Key Facebook Statistics (2025) at a Glance
Facebook has over 3 billion monthly active users, making it the largest social platform by user count.
India is Facebook’s biggest market, with roughly 378 million users, followed by the US, Indonesia, and Brazil.
The 25–34 age group is still Facebook’s core audience and accounts for the largest share of global users.
Meta generated about $134.9 billion in revenue in 2023, rising to around $164.5 billion in 2024.
Facebook’s ARPU (average revenue per user) was about $13.12 in 2023, with over $68 per user in the US and Canada.
Globally, Facebook still holds the largest share of social media usage, with around 68% “market share” of social media visits worldwide in late 2025.
Facebook User Statistics
1. As of January 2024, Facebook had 3 billion monthly active users. (Statista, 2024: Most popular...)
2. With 378 million users, India has the largest Facebook audience. (Statista, 2024: Leading countries...)
3. In 2022, Facebook generated an ad revenue of 113 billion USD. (Statista, 2017-2027: Advertising revenues...)
These headline Facebook user statistics are the reason the platform refuses to die in media plans. Even as younger users experiment with TikTok or niche apps, Facebook still gives brands:
Unmatched global reach
A mix of younger adults and older, high-spending demographics
Deep integration with Instagram, Messenger and WhatsApp through Meta’s ad stack
If you’re asking, “How many Facebook users are there worldwide?” — the answer is “around three billion and still slowly growing”, with stronger growth in Asia–Pacific and developing markets than in North America and Europe.
Facebook Statistics by Country
4. As of April 2024:
- India has 378.05 million Facebook users
- The United States has 193.8 million Facebook users
- Indonesia has 119.05 million Facebook users
- Brazil has 112.55 million Facebook users. (Statista, 2024: Leading countries...)
This shows Facebook’s worldwide impact, especially outside the U.S. In markets like India, Indonesia, and Brazil, Facebook acts as:
A default social identity
A major news and community hub
Often, an entry point to digital payments and commerce
In contrast, Facebook is essentially absent in China due to regulation and strong domestic competitors. For global brands, this means:
You cannot treat “global Facebook strategy” as a single thing
Creative and messaging must adapt to local culture, language, and purchasing power
In some countries, Groups and Marketplace matter more than the Feed
Facebook Gender Statistics
5. About 18% of Facebook users worldwide are men aged 25-34, and 13% are women in that age group. (Statista, 2024: Distribution of...)
This confirms what most advertisers already feel: the 25–34 segment is still Facebook’s backbone. Other age-demographic studies show that:
25–34 is the single largest age group on Facebook globally
18–24 still represents a meaningful slice, but is more likely to split attention with TikTok, Snapchat and Instagram
Users 35+ are increasingly active, often using Facebook for local news, family updates, and community groups
For marketers, Facebook is less of a “teen platform” now and more of a working-age plus family audience platform. That’s ideal for:
Home services
Finance and insurance
Parenting, education, healthcare
Property, automotive, high-ticket decisions
Facebook Annual Turnover & Revenue Statistics
6. The platform's revenue has steadily increased, reaching about $134.9 billion in 2023. (Statista, 2009-2023: Annual revenue...)
Facebook's finances are impressive, thanks to its ability to make money from ads. In Q4 2023 the global average revenue per user (ARPU) was $13.12 a big jump from earlier quarters. The highest ARPU is in the United States and Canada at $68.44 in Q4 2023, much higher than in other areas. (Statista, 2023: Facebook average...)
Meta's financial performance has been strong recently, showing big increases in revenue and net income. In 2023, Meta's net income was $39.1 billion, up from $23.2 billion in 2022 (Statista, 2008-2023: Annual net...). The company's total revenue for 2023 was $134.9 billion, compared to $116.6 billion in 2022. (Statista, 2007-2023: Annual revenue...)
Meta Ecosystem Statistics
7. By the end of 2023, Meta Family had 3.98 billion active users each month. (Statista, 2023: Cumulative number...)
Meta’s “Family of Apps” — Facebook, Instagram, WhatsApp, Messenger and now Threads — together reach well over three billion people every month.
