with specialist bundling apps. Merchants with more advanced merchandising or discount logic often outgrow the native app.
The native Shopify Bundles app is intentionally simple, which is both its strength and its limitation.
Common limitations include:
limited support for advanced mix-and-match logic
no true bundle builder experience for highly custom offers
fewer merchandising features than dedicated bundle apps
less flexibility for complex discount logic
limited suitability for stores with advanced subscription, wholesale, or custom product rules
This doesn’t mean Shopify Bundles is weak. It means it’s best viewed as a native starting point, not the final answer for every store.
If your bundles are straightforward, the app is often enough. If your strategy becomes more promotional, personalised, or operationally complex, you may need a more specialised solution.
How To Create a Bundle Using ‘Shopify Bundles’
To create a bundle in Shopify Bundles, go to the Bundles section in Shopify admin, choose the products you want to group, adjust quantities or variants, and save the bundle as a new product. The process is straightforward and doesn’t require coding.
From Shopify admin, click ‘Bundles’.
Click ‘Create Bundle’.
In the Title field, enter a title for your bundle.
Click ‘Select Products’.
In the ‘Add Products’ dialog, select the products that you want to include in your bundle, and then click Select.
Optional: Do any of the following:
To increase the quantity of a product in your bundle, adjust the number in the quantity field.
To adjust the variants included in your bundle, click the variant name to select or deselect the variant.
To add the quantity as a bundle option, click ... next to the product, and then select Add quantity as an option.
To create a multipack bundle, click ... and select Duplicate product.
Click Save and continue.
On the product details page, add any applicable product details.
Optional: Do any of the following:
Under Publishing, click … > Manage sales channels to select the sales channel you're publishing to.
Under Status, select Active from the drop-down to update the product status.
Click Save.
How to Bundle Products on Shopify Successfully
Creating bundles on Shopify is easy from a technical point of view, but creating bundles that actually sell requires pricing, positioning, and merchandising thought. A bundle should feel useful, not random.
To make Shopify bundles work commercially:
group products that customers genuinely use together
make the value obvious on the product page
use bundle names that explain the purpose, not just the contents
keep pricing simple and easy to compare
show what the customer saves, if there is a discount
use bundle imagery that looks intentional and cohesive
For example, “Complete Curl Routine” is stronger than “Shampoo + Conditioner + Mask Bundle”, because it sells the outcome, not just the product list.
That small difference often determines whether a bundle feels like a convenience or just a pile of products.
Shopify Bundles vs Third-Party Bundle Apps
Shopify Bundles is best for merchants who want simple, native bundling, while third-party apps are better for advanced promotions, custom bundle builders, and more flexible discount logic.
| Option | Best for | Main advantage | Main drawback |
|---|---|---|---|
| Shopify Bundles | Simple fixed bundles and multipacks | Free, native, easy to use | Limited flexibility |
| Third-party bundle apps | Advanced bundling | More control, more bundle types | Extra cost and setup |
If your goal is just to launch straightforward bundles quickly, Shopify Bundles is a sensible starting point.
If your goal is to build a more aggressive AOV strategy using mix-and-match, upsells, gamified boxes, or layered discounts, a third-party app is usually the better fit.
Alternatives to Shopify Bundles
If Shopify Bundles is too limited for your use case, there are several bundle apps that offer more advanced options such as mix-and-match bundles, build-your-own-box flows, subscriptions, volume discounts, and upsells.
Fast Bundle Product
Overview: Fast Bundles is a 'Built for Shopify' app, available in the Shopify App Store, which provides tools for creating flexible and effective bundle products. Use 'bundle as product' upsell to create offers like mix & match, volume discount, quantity breaks and more to increase AOV. Let customers build their own bundle or use the built-in bundle builder; free gifts, and AI-powered 'Frequently Bought Together'.
