Table of Contents
TikTok Key Statistics
1. 252 million downloads in Q2 2024. (Statista, 2018-2024: Number of...)
2. As of 2023, the platform had around 1.9 billion users worldwide, which is a 40% increase since 2021. (Statista, 2018-2029: Number of...)
TikTok was launched internationally in 2017 by ByteDance, a Chinese tech giant. ByteDance has proven its ability to innovate with platforms like Douyin, Toutiao, and CapCut. TikTok’s unique approach to short-form video content has made it a household name, with over 90% of its user base coming from mobile devices. (Statista, 2024: TikTok - statistics & facts)
TikTok User Statistics
3. As of July 2024, TikTok had a nearly equal number of male and female users worldwide:
- Female users: 45.2%
- Male users: 54.8% (Statista, 2024: Distribution of...)
This balanced demographic reflects TikTok’s universal appeal across genders and its ability to resonate with diverse audiences.
TikTok Age Demographics
4. 18-24 year-olds make up the largest user group, with 15.9% female and 18.9% male users in this age range. (Statista, 2024: Distribution of...)
Interestingly, TikTok is also gaining traction among older demographics, with 26.4% of UK users aged 75+ engaging with the platform. (Statista, 2024: TikTok audience...)
TikTok User Engagement Statistics
5. Users spent an average of 34 hours per month on TikTok in 2023. (Statista, 2023: Monthly time spent...)
6. Videos on TikTok achieved an average engagement rate of 4.64% in 2024. (Statista, 2023-2024: Average...)
7. The platform recorded over 1,120 interactions per video on average in 2024, with likes dominating the metrics. (Statista, 2023-2024: Average...)
Short, engaging content continues to resonate, particularly with younger audiences, who prefer quick, easily digestible information over lengthy articles. This trend is evident across social media platforms, where short videos, memes, and concise posts capture attention and drive engagement.
TikTok Videos Statistics
8. Tiny accounts (up to 500 followers): Produced videos with an average length of 37.41 seconds.
9. Huge accounts (50,000+ followers): Produced videos averaging 55.71 seconds. (Statista, 2023-2024: Average...)
10. Average video length: In 2024, the average was 42.68 seconds. (Statista, 2023-2024: Average...)
While there’s no magic formula, these benchmarks offer valuable insights for creators. This represents an increase compared to the previous year, when the average video on TikTok was 39 seconds long. As TikTok tests long-form video content on its platform, internet users in the United States have reported the Chinese-developed platform as their favourite app to watch short-form video (Statista, 2023: Preferred social...).
TikTok Demographic Statistics
11. Indonesia: 157.6 million users
12. United States: 120.5 million users
13. Brazil: 105.2 million users (Statista, 2024: Countries with…)
TikTok Penetration Statistics
14. UAE and Saudi Arabia: Over 120% of the population aged 18+ uses TikTok.
15. Malaysia: A penetration rate of 107.3%.
16. United States: 45% of its digital population using TikTok. (Statista, 2024: TikTok penetration...)
These figures emphasise TikTok’s global reach and its dominance in both established and emerging markets.
TikTok Usage Statistics
17. Q2 2024 recorded 252 million global downloads (Statista, 2018-2024: Number of...).
This consistent growth reflects TikTok’s adaptability and appeal across different demographics and regions. Its ability to tailor content to diverse audiences ensures that users from various age groups and cultural backgrounds find engaging and relevant material.
TikTok Shop Statistics
18. 370 million beauty and personal care products were sold globally in 2023 (Statista, 2023: Number of...).
19. Indonesia leads with over 20% of TikTok Shops, followed by Thailand (18.3%) and Vietnam (17.5%) (Statista, 2023: Distribution of...).
In 2023, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. TikTok Shops specialising in womenswear and underwear followed, which sold nearly 285 million products. Food and beverages, home supplies, and fashion accessories completed the top five product categories by sales volume across TikTok Shops worldwide.
TikTok Consumer Spending Statistics
20. Cumulative spending: Over $6 billion since 2016.
21. 2021 milestone: First year to surpass $1 billion in annual consumer spending.
