Table of Contents
Facebook User Statistics
1. As of January 2024, Facebook had 3 billion monthly active users. (Statista, 2024: Most popular...)
2. With 378 million users, India has the largest Facebook audience. (Statista, 2024: Leading countries...)
3. In 2022, Facebook generated an ad revenue of 113 billion USD. (Statista, 2017-2027: Advertising revenues...)
Facebook Statistics by Country
4. As of April 2024:
- India has 378.05 million Facebook users
- The United States has 193.8 million Facebook users
- Indonesia has 119.05 million Facebook users
- Brazil has 112.55 million Facebook users. (Statista, 2024: Leading countries...)
This shows Facebook's worldwide impact, especially outside the U.S. However, in places like China, its users are few because of local rules and homegrown competitors.
Facebook Gender Statistics
5. About 18% of Facebook users worldwide are men aged 25-34, and 13% are women in that age group. (Statista, 2024: Distribution of...)
This data shows that Facebook is still popular with young, active users. Businesses wanting to reach these groups can use Facebook's advertising tools to connect with potential customers effectively.
Facebook Annual Turnover & Revenue Statistics
6. The platform's revenue has steadily increased, reaching about $134.9 billion in 2023. (Statista, 2009-2023: Annual revenue...)
Facebook's finances are impressive, thanks to its ability to make money from ads. In Q4 2023 the global average revenue per user (ARPU) was $13.12 a big jump from earlier quarters. The highest ARPU is in the United States and Canada at $68.44 in Q4 2023, much higher than in other areas. (Statista, 2023: Facebook average...)
Meta's financial performance has been strong recently, showing big increases in revenue and net income. In 2023, Meta's net income was $39.1 billion, up from $23.2 billion in 2022 (Statista, 2008-2023: Annual net...). The company's total revenue for 2023 was $134.9 billion, compared to $116.6 billion in 2022. (Statista, 2007-2023: Annual revenue...)
Meta Ecosystem Statistics
7. By the end of 2023, Meta Family had 3.98 billion active users each month. (Statista, 2023: Cumulative number...)
Meta (formerly Facebook) is not only Facebook’s parent company but also owns Instagram, WhatsApp, and Facebook Messenger. Facebook remains the primary revenue generator for Meta, though Instagram and WhatsApp contribute significantly to its growing dominance in the social media world.
Facebook Content Statistics
8. Recent UK data shows that 79.37% of Facebook page posts are photos, while 17.74% are videos. (Statista, 2022: Share of Facebook...)
In terms of content types, photos make up the majority of posts on Facebook. Public figures, artists, businesses, brands, and organisations use Facebook pages to share content and connect with followers.
Facebook Post Statistics
9. In the U.S., 96.5% of news feed views in Q1 2024 were on user-generated posts without links. (Statista, 2024: Distribution of...)
Friends' posts accounted for 30.1% of news feed content views, while 26.7% came from unconnected sources (Statista, 2024: Distribution of...). This indicates a shift towards more organic, personal content on the platform.
Facebook Video Statistics
10. In 2023, U.S. users spent an average of 30.9 minutes a day on Facebook, 48.7 minutes on YouTube, and 53.8 minutes on TikTok. (Statista, 2023: Average time...)
Regarding video content, while Facebook still lags behind platforms like YouTube and TikTok, it remains competitive. This means that even though many people use Facebook, platforms focused on videos are getting more attention.
Facebook Advertising Statistics
11. In 2022, Facebook made 113 billion USD from ads, mostly on mobile. (Statista, 2017-2027: Advertising...)
Facebook's advertising network is top-notch, with 94% of marketers using it for digital ads in Q3 2019. As more businesses focus on mobile strategies, Facebook's importance in advertising keeps growing. (Statista, 2019: Share of...)
Even with competition from TikTok, Facebook's ad revenue keeps increasing, thanks to its strong targeting features and large, active audience. Brands can target users by interests, location, demographics, and behaviours. Facebook also offers advanced tools for creating personalised ads that meet specific customer needs.
Facebook Public Opinion
12. In the United States, 20% of internet users view Facebook very favourably, but an equal 20% hold an unfavourable opinion. (Statista, 2022: Share of...)
