As the e-commerce industry continues to grow, an increasing number of luxury brands are opting for Shopify as their preferred platform. With its extensive features and customisable design options, Shopify is an ideal choice for high-end retailers who aim to deliver a smooth online shopping experience.
As a Shopify web design agency, we love a bit high-quality inspiration! In this article, we will showcase some of the top luxury shops created on Shopify, illustrating how the platform can be adapted to suit the requirements of any high-end brand. Whether you are a small boutique or a major fashion conglomerate, Shopify offers the necessary tools for success in the digital marketplace.
Luxury Jewelry Shopify Stores
1. Jemma Wynne
Fine jewelry brand with a minimalist approach and unique gemstones.
Established in: New York, USA
Price Range: $$$–$$$$
Reason to be featured: A fine jewelry brand with a minimalist aesthetic and handcrafted gemstones. The site delivers boutique-level luxury and personalised service, e.g. offering custom design consultations.
2. Alighieri
A London-based jewelry brand inspired by Dante Alighieri's Divine Comedy, offering unique and handcrafted pieces with a vintage feel.
Established in: London, UK
Price Range: $$–$$$
Reason to be featured: Artisanal, story-rich jewelry inspired by Dante’s Divine Comedy. Their site balances narrative-driven design with seamless UX to elevate brand storytelling.
Luxury Cosmetics Shopify Stores
3. Kylie Cosmetics
A beauty brand founded by Kylie Jenner offering a range of cosmetics and skincare products.
Established in: Los Angeles, USA
Price Range: $$–$$$
Reason to be featured: Built on social-first hype culture and influencer marketing. The Shopify-based store handled monumental traffic spikes during product drops with zero hiccups.
4. Drunk Elephant
A popular skincare brand that focuses on using clean and effective ingredients in their products to improve skin health.
Established in: Houston, USA
Price Range: $$–$$$
Reason to be featured: Fun, science-led skincare that turns ingredients into “smoothie” bundles. Their site nails brand personality with bright visuals, playful UX, and strong educational copy.
5. OSEA
A vegan and cruelty-free skincare brand that utilises organic, seaweed-based ingredients to create products that are both effective and sustainable.
Established in: Malibu, USA
Price Range: $$$
Reason to be featured: A clean, vegan beauty brand with organic, seaweed-based skincare. The Shopify site evokes its heritage and sustainability through thoughtful layout, transparent messaging, and premium targeting.
Luxury Fashion Shopify Stores
Streetwear Fashion Shopify Stores
6. KITH
KITH blends high-end streetwear with hype culture like no one else. Their Shopify store feels like a fashion drop party — bold, fast-moving, and full of limited-edition heat. Big visuals, clean product pages, and smart merchandising make the shopping experience exciting but effortless.
Established in: New York, USA
Price Range: $$–$$$
Reason to be featured: KITH blends luxury streetwear with hype culture. Their store mirrors the flagship experience: editorial visuals, limited drops, and a smooth UX that handles high-traffic launches with ease.
URL: https://eu.kith.com
7. Fear of God Essentials
A globally loved luxury streetwear brand by Jerry Lorenzo. The site uses Shopify’s capabilities to deliver a high-end drop-style experience — product drops, moody visuals, and a sense of rarity that drives hype and high AOVs.
Established in: Los Angeles, USA
Price Range: $$$
Reason to be featured: High-end streetwear with spiritual undertones. Their site has mastered the "drop model" — minimal UI, bold product focus, and a strong sense of exclusivity.
8. SKIMS
Kim Kardashian’s shapewear empire runs on Shopify — and does so at scale. The site is sleek, inclusive, and mobile-first, featuring bold campaign visuals and flawless navigation that convert hype into massive sales.
Established in: Los Angeles, USA
Price Range: $$–$$$
Reason to be featured: Kim Kardashian’s shapewear empire relies on Shopify to power huge traffic spikes. The design is inclusive, bold, and conversion-first — showing that scale and luxury can coexist.
URL: https://skims.com
9. APL (Athletic Propulsion Labs)A luxury performance footwear brand seen on celebs and athletes alike. APL’s Shopify store is clean, performance-driven, and polished — combining luxury fashion aesthetics with elite athletic credibility.
Established in: Los Angeles, USA
Price Range: $$$
Reason to be featured: APL builds performance footwear that’s also fashion-forward. Their store brings energy, movement, and clarity — ideal for high-consideration purchases.
URL: https://www.athleticpropulsionlabs.com
10. Alo Yoga
Luxury meets lifestyle. Alo Yoga’s Shopify store is a masterclass in visual branding — with fitness-inspired fashion, full-width video, influencer content, and an aspirational yet accessible feel.
