Shopify Statistics

Shopify has become a major player in the global e-commerce ecosystem, empowering businesses of all sizes with cutting-edge tools and solutions. Here's a closer look at Shopify’s performance, market impact, and growth, backed by key statistics and trends.

shopify statistics
shopify statistics

Shopify Revenue Growth Statistics

shopify statistics - revenue 2015-2023

Shopify’s revenue streams are primarily divided into two segments: subscription solutions and merchant solutions. In 2023, Shopify generated $5.223 billion from merchant solutions, a significant increase from previous years (Statista, 2015-2023: Shopify's total…). This growth reflects the company's ability to provide valuable additional services to its e-commerce clients.

Shopify E-Commerce Statistics

shopify statistics - gross payments volume 2020-2024

Shopify’s tools have attracted a variety of merchants, including major brands like Netflix, Fashion Nova, and Decathlon. This variety has boosted the platform’s sales and user activity. With an easy-to-use interface and strong features, Shopify helps businesses of all sizes improve their online presence and sales.

Shopify User Statistics

As of Q4 2024, approximately 2.4 milliononline shops were created using Shopify, more than tripling since 2019. (Statista, 2019-2024: Number of...)

shopify statistics - number of online stores 2024

The platform is particularly popular among fashion merchants, with over 520,000 apparel stores, followed by home and garden (229,000) and beauty and fitness (198,000) categories. (Statista, 2024: Number of...)

Shopify Geo Statistics

  • The United States dominates Shopify usage with about 961,000 shops, followed by the UK, Canada, and Australia. (Statista, 2024: Number of...)

shopify statistics - countries

This widespread adoption highlights Shopify's global appeal and its ability to support diverse businesses across different regions. As more entrepreneurs and companies recognise the benefits of online retail, Shopify's influence is likely to continue growing.

Shopify App Store Statistics

shopify statistics - brand value 2020-2022

These numbers demonstrate Shopify’s success in both engaging its users and expanding its influence in the SaaS market. By continually innovating and providing valuable tools for businesses, Shopify has positioned itself as a leader in e-commerce solutions, attracting a diverse range of clients and driving significant growth in the industry.

Shopify Payments Statistics

shopify statistics - most used payment processing technology

Shopify’s influence extends beyond individual businesses to shape the global e-commerce landscape, making it a significant player in seamless online transactions.

Shopify Market Position Statistics

shopify statistics - top-15 public software as a SaaS

Shopify ranks among the top SaaS companies listed on U.S. stock exchanges in 2024, further solidifying its reputation as a market leader. This positions Shopify as a strong competitor against industry giants such as Amazon and eBay. Interestingly, 30% of Amazon sellers also use Shopify, showing how it fits within the broader e-commerce ecosystem. (Statista, 2024: Number of...)

Shopify Partnerships and Acquisitions

In 2024, Shopify expanded its partnership with YouTube. Now, Shopify Plus and Advanced sellers in the U.S. can join YouTube’s affiliate program. Sellers can manage everything using the Google Merchant Center. Creators can promote brands like GoPure Beauty, BK Beauty, and HexClad. YouTube also added a Chrome extension for creators to tag products in videos and check their earnings from promotions.

Faced with competition from Amazon’s logistics, Shopify invested in fulfilment management tools. In 2022, it acquired Deliverr, a U.S. e-commerce fulfilment startup. Less than a year later, Shopify shifted focus to software. They sold their logistics branch to Flexport, a supply chain tech company with over $2 billion in funding. By exiting logistics, Shopify further cut down its workforce, following layoffs in 2022.


The numbers speak volumes about Shopify’s growing impact on the global e-commerce ecosystem. Whether it’s through its revenue growth, GMV, or dominance in payment processing, Shopify remains a cornerstone of online business success in 2024. As the platform continues to innovate, its influence is set to expand further, confirming its position as a leader in the e-commerce world.

Shopify’s success shows how important e-commerce platforms are in today’s market. If you’re interested in learning about another major player in social media and advertising, check out Facebook statistics.