Why Integrate Shopify and Etsy?
Before we consider how to do it, let’s look at the reasons why it can make sense for some businesses to integrate Shopify with Etsy. Here are some of the reasons to bear in mind:
You can synchronise inventory, which makes it straightforward to manage both storefronts at the same time
It’s easy to import and export products so updated product listings are in synch on both platforms
For accounting purposes, if both shops are registered under the same legal entity it’s easy to manage orders and billing
It’s worth bearing in mind that selling on both Shopify and Etsy won't make sense for all retailers. It depends on your audience, niche and future business plans.
As your business grows, it can make sense that you have the autonomy of building your brand on your own Shopify store, while also retaining a presence on Etsy. In these scenarios, an Etsy shop and Shopify store can work well in tandem, giving entrepreneurs the best of both worlds.
Benefits of Integrating Shopify and Etsy
By taking advantage of the strengths of both platforms, businesses can maximise their reach and sales potential. Here’s how Shopify and Etsy can work together:
1. More Sales Channels
Sellers can use Shopify as their primary online store, offering a full range of products and brand experiences. At the same time, they can list select items on Etsy, tapping into its niche audience of buyers interested in unique, handcrafted goods. This dual presence allows businesses to diversify their sales channels and increase brand visibility.
2. Inventory Syncing
To efficiently manage operations across both platforms, businesses can integrate Shopify with Etsy using third-party apps. These integrations sync inventory, orders, and customer information, ensuring that stock levels are accurate and preventing overselling. This streamlined approach reduces administrative tasks and allows sellers to focus on growth. (There is a list of some of the most popular apps later in the article.)
3. Unified Brand Experience
While Etsy has a predefined marketplace format, Shopify provides more control to merchants when it comes to the customer experience. Sellers can use Shopify to create a branded website that reflects their unique identity and values, offering a personalised shopping experience. By directing Etsy customers to their Shopify store through packaging inserts or email marketing, sellers can encourage repeat purchases and build long-term customer relationships.
4. Marketing Synergies
Etsy’s built-in audience is a great starting point for sellers, but Shopify offers advanced marketing tools like email campaigns, SEO optimisation, and analytics. Sellers can use insights gained from Shopify to refine their product listings on Etsy, ensuring they’re using the most effective keywords and descriptions. Additionally, running ads on Etsy can drive traffic to the Shopify store, where customers can explore a broader product range.
5. Diversified Revenue Streams
Having a presence on both platforms allows sellers to diversify their revenue streams. Shopify offers higher profit margins since there are no marketplace fees, while Etsy provides consistent sales from a highly targeted audience. By balancing both, businesses can mitigate risks and ensure a steady flow of income.
