Gone are the days of multi-page checkouts. In the fast-paced world of online shopping, every second counts. That's why we're thrilled to see Shopify's revolutionary one-page checkout - a sleek, intuitive, and lightning-fast solution that's set to transform the e-commerce landscape. It's shorter, smarter, and more user-friendly than ever before, offering buyers the ultimate shopping experience.
Why Shopify One-Page Checkout Matters
The one-page checkout was the star of the show at Shopify Editions Winter 2023, where the company unveiled over 100 product updates. This feature has been long-awaited by our community, as evidenced by a 2019 forum thread with over 200 responses requesting this functionality.
In e-commerce, the checkout is the moment of truth - it's where browsers become buyers. Shopify has always been at the forefront of optimising this crucial step, with our checkout already outperforming competitors by an average of 15%. Now, they are raising the bar even higher.
Shopify One-Page Checkout Statistics
Shopify's One-Page Checkout reduces cart abandonment by 35%.
Over 90% of online shoppers prefer a seamless checkout experience, such as Shopify's One-Page Checkout.
Merchants using Shopify's One-Page Checkout see an average 20% increase in conversion rates.
The load time for Shopify's One-Page Checkout is under 2 seconds, ensuring a smooth and efficient transaction process.
More than 80% of customers who complete purchases through Shopify's One-Page Checkout are likely to return for future purchases.
Ready to Revolutionise Your Checkout?
In the following sections, we'll dive deeper into the one-page checkout, showcase its appearance, and provide a step-by-step guide on implementing it in your Shopify store. Stay tuned to learn how you can offer your customers the smoothest, fastest checkout experience on the internet!
What is Shopify Checkout?
Shopify's e-commerce platform operates as a closed system, ensuring a secure and consistent payment flow. While basic merchants can make minor stylistic adjustments, Shopify Plus merchants enjoy more advanced customisation options through Shopify Functions and Checkout Extensions.
Shopify encourages merchants to use its native checkout for security reasons and seamless integration with the on-site shopping experience. However, merchants can still offer instant purchase options like Apple Pay, Google Pay, and Shop Pay directly from product pages or the cart. These alternatives can streamline the purchasing process for customers. It's important to note that some third-party checkout solutions may redirect customers to separate hosted checkouts, potentially causing analytics issues and requiring expert attention.
Although several third-party apps offer "one-click checkout" solutions, many simply redirect customers to Shopify's standard checkout. The custom checkout by Magebird, which replicated Shopify's checkout on a single page, is no longer available due to Shopify's policy against external checkouts.
Introducing One-Page Checkout
One-page checkout, also known as single-step or one-click checkout, is a simplified process that merges all checkout steps into a single page. This streamlined approach typically contains fewer fields and is optimised for simplicity and speed.
Key Features of Shopify's One-Page Checkout
Condensed checkout process
Compact design for easier navigation
Intuitive layout for smoother transactions
All necessary information consolidated on a single page
Fewer fields for faster completion
Faster loading times for improved user experience
Intelligent design adapting to customer preferences
Auto-fill capabilities for returning customers
Personalised recommendations
The Benefits of Shopify One-Page Checkout in a Nutshell
Shopify's newly designed one-page checkout offers several advantages:
Shorter and faster checkout process: One-page checkout reduces the number of steps and time required for customers to finalise their transactions.
Faster completion time: Shopify has observed an average of 4 seconds faster checkout completion time across users.
Improved user experience: The streamlined process provides a smoother, quicker shopping experience.
Higher conversion rates: By reducing friction, one-page checkout can potentially increase conversion rates for merchants.
Mobile-friendly: The simplified layout is particularly beneficial for mobile users, where every second counts.
How to Enable One-Page Checkout on Shopify
The new one-page checkout aims to increase conversion rates by simplifying the process. It features fewer steps, fields, and a single "Pay now" button. We're excited to see how users respond to this streamlined experience.
