Facebook Users Statistics
As of January 2024, Facebook had 3 billion monthly active users. (Statista, 2024: Most popular...)
With 378 million users, India has the largest Facebook audience. (Statista, 2024: Leading countries...)
In 2022, Facebook generated an ad revenue of 113 billion USD. (Statista, 2017-2027: Advertising revenues...)
Facebook Statistics by Country
As of April 2024, India has 378.05 million Facebook users
The United States has 193.8 million Facebook users
Indonesia has 119.05 million Facebook users
Brazil has 112.55 million Facebook users. (Statista, 2024: Leading countries...)
This shows Facebook's worldwide impact, especially outside the U.S. However, in places like China, its users are few because of local rules and homegrown competitors.
Facebook Gender Statistics
About 18% of Facebook users worldwide are men aged 25-34, and 13% are women in that age group. (Statista, 2024: Distribution of...)
This data shows that Facebook is still popular with young, active users. Businesses wanting to reach these groups can use Facebook's advertising tools to connect with potential customers effectively.
Facebook Growth Statistics
The platform's revenue has steadily increased, reaching about $134.9 billion in 2023. (Statista, 2009-2023: Annual revenue...)
Facebook's finances are impressive, thanks to its ability to make money from ads. In Q4 2023 the global average revenue per user (ARPU) was $13.12 a big jump from earlier quarters. The highest ARPU is in the United States and Canada at $68.44 in Q4 2023, much higher than in other areas. (Statista, 2023: Facebook average...)
Meta's financial performance has been strong recently, showing big increases in revenue and net income. In 2023, Meta's net income was $39.1 billion, up from $23.2 billion in 2022 (Statista, 2008-2023: Annual net...). The company's total revenue for 2023 was $134.9 billion, compared to $116.6 billion in 2022. (Statista, 2007-2023: Annual revenue...)
Meta Ecosystem Statistics
By the end of 2023, Meta Family had 3.98 billion active users each month. (Statista, 2023: Cumulative number...)
Meta (formerly Facebook) is not only Facebook’s parent company but also owns Instagram, WhatsApp, and Facebook Messenger. Facebook remains the primary revenue generator for Meta, though Instagram and WhatsApp contribute significantly to its growing dominance in the social media world.
Facebook Content Statistics
Recent UK data shows that 79.37% of Facebook page posts are photos, while 17.74% are videos. (Statista, 2022: Share of Facebook...)
In terms of content types, photos make up the majority of posts on Facebook. Public figures, artists, businesses, brands, and organisations use Facebook pages to share content and connect with followers.
Facebook Post Statistics
In the U.S., 96.5% of news feed views in Q1 2024 were on user-generated posts without links. (Statista, 2024: Distribution of...)
Friends' posts accounted for 30.1% of news feed content views, while 26.7% came from unconnected sources (Statista, 2024: Distribution of...). This indicates a shift towards more organic, personal content on the platform.
Facebook Video Statistics
In 2023, U.S. users spent an average of 30.9 minutes a day on Facebook, 48.7 minutes on YouTube, and 53.8 minutes on TikTok. (Statista, 2023: Average time...)
Regarding video content, while Facebook still lags behind platforms like YouTube and TikTok, it remains competitive. This means that even though many people use Facebook, platforms focused on videos are getting more attention.
Facebook Advertising Statistics
In 2022, Facebook made 113 billion USD from ads, mostly on mobile. (Statista, 2017-2027: Advertising...)
Facebook's advertising network is top-notch, with 94% of marketers using it for digital ads in Q3 2019. As more businesses focus on mobile strategies, Facebook's importance in advertising keeps growing. (Statista, 2019: Share of...)
Even with competition from TikTok, Facebook's ad revenue keeps increasing, thanks to its strong targeting features and large, active audience. Brands can target users by interests, location, demographics, and behaviours. Facebook also offers advanced tools for creating personalised ads that meet specific customer needs.
Facebook Public Opinion
In the United States, 20% of internet users view Facebook very favourably, but an equal 20% hold an unfavourable opinion. (Statista, 2022: Share of...)
Despite Facebook’s massive user base, public perception is mixed. This division reflects the broader public sentiment regarding data privacy issues.
Mark Zuckerberg’s Popularity
By Q4 2022, 94% of Millennials in the US knew who Mark Zuckerberg was, and 39% had a favourable opinion of the Meta CEO. (Statista, 2022: Popularity of...)
Mark Zuckerberg, the CEO of Facebook, greatly influences how people see the platform. As of the Q4 2022, he is more popular among younger people like Generation Z and Millennials compared to older generations. However, his popularity has changed over time due to issues with privacy, data breaches, and social media's effects on society.
Facebook Future Outlook
In the US, 40% of social media users aged 18 to 24 would subscribe, compared to only 5% of users aged 55 to 64. (Statista, 2023: Likelihood of...)
Facebook is gaining more users, but its future is unclear as younger people prefer platforms with more exciting, personalised experiences, like TikTok. To stay relevant, Facebook must adapt by focusing on trends like video content, AI personalisation, and better user interaction.
Facebook is also exploring subscription services by testing ad-free versions that could attract younger users. If this works, it could provide a new revenue source beyond advertising.
Facebook has had some challenges, but it still impresses with its user numbers and advertising power. With over 3 billion users, it leads the social media world. For marketers, Facebook provides great chances for targeted ads due to its wide reach and advanced tools. However, as competition increases, Facebook needs to keep innovating to stay ahead.