Established in: Los Angeles, USA
Price Range: $$–$$$
Reason to be featured: Alo Yoga is more than activewear — it’s a lifestyle brand. The store fuses content, ecommerce, and community seamlessly, with influencer campaigns and wellness content baked in.
Sustainable Fashion Shopify Stores
11. Pangaia
Pangaia is proof that sustainability and luxury can go hand in hand. Their Shopify store feels modern, sleek, and focused — from science-backed fabrics to mission-driven messaging. You’ll find clean layouts, eco facts on every product, and a smart balance of content and commerce.
Established in: London, UK
Price Range: $$$
Reason to be featured: Pangaia stands out for merging cutting-edge sustainable materials with high-fashion silhouettes. Their site communicates innovation without compromising aesthetics.
URL: https://pangaia.com
12. Allbirds
Allbirds sells shoes made from wool and trees — and yet, it’s one of the most loved luxury footwear brands online. The Shopify store is calm and clear, with fun illustrations and carbon footprint stats built right into each product. It’s light on the planet, but heavy on personality.
Established in: San Francisco, USA
Price Range: $$–$$$
Reason to be featured: Allbirds made wool sneakers cool. Their Shopify site showcases the brand’s sustainable ethos with clean design, smart navigation, and surprisingly emotional storytelling.
13. Reformation
Known for its effortlessly cool designs and sustainable focus, Reformation’s Shopify store blends fashion and function. Expect vibrant photography, fast loading, and smart filter logic — all wrapped in a premium user experience.
Established in: Los Angeles, USA
Price Range: $$–$$$
Reason to be featured: A go-to for sustainable fashion lovers. Reformation’s store is fast, fun, and full of personality — from smart filter UX to irreverent product copy.
Designer Fashion Shopify Stores
14. Victoria Beckham
Victoria Beckham’s store is just what you’d expect — polished, minimal, and fashion-forward. The Shopify site highlights her tailored pieces through refined design, clear navigation, and elegant typography. There’s no clutter — just clean lines and a confident vibe.
Established in: London, UK
Price Range: $$$–$$$$
Reason to be featured: Elevated yet minimal, Victoria Beckham’s store is an extension of her refined design aesthetic. Smooth transitions, fashion-forward visuals, and a bold editorial layout.
15. Jacquemus
This cult-favourite French brand uses Shopify to showcase bold, sculptural fashion in an editorial-first layout. The user experience feels high-concept yet shoppable — the kind of site that makes browsing feel like fashion week.
Established in: Paris, France
Price Range: $$$–$$$$
Reason to be featured: This French designer’s site is a visual treat — playful, modern, and unapologetically bold. It proves luxury brands can keep things simple and still make a statement.
16. Alex Mill
If you love simple, well-made clothes that don’t try too hard, Alex Mill is your brand. Their Shopify site feels friendly and down-to-earth, like flipping through a stylish magazine. Classic cuts, smart filters, and great product shots make it easy to shop without the fuss.
Established in: New York, USA
Price Range: $$–$$$
Reason to be featured: A masterclass in simple, quality-first fashion. The store is built for usability — making basics look like luxury through clever product storytelling.
17. Staud
Staud captures that sweet spot between vintage flair and current trends. Think statement bags, structured tailoring, and bold colours — all presented on a Shopify store that feels fashion-forward yet effortless to navigate.
Established in: Los Angeles, USA
Price Range: $$$
Reason to be featured: A strong visual identity paired with intuitive UX makes this one of the most stylish and shoppable fashion stores online.
Lingerie Fashion Shopify Stores
18. Caroline Randell
This boutique lingerie label from the UK is all about elegance, comfort, and confidence. The Shopify store mirrors the feel of a luxury fitting room — soft colours, curated collections, and just the right amount of space to breathe. It’s a great example of how niche brands can sell high-end pieces with intimacy and trust.
Established in: Wimbledon, UK
Price Range: $$–$$$
Reason to be featured: A boutique lingerie brand with timeless, feminine designs. The store's warm layout and elegant photography reflect the brand’s bespoke, high-touch feel.
19. ThirdLove
Known for its inclusive sizing and data-driven fit, ThirdLove blends tech and comfort in a Shopify-powered store that’s smooth, modern, and conversion-focused.
Established in: San Francisco, USA
Price Range: $$–$$$
Reason to be featured: ThirdLove has been featured in Shopify’s own case studies — it's a standout for UX, branding, and email marketing strategy.
20. Negative Underwear
Negative Underwear strips things back to comfort and quality — with a Shopify store that’s clean, fast, and thoughtfully designed. The brand focuses on elevated basics and real-body representation.
Established in: New York, USA
Price Range: $$–$$$
Reason to be featured: Minimal, premium, and user-friendly — Negative is a go-to reference for direct-to-consumer lingerie brands.