Shopify has now made the one-page checkout experience available to all merchants. For new stores, this streamlined layout is the default setting. Merchants can easily toggle between one-page and three-page checkout options in their Shopify admin panel. Rest assured, the one-page checkout gathers the same customer information as its three-page counterpart, and all checkout-related analytics remain accessible in your Shopify checkout settings. Moreover, any existing conversion tracking that uses the order status page will continue to function seamlessly after updating to the one-page checkout.
Log in to your Shopify admin panel
Go to "Settings" > "Checkout"
In the "Order processing" section, find "Enable One-Page Checkout"
Toggle the switch to "On"
For Basic, Shopify, or Advanced plans, one-page checkout is the default. You can switch back to the three-page layout in the Online Store Editor under Theme settings > Checkout.
For Shopify Plus merchants with checkout extensibility:
Go to Settings > Checkout
Create a draft checkout or customise an existing one
In the checkout editor, click Settings and scroll to the layout switcher
Preview and switch between layouts as needed
If you're using checkout.liquid, upgrade to Checkout Extensibility to access the one-page design. For more information, visit the Checkout Extensibility hub.
What’s New and Special In Shopify Checkout
Ready for a quick tour of Shopify Checkout's coolest features? We've got you covered! Let's dive in and explore what makes Shopify Checkout so special, taking a fun tour of its most exciting features together.
Smart Address Helper
Say goodbye to typos! As customers type their address, helpful suggestions pop up, making checkout a breeze. (Available in select countries)
Your Checkout, Your Style
Want your checkout to match your brand's vibe? No problem! All Shopify merchants can easily update logos and colours right from the admin panel. It's like giving your checkout a mini-makeover!
Fancy Design Options
For our Shopify Plus friends, there’s a super cool drag-and-drop editor. It's like playing dress-up with your checkout!
Pimp Your Checkout
Shopify Plus merchants, get ready to jazz up your checkout! The drag-and-drop editor lets you create a checkout that's as unique as your brand.
Checkout Superpowers
Shopify Plus merchants can add extra pizzazz to their checkout with custom apps. It's like giving your checkout superpowers!
Payment Buffet
There’s a smorgasbord of payment options! From Shopify Payments to Shop Pay, Apple Pay, Google Pay, PayPal, and more. It's like a payment method party!
Shop Now, Pay Later
Let your customers spread out payments with cool options like Klarna or Shop Pay Instalments. It's like magic for their wallets!
Global-Friendly Payments
Shopify Checkout speaks your customers' language - and their currency! Thanks to Shopify Markets tools, shoppers can pay in their local currency and even estimate taxes and duties. With multiple languages and country-specific domains, it's like bringing the world to your store!
Future Shopping
Let customers pre-order upcoming products or subscribe to their favourites. It's like time-travel for shopping! (Psst... you might need a bit of coding magic to set this up, but we are ready to lend a helping hand)
Shopping Crystal Ball
Crystal ball not included, but close! Customers can pre-order items before they're in stock or subscribe to get their faves on repeat. It's like predicting their shopping future!
Tip Jar
Spread the love! You can now let your customers add a little extra with optional tipping. It's like a high-five with money!
Shipping Your Way
Offer shipping that fits just right - competitive rates, prices based on location, and even local delivery options. It's like a choose-your-own-adventure for shipping!
Click and Collect
Give your customers the VIP treatment with in-store pickup. It works like a charm with Shopify POS. It's like a backstage pass for your shoppers!
Lightning-Fast Buy
Zoom through checkout with Apple Pay and Google Pay right from your product pages or cart. It's like teleporting your customers straight to 'Purchase Complete'!
Functions, Extensions, and Branding at Shopify Checkout
Imagine having a magic wand to tweak your checkout process - that's what Shopify Functions do for developers! They can customise all sorts of cool stuff, like:
How you get your goodies (delivery options)
Awesome deals on orders and products
Ways to pay that work for you
Creating fun bundles
Making sure everything's just right (validation)
Getting your order to you smoothly (fulfilment and routing)
But wait, there's more! Checkout UI extensions are like the cherry on top. They let app developers add extra sprinkles of functionality throughout your checkout. Think new sections, eye-catching banners, tempting upsells, and handy extra fields. It's all about making your checkout uniquely yours!
