How Does Shopify Bundles Work?
Bundles are selections of products that you sell together as a group, often at a cheaper price than if the customer bought the items separately.
Bundles are commonly made up of products that make sense to pair with each other, for example:
Similar products in a haircare set (like shampoo, conditioner and scalp treatment)
Complementary items (like a hat, gloves and scarf)
Themed groups (like ‘holiday essentials’)
You can easily create fixed bundles and multipacks, without needing to do any coding or customisation so it’s quick and easy to get set up.
Customers can choose from options like size or colour for products in the bundle, and you can customise your bundle product page with images, variants, and product options.
Why Should You Bundle?
Offering bundles is a great way to engage with your customers when they’re in a buying frame of mind. It makes it easy for them to buy something that they're likely to be interested in, simplifying the shopping experience and increasing average order values in your store.
Everyone loves a bargain so bundling works well for merchants and customers. It’s also an appealing way of helping shoppers who are buying gifts and might not know what would go well with an item they’re buying.
Bundling can help businesses clear out excess inventory and sell unpopular products, which can reduce waste and costs.
Bundling can simplify the purchasing process, leading to faster sales cycles and fulfillment times.
What Types Of Bundles Can You Create?
Shopify Bundles has flexibility for you to create grouped products in different ways. It allows you to create fixed bundles and multipacks right from the Shopify admin, and your customers can choose from variants associated with the products in your bundle. Shopify Bundles also includes inventory that is updated in real-time so that you don't need to worry about overselling.
Multipack Bundles
This type of bundle lets customers buy multiples of the same products, usually at a lower rate than buying them individually. So you might have an item available at $20, but a bundle of 3 costs $50, for example.
Fixed Bundles
Fixed bundles are compiled from different sets of products defined by the store, allowing the customer to create their own bundle. As an example, you might sell a range of shampoos, conditioners and moisturiser, and the customer is able to select one product from each range, triggering an overall discount on the bundle price.
