What is a one product store?
A single product store, also known as a one-product store, is an e-commerce website dedicated to selling just one product or a closely related set of products.
By focusing on a niche market, these stores aim to maximize sales potential by promoting a single, compelling product or a small range of related items. Their primary goal is to simplify the customer's shopping experience by concentrating on just one standout offering.
What are the advantages of a one product store?
A one product store offers several key advantages, particularly for businesses looking to streamline their operations and focus on a specific market niche. Here are a few advantages of a one product store:
Focused Marketing Efforts
With only one product to promote, all marketing resources and strategies can be concentrated on highlighting its unique features and benefits. This focused approach can lead to more effective advertising campaigns and better brand recognition.
Simplified Shopping Experience
Customers visiting a one product store are not overwhelmed by a wide range of options. Instead, they are presented with a clear, straightforward choice, making the purchasing decision easier and faster. This simplicity can enhance customer satisfaction and potentially increase conversion rates.
Easier Inventory Management
Managing stock becomes significantly simpler with only one product to handle. This can lead to more efficient supply chain operations, reduced storage costs, and fewer issues with overstocking or stockouts.
Brand Authority and Specialisation
A one product store can position itself as a specialist in its particular product category. By focusing on a single item, the store can build a reputation for expertise and quality, which can attract a loyal customer base.
Lower Operational Costs
With fewer products to manage, a one product store often requires less investment in terms of website development, customer service, and logistics. This can result in lower overall operating costs, making it an appealing option for smaller businesses or startups.
One product Shopify store examples
Below we list 15 one product store examples - it's worth noting that some of these stores started off with just one product but have since expanded to offer related products.
1. Pipcorn
Pipcorn is a gourmet popcorn brand that has carved out a niche market with its unique and healthier popcorn varieties. The brand emphasises quality ingredients and a commitment to sustainability, making it a popular choice for health-conscious consumers who still want to enjoy a tasty snack. Their focus on popcorn allows them to innovate within this category, offering flavours and products that stand out in the market.
Pipcorn initially started with its signature popcorn but has expanded to include other snacks like corn dippers and cheese balls.
2. Absolute Collagen
Absolute Collagen is a store dedicated to selling liquid collagen supplements. Their product is designed to be easy to consume and is marketed as a daily supplement for improving skin, hair, and joint health. The store’s focus on one product allows them to emphasise the benefits of their high-quality, concentrated formula, appealing to those looking to enhance their natural beauty and well-being.
Absolute Collagen remains focused on its core product, liquid collagen supplements, though it has expanded its range to include collagen supplements for men and various bundle options.
3. Give Me Tap
GiveMeTap sells reusable water bottles, with a mission to make clean water accessible to everyone. The store’s focus on a single product with a strong social mission has resonated with consumers who want to make a positive impact with their purchases.
GiveMeTap remains focused on selling reusable water bottles, though it has introduced different colours, sizes, and accessories over time.
4. The Great Cookie
The Great Cookie specialises in a single, indulgent cookie recipe. By focusing on perfecting one product, the store has gained a reputation for delivering a high-quality, delicious treat. The simplicity of their offering allows them to concentrate on delivering the best possible version of their signature cookie, making it a go-to choice for cookie lovers.
The Great Cookie remains centred around its flagship cookie, though it has diversified within the same category by offering various flavours and packaging options. By sticking to its core product while offering variations, The Great Cookie effectively balances specialisation with enough variety to keep customers coming back.
5. Ratio Coffee
Ratio Coffee offers a high-end coffee maker designed with precision and quality in mind. The Ratio Coffee Maker is aimed at serious coffee drinkers who appreciate the art of brewing. Its sleek design and innovative features ensure that each cup of coffee is brewed to perfection, making it a must-have for anyone who takes their coffee seriously.
Ratio Coffee continues to focus on high-end coffee makers but has introduced related accessories like thermal carafes and coffee filters.
6. Brew Blue
Brew Blue is a wellness brand focused on providing targeted support for women experiencing menopause and perimenopause. Their flagship product is a carefully formulated dietary supplement packed with natural ingredients to alleviate common symptoms and promote overall well-being.
Brew Blue started off with their main product "Hormone Bliss" but have since diversified and added other supplements to their website.
7. Snooz
Snooz is a store dedicated to improving sleep quality through their white noise machine. The device is designed to help users fall asleep faster and stay asleep longer by masking disruptive noises. Its simple yet effective design has made it a favourite among those seeking a better night’s sleep, particularly in noisy environments.