In practice, that means:
Your “Facebook campaign” is rarely just Facebook anymore
Most high-performing ad accounts rely on cross-placement delivery (Facebook Feed + Stories + Instagram + Reels + Audience Network)
The real unit of planning is “Meta audience”, not just “Facebook page fans”
Facebook remains the main revenue driver, but the ecosystem effect is what keeps CPMs viable and targeting strong.
Facebook Content Statistics
8. Recent UK data shows that 79.37% of Facebook page posts are photos, while 17.74% are videos. (Statista, 2022: Share of Facebook...)
Photos still make up the majority of public page posts — they’re quick to produce, easy to schedule, and familiar for page admins.
But the algorithm has shifted:
Photo posts are now the baseline
Short-form video (especially Reels) is getting more distribution love
Link posts often underperform unless they tap into strong relevance + sharing
For brands, the stat isn’t just “79% are photos” — it’s “most brands still default to photos, meaning video is still an underused differentiator on Facebook”.
Facebook Post Statistics
9. In the U.S., 96.5% of news feed views in Q1 2024 were on user-generated posts without links. (Statista, 2024: Distribution of...)
Friends' posts accounted for 30.1% of news feed content views, while 26.7% came from unconnected sources (Statista, 2024: Distribution of...). This indicates a shift towards more organic, personal content on the platform — and away from purely link-driven news and brand posts.
Two important implications:
Facebook wants to keep people in-app, interacting with native content, not bouncing out to websites.
If you’re posting only link posts (“New blog is live, click here”), you’re fighting the tide. Mix in:
Native video summaries of your articles
Image carousels that teach something without a click
Posts that ask for experiences/opinions and only later invite people to read more
Facebook Video Statistics
10. In 2023, U.S. users spent an average of 30.9 minutes a day on Facebook, 48.7 minutes on YouTube, and 53.8 minutes on TikTok. (Statista, 2023: Average time...)
Facebook does not win on sheer time spent compared to YouTube or TikTok, but remember:
Facebook’s usage is spread across feeds, groups, Marketplace, pages, and Messenger
Video is a growing share of that 30.9 minutes, especially Reels and short clips
Facebook’s algorithm increasingly recommends video content from creators you don’t follow — similar to TikTok’s “For You”
So, while Facebook may not be the default video platform, it’s still a valuable video distribution layer for brands, especially if you already have a Page and an audience.
Facebook Advertising Statistics
11. In 2022, Facebook made 113 billion USD from ads, mostly on mobile. (Statista, 2017-2027: Advertising...)
Facebook's advertising network is top-notch, with 94% of marketers using it for digital ads in Q3 2019. As more businesses focus on mobile strategies, Facebook's importance in advertising keeps growing. (Statista, 2019: Share of...)
Even with competition from TikTok, Facebook's ad revenue keeps increasing, thanks to its strong targeting features and large, active audience. Brands can target users by interests, location, demographics, and behaviours. Facebook also offers advanced tools for creating personalised ads that meet specific customer needs.
Facebook Public Opinion
12. In the United States, 20% of internet users view Facebook very favourably, but an equal 20% hold an unfavourable opinion. (Statista, 2022: Share of...)
Despite its size, Facebook is no longer the “cool” platform. It’s a utility:
Helpful, familiar, sometimes annoying
Trusted enough to log into things with a single tap
Criticised heavily for privacy and content-moderation issues
For marketers, this means your job is not to make Facebook look good. Your job is to:
Respect privacy and user time
Avoid spammy tactics that reinforce negative sentiment
Provide real value in the feed: answers, deals, entertainment, support
Mark Zuckerberg’s Popularity
13. By Q4 2022, 94% of Millennials in the US knew who Mark Zuckerberg was, and 39% had a favourable opinion of the Meta CEO. (Statista, 2022: Popularity of...)
Zuckerberg’s personal brand has a mixed impact on Meta:
High awareness, especially among Gen Z and Millennials
Divided opinions due to data-privacy scandals, misinformation, and the metaverse pivot
Most users don’t think about Zuckerberg daily, but political debates, hearings, and press cycles can influence trust in the platform — which in turn affects ad scrutiny and regulation.