Luxury Accessories Shopify Stores
12. Bremont
A luxury watch brand based in the UK, known for its high-quality mechanical timepieces that are designed to last a lifetime.
Established in: England, UK
Price Range: $$$$
Reason to be featured: British-made precision timepieces that exude craftsmanship and legacy, with an international Shopify Plus storefront managing high traffic and regional inventory.
13. Rebecca Minkoff - A women's fashion brand specialising in handbags and accessories, known for its edgy yet feminine designs.
Established in: New York, USA
Price Range: $$$
Reason to be featured: Fashion-forward handbags and accessories brand that uses Shopify Plus to deliver immersive product experiences—like 3D and AR browsing—alongside seamless DTC integration.
14. Felix Gray
An affordable luxury eyewear brand offering stylish and functional glasses designed to reduce eye strain and blue light exposure.
Established in: New York, USA
Price Range: $$
Reason to be featured: Stylish blue-light filtering eyewear brand with a clean, high-performance Shopify setup.
Luxury Homeware Shopify stores
15. Great Jones
A cookware brand offering high-quality and stylish pots, pans, and other kitchen essentials for the modern home cook.
Established in: New York, USA
Price Range: $$–$$$
Reason to be featured: Vibrant, lifestyle-driven cookware brand with an engaging Shopify site — bold visuals, cohesive brand tone, and CRO-optimised user experience.
16. Nest Fragrances
The high-end fragrance brand Nest uses Shopify for its online store, which sells luxury candles, diffusers, and other home fragrance products.
Established in: New York, USA
Price Range: $$$
Reason to be featured: Luxury fragrance brand bringing elegant candle and diffuser shopping to Shopify — curated aesthetic and boutique-level web experience.
17. Leesa
A luxury mattress brand offering premium foam mattresses that are designed to provide a better night's sleep.
Established in: USA
Price Range: $$$
Reason to be featured: Leesa built a premium sleep brand using Shopify Plus to power its DTC growth. With a sleek, conversion-optimised storefront and mission-driven marketing, Leesa scaled fast — proving that even high-consideration products like mattresses can thrive on Shopify.
What are the highest-grossing luxury Shopify stores in fashion & beauty?
Kylie Cosmetics: Leveraging a massive social media following of Kylie Jenner, Kylie Cosmetics has become extremely popular with its high-demand products.
Fenty Beauty: Rihanna's brand has a strong presence in the beauty industry, celebrated for its inclusive approach.
Fashion Nova: This trendy, affordable fashion brand boasts a huge social media following that indicates a top grossing position on the market.
Gymshark: With a strong online presence, this activewear brand has grown into a global sensation and is certainly one of the highest grossing Shopify stores.
Glossier: Known for its minimalist approach, Glossier has revolutionised the beauty industry and cultivated a dedicated customer base, which secures its standing on the market.
Jeffree Star Cosmetics: This brand, famous for its bold makeup products, enjoys a loyal following and a huge customer base.
Allbirds: Gaining significant attention for its sustainable and comfortable footwear, Allbirds has become increasingly popular all around the world.
Olaplex: This hair care brand has built a strong reputation with its innovative products.
bareMinerals: Focusing on clean beauty, bareMinerals has cultivated a dedicated customer base, albeit smaller than the rest on this list.
Found some inspiration for your own business? We provide Shopify store developement and design, so feel free to get in touch with any questions.
Luxury Shopify Stores FAQs
Do luxury brands use Shopify?
Yes, many luxury brands use Shopify to power their online stores due to its flexibility, scalability, and ability to provide a seamless shopping experience. Shopify Plus, the enterprise solution, is particularly popular among luxury brands for its advanced customization and support features.
Who is the biggest market for luxury brands?
The biggest market for luxury brands varies but often includes countries like China, the United States, and European nations. China, in particular, is a dominant market due to its growing middle class and high consumer demand for premium goods.
Do luxury brands sell online?
Absolutely. Many luxury brands have embraced e-commerce as an essential part of their business strategy. Selling online allows them to reach a global audience while maintaining the exclusivity and high-end experience that defines their brand.
Does Kylie Jenner use Shopify?
Yes, Kylie Jenner uses Shopify to manage her brand, Kylie Cosmetics. Her Shopify-powered store has handled enormous sales volumes during product launches, showcasing the platform's reliability and scalability.
What is the future of luxury retail?
The future of luxury retail lies in a blend of online and offline experiences. Personalization, sustainability, and the integration of advanced technology such as virtual try-ons and augmented reality are shaping the future of how luxury brands interact with consumers.
Does Dior use Shopify?
No, Dior does not use Shopify. Dior runs its online store on a custom-built platform, which is tailored to match its unique branding and customer experience requirements. However, this is not unusual, as some luxury brands opt for custom solutions.