Snooz remains focused on its white noise machine but offers related accessories like travel cases and replacement parts.
8. Death Wish Coffee
Death Wish Coffee is known for offering "the world’s strongest coffee." This bold claim has helped the brand stand out in a crowded market, appealing to those who want an extra kick from their coffee. By focusing on one ultra-strong blend, Death Wish Coffee has built a loyal following among consumers who crave a powerful caffeine boost.
Death Wish Coffee is still known for its signature strong coffee but has expanded its product range to include other coffee-related items like mugs, cold brew, and merchandise.
9. Seattle Cider Company
Seattle Cider specialises in a specific range of craft ciders, each offering a unique flavour profile. The store’s commitment to quality and innovation has made it a standout in the craft beverage market.
Seattle Cider has expanded beyond its initial cider offerings to include a broader range of craft beverages but still primarily focuses on cider.
10. Kulala
Kulala is dedicated to enhancing sleep quality through its sleep-enhancing lamp. The lamp uses light therapy to help users fall asleep naturally and wake up feeling refreshed. By focusing on this one product, Kulala addresses a specific need in the market, offering a solution for those who struggle with sleep issues.
Kulala continues to focus on its sleep-enhancing lamp but have recently partnered with The First Years on an exciting science-based sleep lamp called "Red before bed".
11. Bokksu
Bokksu is a subscription box service that delivers authentic Japanese snacks and teas directly from Japan to your doorstep. Each box is thoughtfully curated to offer a unique cultural experience, featuring regional specialties and seasonal treats. Bokksu's focus on quality and authenticity has made it a favourite among food enthusiasts who appreciate the diversity of Japanese cuisine.
Bokksu started as a one product store focused on Japanese snack subscription boxes but has since expanded to offer a variety of related products, including individual snacks and teas.
12. Palmpress
Palmpress offers a compact, portable coffee press that simplifies the brewing process. Designed for coffee enthusiasts who value both quality and convenience, the Palmpress allows users to brew fresh coffee without the need for bulky equipment. Its sleek design and ease of use make it an attractive option for those who enjoy coffee at home, at work, or on the go.
Palmpress continues to focus on its single product—a portable coffee press—while offering accessories like coffee filters and carrying cases.
13. Cookie Chips
Cookie Chips specialises in a unique snack that combines the crunch of a chip with the sweetness of a cookie. These thin, crispy treats offer a different take on traditional cookies, appealing to those who love snacks that are both indulgent and light.
Cookie Chips originally centred around its unique cookie-chip hybrid, but now offers a range of flavours under the same product category.
14. Blendjet
BlendJet specialises in a portable blender that is designed for people on the go. The BlendJet blender is compact, powerful, and rechargeable, making it perfect for smoothies, shakes, and other blended drinks. Its convenience and versatility have made it a popular choice among health-conscious consumers and those who lead active lifestyles.
BlendJet remains primarily focused on its portable blender but has expanded to offer related accessories, such as smoothie recipes, blender sleeves, and USB charging cables.
15. ByHeart
ByHeart offers a nutrition infant formula that is clinically proven to have many benefits, from easier digestion to enhanced nutrient absorption.
ByHeart remains primarily focused on its core product. ByHeart’s commitment to offering a scientifically backed, premium infant formula has allowed it to build trust and credibility among parents and caregivers. By staying focused on one product, ByHeart ensures that all its resources and efforts are dedicated to delivering the highest quality and safety standards, making it an excellent example of a successful one-product store.
Shopify One Product Theme
Choosing the right theme is crucial for a one product Shopify store. Here are a few themes specifically designed for single product stores:
Highlight Theme
The Highlight theme is perfect for showcasing a single product with bold, eye-catching visuals. It offers various customisation options to ensure your product stands out.
Price: $280
Boom Theme
Boom is a versatile theme designed specifically for single product stores. It offers a clean, modern layout with high-impact visuals that put your product front and centre.
Price: $59
Launch Theme
This theme is tailored for startups and single product stores. It features a modern design with sections to tell your product's story and highlight its benefits.
Price: $250
Shapes Theme
The Shapes theme stands out by its ability to showcase product images in over 40 unique shapes, ensuring your single-product store stands out from the crowd.
Price: $350
Startup Theme
Ideal for tech products, this theme provides a sleek, professional look. It includes multiple sections to display your product in detail, making it easy for customers to understand its value.
Price: $240
By using the right theme and focusing on a single product, these Shopify stores have managed to carve out a niche and build successful businesses.