Shopify Functions: Customising Checkout Logic
Shopify Functions empower developers to tailor the backend logic of various checkout components. These APIs allow for customisation of crucial features such as:
Delivery Options
Order and Product Discounts
Payment Options
Bundling
Validation
Fulfilment and Order Routing
It's important to note that Shopify Functions focus on functionality rather than visual styling. This separation of concerns allows for a more robust and flexible checkout system.
Shopify Extensions: Enhancing the Checkout UI
Guess what? Shopify Extensions are here to spice up your checkout process! These nifty tools are like a magic wand for your online store. They let you:
Mix and match different checkout looks - it's like trying on outfits for your store!
Play nice with your favourite apps - no more checkout drama!
Work smoothly across all layouts - whether you're team one-page, three-page, or Shop Pay!
But wait, there's more! Checkout UI extensions are like the cherry on top. They let developers add cool stuff to your checkout, like eye-catching banners or tempting upsells. It's all about making your customers say "Wow!" as they shop. How cool is that?
Branding Your Shopify Checkout
If you're a Shopify Plus merchant, you're in for a treat! You get even more ways to make your checkout look fabulous:
Easily jazz up your logo, background colours, accent colours, and images with just a few clicks.
Want to go wild with visuals? The Shopify Checkout Branding API is your new best friend.
And forget about complicated coding - there's a new drag-and-drop editor that makes changing your checkout as easy as pie!
While structural changes to the checkout are limited, merchants have ample opportunity to align the checkout experience with their brand identity.
Shopify Checkout Apps: Extending Functionality Without Coding
With the introduction of Shopify Functions and checkout extensibility, merchants can now leverage pre-built apps to enhance their checkout. These apps can add features like upsells, gift notes, or custom fields without requiring developer intervention.
In conclusion, Shopify's suite of checkout customisation tools offers something for everyone - from small businesses to large enterprises. By leveraging these features, merchants can create a seamless, branded checkout experience that drives conversions and delights customers.
One-Page vs. Multi-Page Checkout: Which is Right for Your Shopify Store?
In the world of e-commerce, the checkout process can make or break a sale. Shopify offers both one-page and multi-page checkout options, but which one is best for your store? Let's dive into the pros and cons of each to help you make an informed decision.
Understanding Shopify One-Page Checkout
One-page checkout consolidates all steps of the purchasing process onto a single page. This streamlined approach is often favoured for its simplicity and speed. But is it always the best choice?
When One-Page Checkout Shines
One-page checkout tends to perform better for:
Younger audiences who are typically more tech-savvy and prefer speed
Lower AOV (Average Order Value) products where quick decisions are common
Mobile traffic where scrolling is more natural than page-switching
Regions like North and South America, where shoppers tend to make faster decisions
The Case for Multi-Page Checkout
Shopify's standard multi-page checkout consists of four steps:
Information: Customer details entry
Shipping: Shipping method selection
Payment: Payment method choice
Order confirmation: Final review and thank you page
This approach can be beneficial for businesses with complex products or those catering to markets where customers prefer a more deliberate purchasing process (e.g., Japan, Germany).
The Hybrid Approach: One-Click Payments
Shopify also offers a middle ground with express payment methods like Shop Pay, PayPal, and Apple Pay. These options allow customers to skip the traditional checkout process entirely, combining the best of both worlds.
Potential Drawbacks to Consider
While one-page checkout has many benefits, it's important to consider potential downsides:
Increased page length and scrolling
Potentially reduced analytics granularity
Fewer opportunities for upselling
Debunking the Load Time Myth
Despite concerns about longer load times due to more content on a single page, Shopify has optimised their one-page checkout for speed. The reduction in page loads often outweighs any potential increase in initial load time.
Are there additional costs to use Shopify One Page Checkout?
Here's the best part: there are no additional costs associated with using Shopify One Page Checkout. It's included in Shopify's standard pricing plans, allowing merchants to boost conversion rates and drive sales without worrying about extra fees.