Facebook Future Outlook
14. In the US, 40% of social media users aged 18 to 24 would subscribe, compared to only 5% of users aged 55 to 64. (Statista, 2023: Likelihood of...)
Facebook is exploring subscription options and ad-free tiers, partly to:
Diversify revenue beyond ads
Appeal to younger, privacy-conscious users
Respond to regulatory pressure and app-tracking changes
At the same time, the platform is doubling down on:
AI-driven content ranking and recommendations
Short-form video (Reels) to compete with TikTok
Deeper integration across Meta’s family (e.g. cross-app messaging and ads)
In simple terms: Facebook as a product looks less like “one app” and more like a node in Meta’s wider attention and advertising ecosystem.
What Facebook Stats Really Mean for Marketers
Facebook’s numbers are massive — 3 billion users, billions in ad revenue, and still growing. But what do these stats actually mean for businesses?
1. Facebook Still Has the Largest Reach — but You Need to Be Smarter
While newer platforms like TikTok dominate headlines, Facebook still holds the crown when it comes to total audience size and global presence, especially outside the US.
The catch? Engagement is harder to earn than it was a few years ago.
💡Takeaway: If you’re using Facebook in 2025, focus on community-based content (polls, behind-the-scenes posts, comment-driven discussions) — that’s what performs best with its algorithm now.
2. Facebook Ads Still Deliver — If You Leverage Personalisation
Facebook’s targeting capabilities are more advanced than ever — interest-based, location, behavioural, lookalike audiences, and now AI-powered Advantage+ Campaigns. But most marketers still underutilise them.
💡Takeaway: Segment your audiences more carefully, use dynamic ads, and test AI-assisted ad placements — especially if your product solves a real problem.
3. Don’t Ditch Organic Just Yet
Although Facebook’s organic reach is low compared to Instagram or TikTok, it still works — especially in groups and comments sections. Facebook’s newer “Content Discovery” features are also pushing non-friend content more often.
💡Takeaway: Post consistently, reply to every comment, and consider using Facebook Groups to build deeper loyalty.
Facebook Facts You Might Not Know
Over 200 million businesses use Facebook tools. That includes everything from Pages and Shops to Messenger and Ads Manager.
The average Facebook user clicks on 12 ads per month. That’s more than on any other social platform.
Facebook Groups have over 1.8 billion monthly users. Community-building is quietly Facebook’s biggest growth area.
Marketplace is more popular than you think. In many countries, Facebook Marketplace has become a go-to alternative to eBay, with millions of listings posted daily.
Facebook events still drive real-world action. From local gigs to product launches, events continue to be a powerful (and often underused) tool for building momentum and gathering sign-ups.
AI-generated content moderation handles over 90% of reported content. Facebook’s moderation systems are increasingly automated — a mix of smart filters and machine learning designed to detect harmful or misleading posts before humans even see them.
Facebook Statistics in 2025: Our Insights on Trends That Matter
We work with businesses across ecommerce, education, and services — here’s what we see on the ground:
Local and niche targeting beats broad. Local language, local jokes, and geo-specific offers outperform generic “global” messaging almost every time.
Short, low-production video wins. Reels-style clips with simple captions often beat polished brand videos on both reach and cost per result.
Messenger is underrated. Lead-gen flows, quote requests, appointment reminders and follow-ups in Messenger often see email-beating open rates and faster replies.
Retargeting windows are shorter. People move quickly; building “always-on” retargeting (7/14/30 days) is more reliable than rare big bursts.
Measurement is more probabilistic. With privacy changes, you won’t get perfect data — but you can triangulate performance with blended ROAS, A/B tests, and lift studies.
Facebook has had plenty of challenges, but its user numbers and advertising power still make it central to most digital strategies. With over 3 billion users and tight integration across Meta’s apps, it’s more like infrastructure now than a “channel”.
Facebook has had some challenges, but it still impresses with its user numbers and advertising power. With over 3 billion users, it leads the social media world. For marketers, Facebook provides great chances for targeted ads due to its wide reach and advanced tools. However, as competition increases, Facebook needs to keep innovating to stay ahead.
Discover key TikTok statistics to understand why it’s outpacing traditional platforms like Facebook.
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