What is a Product Page?
A product page is a dedicated section on your ecommerce site that presents all relevant information about a single product. This includes the product name, price, imagery, description, specifications, and a strong call-to-action (like "Add to Cart" or "Buy Now"). Done right, it serves as the digital equivalent of an in-store sales assistant — educating, persuading, and converting.
Why Product Pages Matter
Your product page is often the last step before conversion. That makes it one of the most critical parts of your funnel. On top of that:
Users form a first impression of your site in under 50 milliseconds.
Optimised Shopify product pages can boost conversions by up to 30%.
This isn’t just about aesthetics — it’s about revenue.
15 Best Product Page Design Examples
If you're looking to build a product page that doesn't just look good but actively drives conversions, it helps to study the best in the game. Below are 15 standout product pages (ranging from iconic global brands to smart Shopify stores) that combine stunning design with sharp psychology, clever UX, and persuasive content.
1. Apple – Masterclass in Minimalism
Apple’s product pages are a case study in brand-driven UX. Every scroll feels like an immersive experience, with oversized imagery, fluid animations, and elegant microscopy.
High-resolution product visuals dominate the screen.
Scroll-based animations create storytelling momentum.
Clean typography and logical content flow enhance clarity.
2. Allbirds – Frictionless and Friendly
Their product pages tell a sustainability story, feature quirky copy, and offer clear CTAs. Add in sizing guidance and soft visuals, and the whole experience feels smooth.
Minimalist design with earthy tones that reflect the brand ethos.
Emphasis on sustainability and ethical production.
Clear navigation and product comparison.
3. Nike – Energy and Interactivity
With video previews, colour options, and animated user-generated content, Nike’s pages are both visually stimulating and functionally sound.
Interactive product customisation (colours, angles).
Rich video and lifestyle imagery.
Quick-add options and sticky CTAs for fast purchase flow.
4. Glossier – Simplicity Meets Community
These pages feel more like a curated blog than a shop. Clean design paired with UGC, reviews, and soft pastel tones create a trust-building experience.
Seamless blending of product details and community content.
Review highlights and images from real customers.
Skincare routine integrations and usage tips.
5. ASOS – Filters and Foresight
ASOS provides fit assistants, video try-ons, and helpful visuals. Product info is chunked into collapsible sections, keeping the page clean.
Personalisation tools for size and fit prediction.
Video content to showcase movement and fit.
Smart layout with collapsible info tabs.
6. Hiut Denim – Artisanal Storytelling
They don’t just sell jeans — they share their heritage, their values, and their craft. The result? Deep emotional buy-in.
Storytelling copy that highlights origin and craft.
Intimate photography featuring real makers.
Limited product drops to create exclusivity.
7. Bite – Interactive and Impactful
With clickable visuals, sustainability badges, and comparison charts, Bite simplifies complex USPs beautifully.
Interactive icons highlighting key features.
Animated charts that compare Bite to traditional toothpaste.
Bold visual branding consistent across the page.
8. Casper – Sleep Science Meets Sales Funnel
Diagrams, video explainers, and segmented content help users understand the value of investing in better sleep.
Product breakdown with comfort layer diagrams.
Customer review filters by sleeping position.
Live chat and guided quiz for product selection.
9. Chubbies – Humour That Converts
Every word, button, and image screams fun. Their copy makes you laugh while selling.
Bold product titles and humorous microcopy.
Lifestyle imagery of real customers having fun.
Email capture through witty, pop-culture themed CTAs.
10. Mejuri – Luxury with Clarity
The clean layout, zoomable product shots, and accessible pricing make luxury feel inclusive.
Hover zoom effects and model-worn images.
Transparent pricing and materials info.
Subtle upsells (pairs well with...) and restock alerts.
11. Made – Detailed, Yet Digestible
Their use of icons, GIFs, and easy-to-navigate tabs lets customers digest lots of info without overwhelm.
Modular layout with icons and specs by room.
Lifestyle imagery shows products in real homes.
Delivery info, assembly tips, and FAQs all easily accessible.
12. Burrow – Modular, Guided Experience
Burrow’s live configuration tools turn customisation into a guided journey.
Step-by-step product builder with instant preview.
Real-time price updates and delivery timelines.
Visual selection of fabrics, colours, and layouts.
13. Pipcorn – Small Product, Big Flavour
Bright visuals, quick bundles, and snackable copy turn simple popcorn into a gourmet experience.
Bright colour palette that reflects product flavour.
Snack bundles and best-seller callouts.
Easy add-on suggestions and gifting options.
14. MVMT – Hero Images That Convert
Big visuals, bold headlines, and customer lifestyle shots reinforce value at a glance.
Large hero product shots with hover animations.
Social proof embedded into the layout.
Simple CTAs and clean mobile responsiveness.
15. Gymshark – Mobile-First Mastery
Optimised for speed and mobile UX, their sticky CTAs, swipe galleries, and review tabs are touch-friendly and conversion-oriented.
Fast-loading product pages on mobile.
Easy filtering and quick-view features.
Influencer quotes and product demo videos.
Core Elements of High-Converting Product Page Design
While every product page is unique, the highest-performing ones consistently deliver on a few key principles:
High-Quality Images and Videos
Show multiple angles.
Use zoom-in features.
Include lifestyle context and product-in-use videos.
Engaging Product Descriptions
Start with benefits, not just features.
Use bullet points for clarity.
Answer key questions before they’re asked.
Transparent Pricing and Clear CTAs
Don’t hide the price.
Use clear, action-oriented buttons like "Get Yours Today" or "Add to Cart".
Social Proof
Highlight user reviews, star ratings, and testimonials.
Consider influencer or media mentions.
Mobile-Optimised Design
Prioritise speed and touch-friendly elements.
Use responsive layouts and tap-sized buttons.
Product Page Copywriting Strategies
Design catches the eye — copy wins the heart. Here’s how to make yours persuasive:
Speak directly to your target customer: Use language they’d use.
Address pain points: Position your product as the solution.
Use power words: Think: premium, handcrafted, best-selling, limited-edition.
Write with rhythm: Mix short and long sentences. Keep it flowing.
Product Page Psychology and Persuasion Techniques
Great product pages quietly guide the customer’s behaviour.
Scarcity: Display low stock warnings or limited-time offers.
Urgency: Use countdown timers for flash sales.
Anchoring: Show original prices next to discounted ones.
Trust Signals: Include secure checkout badges, free returns, or quality guarantees.
Boost Your Conversions with Smart Product Page Design
Creating a high-converting product page takes creativity, psychology, and consistency. Whether you’re on Shopify or building custom product pages from scratch, following these proven strategies (and learning from top examples) will help you transform browsers into buyers.
Overwhelmed? Start small. Even one change (like better images or improved CTA copy) can move the needle.