22. 2023 performance: TikTok generated $3.8 billion, nearly doubling its 2022 numbers. (Statista, 2016-2023: TikTok annual...)
In 2021, TikTok made over one billion dollars from consumer spending for the first time. That number nearly doubled in 2022 and was close to four billion in 2023.
ByteDance Statistics
23. From 2020 to 2023, ByteDance’s annual revenue grew from $34.3 billion to $120 billion, driven by TikTok’s global success and other ventures (Statista, 2020-2023: Annual...).
24. As of April 2024, ByteDance was among the leading unicorns worldwide, valued at about $220 billion (Statista, 2024: Leading unicorns...).
25. In 2024, TikTok solidified its position as one of the most valuable brands globally, ranking alongside tech giants like Apple, Google, and Amazon (Statista, 2024: Most valuable...).
TikTok's success is particularly notable as it competes with long-established tech giants. Apple leads the pack with a brand value of $516.6 billion, followed by Microsoft ($340.4 billion), Google ($333.4 billion), and Amazon ($308.9 billion). In the media and entertainment sector, TikTok ranks 7th, behind industry leaders like Google, Facebook, and Instagram.
What TikTok Statistics Really Mean (And How to Use Them)
TikTok’s numbers are impressive — billions of users, downloads, and hours spent. But more important than the stats is what they actually mean for creators, marketers, and brands.
1. It’s Not About Follower Count — It’s About Content Quality
TikTok’s algorithm is designed to surface content based on interest, not social clout. This means even brand-new accounts can go viral — if the content hits the right note.
💡Takeaway: Focus on your hook — the first 2–3 seconds of your video matter more than anything else.
2. Short Is Sweet, But Long Builds Loyalty
Short videos still dominate, but TikTok is pushing longer formats. Users are now more open to 60+ second videos, and some creators are finding success with storytelling or multi-part content.
💡Takeaway: Use short videos to build reach, but don’t be afraid to go long when you have something to say — it increases watch time and brand trust.
3. TikTok Isn’t Just a Social App — It’s a Sales Channel
With TikTok Shop growing rapidly, the app is becoming a full-on commerce platform. People don’t just browse — they buy.
💡Takeaway: Entertain first, sell second. Create videos that show your product in action rather than just pitching it.
TikTok Facts You Might Not Know
A few light, interesting facts to break up the data.
The app’s algorithm adapts in real time. Every scroll, pause, and like helps TikTok instantly adjust your For You Page — often within a few videos.
Some creators earn more than CEOs. The top TikTok influencers now earn millions annually from brand deals, live gifting, and TikTok Shop commissions.
TikTok’s search function is becoming the new Google for Gen Z. More young users now search for food spots, product reviews, and tutorials directly on TikTok rather than on Google.
TikTok tests new features constantly. From AI-generated avatars to photo carousels and in-app mini-games — TikTok is always experimenting with new tools to keep users hooked.
The hashtag #LearnOnTikTok has over 400 billion views. While the platform is best known for dance trends and memes, it’s also a massive hub for tutorials, mini-lessons, and how-tos.
TikTok Statistics 2025: Insights on Growth & Engagement
From a marketing perspective, TikTok is a different beast compared to Instagram or YouTube. Here's what we’ve learned working with brands on the platform:
Engagement > Reach: Likes and comments matter more than views. Spark conversations, not just impressions.
Consistency wins: Viral moments are great, but growth comes from regular posting and testing different formats.
Trends matter, but originality matters more: Jumping on trends helps with discoverability, but adding your own twist is what gets remembered.
Want long-term results? Blend trend participation with original series-style content.
TikTok’s numbers tell a story of rapid growth, immense user engagement, and significant monetisation opportunities. With millions of users worldwide spending countless hours on TikTok, it has become a powerhouse in social media. Its massive global reach is coupled with innovative e-commerce features that provide businesses with unique ways to connect with consumers. As TikTok continues to shape the digital landscape, staying informed about these statistics can help you navigate this ever-evolving platform effectively.
While TikTok is thriving, Instagram remains a strong player in the social media space, particularly with its evolving features. Explore the latest Instagram statistics to see how it compares in terms of audience engagement and marketing potential.
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