In conclusion, Shopify's One Page Checkout is more than just a feature—it's a powerful tool for driving e-commerce success. By streamlining the purchase process, optimising for mobile, and catering to both B2C and B2B needs, Shopify continues to set the standard for online retail. If you haven't already, it's time to experience the power of One Page Checkout for yourself!
Making the Right Choice for Your Store Checkout
Ultimately, the best checkout method depends on your specific business needs, target audience, and product type. Consider A/B testing both options to see which performs better for your unique situation.
Remember, regardless of which method you choose, optimising your checkout process is crucial. Ensure it's user-friendly, mobile-responsive, and aligned with your brand to provide the best possible experience for your customers.
Live Examples of Shopify One-Page Checkout
The implementation of Shopify's native one-page checkout is still relatively new, which is why there aren't many live examples available. However, one notable example is the Supreme store, where you can experience the one-step checkout firsthand. While it's designed to match the unique aesthetic of the Supreme site, it clearly demonstrates the functionality of the one-page checkout.
Shopify's one-page checkout isn't just a theoretical concept; it's a proven tool that's already making a difference for merchants. Two success stories worth noting are:
Stella Eats: This merchant has successfully leveraged the power of one-page checkout to enhance their customers' shopping experience and boost sales.
Hemlock & Oak: Another example of a business that has seen improvements in their conversion rates thanks to the streamlined checkout process.
It's important to note that the new checkout design is versatile and applicable to various business models. It's not limited to just direct-to-consumer (D2C) businesses, but is also suitable for business-to-business (B2B) operations. This flexibility makes it a powerful tool for a wide range of Shopify merchants.
As Shopify continues to refine and improve this feature, we can expect to see more merchants adopting the one-page checkout and potentially more case studies demonstrating its effectiveness in improving conversion rates and enhancing the overall shopping experience.
To Summarise: Why Shopify One-Page Checkout?
For now, we recommend optimising the standard Shopify checkout and seeking early access to the new version. Shopify's checkout is secure, mobile-first, and feature-rich, with advanced customisation options available to Shopify Plus customers.
In the dynamic world of e-commerce, Shopify leads with innovative solutions that boost sales and enhance user experience. Their One-Page Checkout streamlines purchases, potentially increasing sales and customer satisfaction. However, its effectiveness varies based on store needs and customer preferences, so merchants should test and optimize their checkout process accordingly.
Shopify's checkout, particularly when paired with Shop Pay, is hailed as the world's highest-converting e-commerce checkout. By emulating Shop Pay's seamless, identity-driven experience, the one-page checkout minimises friction and maximises conversion.
Don't just take our word for it. Shopify partnered with a leading global management consulting firm to analyse checkout data across major commerce platforms. The results? Shopify's overall conversion rate outperforms competitors by up to 36%, averaging 15% higher.
Even more impressive, Shop Pay checkouts convert 1.72 times better than regular Shopify checkouts. On desktop, Shop Pay users converted 1.56 times higher than standard checkout users, while mobile users saw a staggering 1.91 times higher conversion rate!
Built on a robust, scalable platform, this checkout solution offers low latency, reliability, and compliance. Recent improvements have yielded a 1.5% conversion lift since early 2022.
In today's mobile-first world, Shopify's One Page Checkout shines. It's fully optimized for mobile devices, ensuring a smooth, user-friendly experience across all screen sizes. Whether customers are shopping on desktops, smartphones, or tablets, they'll enjoy a seamless checkout process.
Shopify's checkout isn't just for B2C—it accommodates B2B businesses too, with features tailored for wholesale selling. From net 30-day payment terms to unique B2B pricing models and quantity discounts, Shopify Plus offers a robust suite of B2B features.
While one-page checkout isn't universally superior to multi-page, its suitability depends on the business. A/B testing should consider both conversion rates and Average Order Value (AOV).
Shopify Checkout offers top-tier conversion rates, global recognition, proven reliability, and customisation flexibility. It represents a significant advancement in e-commerce, enabling merchants to create efficient, brand-tailored checkout experiences that will shape the future of online shopping.
