This shift in consumer behaviour has made video content an essential tool for Shopify stores looking to thrive in today’s competitive digital marketplace. That’s why we’ve partnered with the video production company, Trendy Grandad, to write this article and give you the lowdown on how to create compelling content, from shoppable product videos and integrated store demonstrations to immersive brand storytelling.
Video has proven to be the most effective strategy for not only capturing but also retaining customer attention. The key to success lies in producing authentic, engaging content that truly resonates with your audience while ensuring consistency across your Shopify store and all connected marketing channels. So, let's get into it shall we?
Why Video Content is Vital for Shopify Stores in 2025
1. Videos Drive Sales Video content has an unparalleled ability to showcase products, tell a brand story, and build trust with customers. A 2023 Wyzowl report revealed that 73% of consumers prefer to watch a short video to learn about a product rather than reading text. For Shopify merchants, this means that investing in high-quality video content can directly impact conversions and sales.
2. Enhanced Shopify Features for Video Shopify has been doubling down on video integration. From product pages that support embedded video to shoppable livestreams, the platform is empowering merchants to use video in ways that connect directly to the buying journey. In 2024, Shopify launched features like AI-driven video editing and analytics tools, allowing merchants to create and optimise their video content with ease.
3. Mobile-First Shopping With over 70% of Shopify store traffic coming from mobile devices, according to Shopify’s own data, video content is a must. Mobile users are far more likely to engage with video than text-based content, making it an invaluable tool for capturing attention and driving purchases. Short, engaging videos are particularly effective for social commerce, which continues to grow exponentially.
Emerging Trends in Video Content for Shopify Stores
1. Shoppable Videos Interactive, shoppable videos are no longer a nice-to-have; they’re becoming the standard. Platforms like TikTok, Instagram, and even Shopify’s own tools are making it seamless for consumers to purchase directly from a video. This reduces friction in the buyer journey and increases conversion rates. Studies suggest that shoppable video content can boost sales by up to 30%.*
2. Personalised Video Content Thanks to advancements in AI, Shopify stores can now create personalised video experiences at scale. Imagine sending a thank-you video to a customer or a personalised product recommendation based on their browsing behaviour. Personalisation enhances customer loyalty and fosters a deeper connection with your audience.
3. Educational Content Videos that educate and inform remain powerful tools for Shopify brands. From tutorials to unboxings, these videos not only build trust but also reduce return rates by ensuring customers understand the product before purchasing. In fact, HubSpot found that 54% of consumers want to see more video content from brands they support.
4. User-Generated Content (UGC) UGC continues to dominate as a cost-effective and highly engaging form of video content. Encourage your customers to share videos of them using your products and integrate these into your Shopify store. UGC adds authenticity and builds social proof, especially for younger audiences who value peer recommendations.
How Shopify Stores Can Leverage Video in 2025
1. Optimise for Shopify’s Video-Friendly Features Take advantage of Shopify’s video hosting and embedding options to ensure your product pages stand out. Use autoplay videos, 360-degree product videos, and motion graphics to create immersive shopping experiences.
2. Experiment with Livestream Shopping Livestream shopping is expected to generate $35 billion in sales in the US by 2026 (Coresight Research). Shopify’s livestreaming tools make it easy for brands to host real-time events that engage customers and drive immediate purchases.
3. Use Analytics to Refine Your Strategy Shopify’s analytics tools now include video performance metrics, allowing you to see what resonates with your audience. Track metrics like watch time, click-through rates, and conversion rates to improve future video content.
4. Prioritise Accessibility
To maximise the reach of your video content, include captions, subtitles, and audio descriptions. Accessibility is not only a crucial aspect of modern e-commerce, but also a key consideration for content across all channels.
Looking Ahead
As Shopify continues to innovate and consumer preferences evolve, our advice is to embrace video content—not just the current trends, but with an eye on the future to get ahead of the curve. Trust us, there’s a whole world of higher engagement, better conversion rates, and unwavering brand loyalty waiting for you. All you need to do is take action and make video a central part of your strategy.
