Olay
Olay provides anti-aging and hydration-focused skincare products. The Olay website design is vibrant and visually engaging, using bold colours like orange to complement the product's Vitamin C theme and evoke freshness and energy.
Cerave
Cerave is known for simple, gentle cleansers and moisturisers. The clean and understated design reflects its focus on sensitive skin care. The layout highlights testimonials and product benefits, aligning with its dermatologist-recommended branding.
Beauty Pie
Beauty Pie offers luxury skincare and beauty products at accessible prices through a membership model. The Beauty Pie website design is sleek and minimalist, with a focus on bold typography and clean visuals to highlight transparency and value.
Cetaphil
Cetaphil is known for simple, gentle cleansers and moisturisers. The clean and understated design reflects its focus on sensitive skin care.
The Ordinary
The Ordinary sells straightforward, ingredient-focused skincare formulations. The Ordinary’s website design is sleek and minimalistic, using monochromatic tones and clean typography to reflect the brand’s focus on science-backed simplicity. Their use of interesting images immediately garners attention.
SkinCeuticals
Skinceuticals focuses on advanced anti-aging and corrective skincare. The clinical and scientific design reinforces its research-driven approach.
Kiehl's
Kiehls features apothecary-style products with natural and botanical ingredients. The vintage-inspired design evokes a sense of tradition and heritage. The use of pop colours and combining pink with yellow immediately makes the website stand out.
Clinique
Clinique provides hypoallergenic skincare tailored to different skin types. The crisp and clinical design emphasises trust and dermatologist approval. And the use of glitter falling from the main image with a continuation onto the product grid makes it visually appealing.
Estée Lauder
Estee Lauder offers luxury anti-aging and hydration solutions. The elegant and polished website design with its use of a rich red product background mirrors its high-end market position.
L'Oréal Paris
Loreal Paris covers a wide range of affordable skincare and beauty products. The modern and sophisticated design appeals to a broad audience and use of multimedia - looping video to grab your attention.
Paula's Choice
Paula's Choice has a range of skincare backed by research. With a red colour to highlight sale season and a dedicated area on the homepage to help those who are new to skincare.
Tatcha
Tatcha blends Japanese traditions with modern skincare formulations. The luxurious and serene design reflects its inspiration from Japanese aesthetics. Tatcha's website consists dreamy and hazy product photos and prominent use of its brand colours. Their skin type grid also showcases different textures that are visually appealing.
Mario Badescu
Mario Badescu offers affordable, solution-based skincare for acne and aging. The website design features a video carousel on the homepage where customers can see visual social proof.
Murad
Murad sells a range of skincare products, especially for targeted skin concerns. Their website design can be classed as modern and hovering over the specific ingredient puts it in focus which is great to see visually.
Origins
Origins use natural ingredients and environmentally conscious methods. The earthy, nature-inspired design reflects its eco-friendly philosophy. And like Tatcha, they also zoom in on the texture of their skincare products which makes it very eye catching.
Fresh
Fresh feature skincare products infused with natural ingredients like soy and sugar. Their clean and luxurious website design aligns with its premium positioning. They feature ingredients as collections which look very artistic and different from just text.
Pixi
Pixi is known for glow-enhancing and affordable skincare solutions. Pixi's pastel website design mirrors the brand’s cheerful, and youthful vibe. The use of these colours makes it stand out from minimalistic websites.
The Inkey List
Speaking of minimalistic, The Inkey List provides budget-friendly, ingredient-focused skincare. The black-and-white minimalist design echoes their use of clean ingredients. Pockets of red across the website make it more striking, making it clear that there is a sale.
Laneige
Laneige is well known for hydrating and K-beauty-inspired products. The sleek, water-inspired design conveys hydration and purity. The pops of colours are very inviting and pleasing to the eye.
Shiseido
Shiseido is another premium skincare brand blending science with luxury. The sophisticated design shows its rich Japanese heritage. Showing what ingredient is in each product visually, gives it an artistic vibe which is aesthetically pleasing.
Philosophy
Philosophy combines skincare with uplifting messages and gentle formulations. The thoughtful, minimalist design complements its wellness ethos. The use of the colour black also gives the website a premium look and feel.
Ole Henriksen
Ole Henriksen offers brightening and anti-aging skincare solutions. The vibrant design mirrors the brand’s energetic and uplifting personality. The use of a looping video on the homepage with bold graphics demands your attention.
La Mer
La Mer is a popular brand that sells luxury skincare, including its iconic moisturising cream. The opulent and serene design reflects exclusivity and indulgence. Its use of timely festive imagery also adds to the brand's luxurious look.
Tata Harper
Tata Harper focuses on 100% natural and organic skincare. The vibrant green design showcases its commitment to sustainability and nature. This is another website that makes use of looping videos to immediately garner attention. The use of green and red gives the website a festive appearance.
Beauty of Joseon
Beauty of Joseon offers Korean-inspired skincare products featuring traditional Hanbang (Korean herbal medicine) ingredients. The elegant and minimalist design reflects the timeless beauty and sophistication of the Joseon dynasty, emphasising heritage and purity. The use of water and bubble further enhances the themes of hydration and pure ingredients.
The skincare websites we’ve highlighted showcase how thoughtful design can make a lasting impression. Whether through minimalist layouts, bold visuals, or innovative navigation, these brands have managed to create digital experiences that not only captivate but also provide value to their audience. If you're looking to build or enhance your own skincare website, there's much to learn from these inspiring examples. And if you own a Shopify store, check out our guide on Shopify Design Hacks to discover practical tips for your website.