Price: 3 plans available: $19, $49, $139 - each with different tiers of monthly bundle sales available
Reviews: 2,337 reviews, 5.0 stars
Bundler - Product Bundles
Overview: Easily create and manage bundle offers to boost revenue and attract more customers. Offer custom product bundles, apply discounts, and increase average order value.
Price: Free to install, Premium at $9.99 per month, Executive at $19.99 per month
Reviews: 2,002 reviews, 4.9 out of 5 stars
Koala Bundles Volume Discounts
Overview: This app lets you drive AOV up with volume discounts, tiered pricing, bulk discounts, bundles and quantity breaks. It also includes a native countdown timer and live support to answer any questions.
Price: Free plan available, Kickstart at $12.99 per month, Scale Koala at $19.99 per month, and Unlimited for $59.99 per month
Reviews: 655 reviews, 4.9 out of 5 stars
BOGOS - Bundles, Upsells and Free Gifts
Overview: BOGOS is a comprehensive promotion app that goes beyond simple bundling by combining product bundles, strategic upsells, and free gift campaigns in one powerful platform. Create mix & match bundles, frequently bought together offers, Shopify Buy One Get One deals, and targeted promotional campaigns that automatically trigger based on customer behavior. With advanced targeting capabilities and real-time analytics, BOGOS helps merchants maximize revenue through personalized promotional experiences across the entire customer journey.
Price: Free plan available with basic features, Basic at $29.99 per month, Grow at $49.99 per month, Plus at $109.99 per month.
Reviews: 3,447 reviews, 5.0 stars
EB - Easy Bundle Builder
Overview: Easy Bundles is a bundle builder app that offers fixed price bundles, discounted bundles and mix and match bundles to boost your AOV. With custom bundles, users can mix and match different items and build a box in a gamified way with steps, conditions and more.
Price: Free plan is for development and partner stores only; retailers have the choice of 3 plans: Essential at $49 per month, Plus for $149 a month and Enterprise for $399 a month. Tiers are based on monthly sales made in bundles, and have increasing numbers of functions as well.
Reviews: 830 reviews, 4.9 out of 5 stars
Unlimited Bundles and Discounts
Overview: Effortlessly create a variety of product bundles, including Buy X Get Y, Quantity Breaks, Build your own Bundle, Mix and Match, Collection-Based Bundles, Free Gift, Free Shipping and much more. Discounts are applied automatically, and you can combine the discounts to give customers unbeatable deals, all while driving up your AOV. It encourages you to install for free, test and see quick results.
Price: Free plan available, Basic at $13.99 per month, Grow at $21.99 per month, and Advanced at $29.99 per month
Reviews: 702 reviews, 4.8 out of 5 stars
Simple Bundles and Kits
Overview: This app lets you build more types of bundles than the free Shopify Bundles app - you can create mix and match, multipacks, subscriptions, variant bundles, volume discounts, single and multi-SKU bundles, infinite options bundles, and wholesale B2B packs. It also integrates with your POS, ERP, WMS and 3PL systems.
Price: Free plan available, Basic at $14 per month, Grow & Advanced at $39 per month, and Plus at $149 per month
Reviews: 683 reviews, 4.9 stars out of 5
Is Shopify Bundles Enough for Your Store?
Shopify Bundles is enough for stores that need basic bundles, native simplicity, and minimal setup. It becomes less suitable when your bundling strategy depends on custom logic, upsell flows, or highly flexible bundle experiences.
Use Shopify Bundles if you want:
fixed bundles
multipacks
native Shopify setup
a free entry point into bundling
Look at alternative bundle apps if you need:
build-your-own-bundle journeys
advanced discount rules
subscriptions or wholesale bundles
more control over merchandising and user experience
For many stores, Shopify Bundles is a great first step. It lets you validate whether bundling works for your audience before investing in a more advanced setup.
If you don’t yet have bundling on your Shopify store, consider setting the functionality up - it’s a great way to try and boost sales and average order value. And if you need any support with your ecommerce strategy, site, sales, design or development, don’t hesitate to get in touch with us here at Radiant.
