TikTok Key Statistics
252 million downloads in Q2 2024. (Statista, 2018-2024: Number of...)
As of 2023, the platform had around 1.9 billion users worldwide, which is a 40% increase since 2021. (Statista, 2018-2029: Number of...)
TikTok was launched internationally in 2017 by ByteDance, a Chinese tech giant. ByteDance has proven its ability to innovate with platforms like Douyin, Toutiao, and CapCut. TikTok’s unique approach to short-form video content has made it a household name, with over 90% of its user base coming from mobile devices. (Statista, 2024: TikTok - statistics & facts)
TikTok User Statistics
As of July 2024, TikTok had a nearly equal number of male and female users worldwide:
Female users: 45.2%
Male users: 54.8% (Statista, 2024: Distribution of...)
This balanced demographic reflects TikTok’s universal appeal across genders and its ability to resonate with diverse audiences.
TikTok Age Demographics
18-24 year-olds make up the largest user group, with 15.9% female and 18.9% male users in this age range. (Statista, 2024: Distribution of...)
Interestingly, TikTok is also gaining traction among older demographics, with 26.4% of UK users aged 75+ engaging with the platform. (Statista, 2024: TikTok audience...)
TikTok User Engagement Statistics
Users spent an average of 34 hours per month on TikTok in 2023. (Statista, 2023: Monthly time spent...)
Videos on TikTok achieved an average engagement rate of 4.64% in 2024. (Statista, 2023-2024: Average...)
The platform recorded over 1,120 interactions per video on average in 2024, with likes dominating the metrics. (Statista, 2023-2024: Average...)
Short, engaging content continues to resonate, particularly with younger audiences, who prefer quick, easily digestible information over lengthy articles. This trend is evident across social media platforms, where short videos, memes, and concise posts capture attention and drive engagement.
TikTok Video Length
Tiny accounts (up to 500 followers): Produced videos with an average length of 37.41 seconds.
Huge accounts (50,000+ followers): Produced videos averaging 55.71 seconds. (Statista, 2023-2024: Average...)
Average video length: In 2024, the average was 42.68 seconds. (Statista, 2023-2024: Average...)
While there’s no magic formula, these benchmarks offer valuable insights for creators. This represents an increase compared to the previous year, when the average video on TikTok was 39 seconds long. As TikTok tests long-form video content on its platform, internet users in the United States have reported the Chinese-developed platform as their favourite app to watch short-form video (Statista, 2023: Preferred social...).
TikTok User Demographics
Indonesia: 157.6 million users
United States: 120.5 million users
Brazil: 105.2 million users (Statista, 2024: Countries with…)
TikTok Penetration Statistics
UAE and Saudi Arabia: Over 120% of the population aged 18+ uses TikTok.
Malaysia: A penetration rate of 107.3%.
United States: 45% of its digital population using TikTok. (Statista, 2024: TikTok penetration...)
These figures emphasise TikTok’s global reach and its dominance in both established and emerging markets.
TikTok Usage Statistics
Q2 2024 recorded 252 million global downloads (Statista, 2018-2024: Number of...).
This consistent growth reflects TikTok’s adaptability and appeal across different demographics and regions. Its ability to tailor content to diverse audiences ensures that users from various age groups and cultural backgrounds find engaging and relevant material.
TikTok Shop Statistics
370 million beauty and personal care products were sold globally in 2023 (Statista, 2023: Number of...).
Indonesia leads with over 20% of TikTok Shops, followed by Thailand (18.3%) and Vietnam (17.5%) (Statista, 2023: Distribution of...).
In 2023, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. TikTok Shops specialising in womenswear and underwear followed, which sold nearly 285 million products. Food and beverages, home supplies, and fashion accessories completed the top five product categories by sales volume across TikTok Shops worldwide.
TikTok Consumer Spending Statistics
Cumulative spending: Over $6 billion since 2016.
2021 milestone: First year to surpass $1 billion in annual consumer spending.
2023 performance: TikTok generated $3.8 billion, nearly doubling its 2022 numbers. (Statista, 2016-2023: TikTok annual...)
In 2021, TikTok made over one billion dollars from consumer spending for the first time. That number nearly doubled in 2022 and was close to four billion in 2023.
ByteDance Statistics
From 2020 to 2023, ByteDance’s annual revenue grew from $34.3 billion to $120 billion, driven by TikTok’s global success and other ventures (Statista, 2020-2023: Annual...).
As of April 2024, ByteDance was among the leading unicorns worldwide, valued at about $220 billion (Statista, 2024: Leading unicorns...).
In 2024, TikTok solidified its position as one of the most valuable brands globally, ranking alongside tech giants like Apple, Google, and Amazon (Statista, 2024: Most valuable...).
TikTok's success is particularly notable as it competes with long-established tech giants. Apple leads the pack with a brand value of $516.6 billion, followed by Microsoft ($340.4 billion), Google ($333.4 billion), and Amazon ($308.9 billion). In the media and entertainment sector, TikTok ranks 7th, behind industry leaders like Google, Facebook, and Instagram.
TikTok’s numbers tell a story of rapid growth, immense user engagement, and significant monetisation opportunities. With millions of users worldwide spending countless hours on TikTok, it has become a powerhouse in social media. Its massive global reach is coupled with innovative e-commerce features that provide businesses with unique ways to connect with consumers. As TikTok continues to shape the digital landscape, staying informed about these statistics can help you navigate this ever-evolving platform effectively.
While TikTok is thriving, Instagram remains a strong player in the social media space, particularly with its evolving features. Explore the latest Instagram statistics to see how it compares in terms of audience engagement and marketing potential.