Despite Facebook’s massive user base, public perception is mixed. This division reflects the broader public sentiment regarding data privacy issues.
Mark Zuckerberg’s Popularity
13. By Q4 2022, 94% of Millennials in the US knew who Mark Zuckerberg was, and 39% had a favourable opinion of the Meta CEO. (Statista, 2022: Popularity of...)
Mark Zuckerberg, the CEO of Facebook, greatly influences how people see the platform. As of the Q4 2022, he is more popular among younger people like Generation Z and Millennials compared to older generations. However, his popularity has changed over time due to issues with privacy, data breaches, and social media's effects on society.
Facebook Future Outlook
14. In the US, 40% of social media users aged 18 to 24 would subscribe, compared to only 5% of users aged 55 to 64. (Statista, 2023: Likelihood of...)
Facebook is gaining more users, but its future is unclear as younger people prefer platforms with more exciting, personalised experiences, like TikTok. To stay relevant, Facebook must adapt by focusing on trends like video content, AI personalisation, and better user interaction.
Facebook is also exploring subscription services by testing ad-free versions that could attract younger users. If this works, it could provide a new revenue source beyond advertising.
What Facebook Stats Really Mean for Marketers
Facebook’s numbers are massive — 3 billion users, billions in ad revenue, and still growing. But what do these stats actually mean for businesses?
1. Facebook Still Has the Largest Reach — but You Need to Be Smarter
While newer platforms like TikTok dominate headlines, Facebook still holds the crown when it comes to total audience size and global presence, especially outside the US.
The catch? Engagement is harder to earn than it was a few years ago.
💡Takeaway: If you’re using Facebook in 2025, focus on community-based content (polls, behind-the-scenes posts, comment-driven discussions) — that’s what performs best with its algorithm now.
2. Facebook Ads Still Deliver — If You Leverage Personalisation
Facebook’s targeting capabilities are more advanced than ever — interest-based, location, behavioural, lookalike audiences, and now AI-powered Advantage+ Campaigns. But most marketers still underutilise them.
💡Takeaway: Segment your audiences more carefully, use dynamic ads, and test AI-assisted ad placements — especially if your product solves a real problem.
3. Don’t Ditch Organic Just Yet
Although Facebook’s organic reach is low compared to Instagram or TikTok, it still works — especially in groups and comments sections. Facebook’s newer “Content Discovery” features are also pushing non-friend content more often.
💡Takeaway: Post consistently, reply to every comment, and consider using Facebook Groups to build deeper loyalty.
Facebook Facts You Might Not Know
Over 200 million businesses use Facebook tools. That includes everything from Pages and Shops to Messenger and Ads Manager.
The average Facebook user clicks on 12 ads per month. That’s more than on any other social platform.
Facebook Groups have over 1.8 billion monthly users. Community-building is quietly Facebook’s biggest growth area.
Marketplace is more popular than you think. In many countries, Facebook Marketplace has become a go-to alternative to eBay, with millions of listings posted daily.
Facebook events still drive real-world action. From local gigs to product launches, events continue to be a powerful (and often underused) tool for building momentum and gathering sign-ups.
AI-generated content moderation handles over 90% of reported content. Facebook’s moderation systems are increasingly automated — a mix of smart filters and machine learning designed to detect harmful or misleading posts before humans even see them.
Facebook Statistics in 2025: Our Insights on Trends That Matter
We work with businesses across e-commerce, education, and services — and here’s what we see working now:
Local ads outperform broad campaigns. In almost every test, geo-targeted or community-based messaging performs better than global or general campaigns.
Short video posts + simple captions = high ROI. Facebook is favouring Reels-style content, even on main feeds.
Facebook Messenger = untapped potential. Direct-to-customer chat campaigns see crazy high open rates. Brands that use Messenger for follow-ups, quotes, and reminders often outperform email.
Facebook has had some challenges, but it still impresses with its user numbers and advertising power. With over 3 billion users, it leads the social media world. For marketers, Facebook provides great chances for targeted ads due to its wide reach and advanced tools. However, as competition increases, Facebook needs to keep innovating to stay ahead.
Discover key TikTok statistics to understand why it’s outpacing traditional platforms like Facebook.
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