How to Increase Conversion Rate?

In order to make your online store a success, you will want to pay attention to key metrics such as conversion rate optimisation - Conversion rate refers to the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. The higher your conversion rate, the more successful your website is at converting visitors into customers.

With the right tips and strategies, you can dramatically increase the number of customers who convert on your website. In this guide, we will discuss the various techniques you can use to improve the conversion rate of your Shopify store.

User-friendly website

One of the most important tips for increasing your conversion rate is to ensure that your Shopify store is user-friendly. This means that your website should be easy to navigate, with a clear and concise message. Make sure the call to action is prominently displayed, and the checkout process is seamless.

Live chat functionality

Live chat is a great way to provide customers with instant answers to their questions and concerns. This can help to quickly address any issues customers may have and help to increase conversion rates. Offering Live chat as well as other support options allows customers to get the answers they need almost immediately and as a result are more likely to purchase from you.


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Offering discounts is one of the best ways to increase conversion rates on a website. By offering discounts, customers are more likely to make a purchase as they are saving money. More specifically, you can also offer student discounts too in order to tap into a variety of different customer groups.

Mobile Optimization

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With more and more people accessing websites from their smartphones and tablets, it's essential to make sure your website is optimised for these devices. This means having a responsive design that adjusts to different screen sizes and a mobile-friendly checkout process.

High Quality Media

High-quality images and videos can help engage visitors and increase their likelihood of making a purchase. Use images and videos to showcase your products and services and to tell your brand's story. Higher quality images will be more impactful on your website’s visitors especially if they want to see parts of your product in more detail.


Social proof, such as customer reviews and ratings, can increase trust and credibility. Make sure to prominently display positive reviews and testimonials on your website. This increases the chance of potential customers to your website turning into actual customers as knowing that other people love your product will make these potential customers more likely to buy your product.


Another way you can increase your conversion rate is by offering incentives, such as discounts or free shipping. This can encourage visitors to take a desired action. Make sure the incentives are clearly displayed and easy to access. Most websites usually do this in the form of a slim banner running under their category headings so that it is prominently displayed and catches the user’s attention.


Personalisation is now very common across websites and personalising the user experience can increase engagement and conversion rates. This can be done by using targeted messaging, customised recommendations, and user-specific offers.

Exit Intent Popups

Exit intent popups are a great way to capture customers who are about to abandon a purchase and encourage them to complete the purchase. This makes the customer think twice. You can also pair this technique with a discount too and offer them a small discount if they are about to abandon their purchase.

A/B Testing

Testing is very important when it comes to improving your conversion rate and A/B testing is a great way to test different aspects of your website and determine which elements are most successful in increasing conversion rates. You can use A/B tests to determine which copy, ctas or discounts work better. You can also do this with website design too in order to see which positioning, layout and design works better for customers - although you will need to ensure that you do A/B tests one at a time so you can see the clear impact of each test rather than doing everything in one A/B test.


Remarketing is a great way to target customers who have already visited your website and encourage them to return and make a purchase. And this is very useful especially if you have a product such as skincare, beauty, food, health related vitamins or similar as it means that customers will most likely stock up on these items regularly - so a reminder in the way of an email is a great way to get a repeat purchase.

Continuous Improvement

Finally, it's essential to continuously test and optimise your website to improve conversion rates. By doing this frequently, you will start to get a clearer idea and a better understanding of the traffic to your website. You may also find that even with ideas you have implemented you may need to revamp things and refresh the copy. Use A/B testing to try different variations of your website and see what works best.

The other key thing to remember is to look at what your data is telling you. Making data-driven decisions and continually refining your strategy will definitely help you to increase your Shopify store’s conversion rates.

Ultimately, conversion rate optimisation is an integral part of your overall website optimisation. By understanding user behaviour, testing different elements, and improving the user experience, you can increase the rate at which visitors convert on your website.

Through careful analysis and experimentation, you can identify areas of improvement that can make a real difference in your website's success. With the right strategy and implementation, you can increase your website's conversion rate, resulting in more customers and increasing sales. Here at Radiant, we can help you to improve and increase your conversion rate by implementing things such as live chat support functionality and student verification so that you can offer student discounts. Contact us today to see how we can support you and your Shopify store.