How much does it cost to build a Shopify website?

Find out what can affect the cost of building your website on Shopify with some price guidance included.

Shopify is an eCommerce platform that allows you to sell your products online. Whether you're new to the game, or an established e-commerce brand, Shopify can become a great solution for you.

However, there are costs involved in building a Shopify website that most people don't know about. In this article, we'll go over how much it costs to build a Shopify website from scratch, whether you are doing it yourself or planning a grand migration of an existing store from Magento.

Estimated costs of building a Shopify website

If you want to DIY, the costs are going to be pretty low. You can find premium (or even free!) Shopify themes that are ready-to-go for around $99-$300, and then just customise them with your own images and text. If you want more features, than what comes with a ready-made theme, a particular design or just don’t want to do it yourself then this will cost more money (and time).

  • DIY – $0-$500
  • A simple build with a ready-made theme: $500 - $10k
  • Custom theme build: $10k - $30k
  • Custom theme build with integrations/ custom functionality - $30k+
  • If you're looking for something more bespoke or complex than what can be done with pre-built themes then expect higher prices.

What does affect the cost of building a Shopify website?

Let’s dive in into details and see what will be affecting the cost of your new website, whether you do it yourself or hire a Shopify agency. These are only some of the main factors that can affect the cost of building a Shopify website.

Design & development costs

The design and development of the website is one of the most significant factors affecting the cost. The more complex and customized the design is, the more time and effort will be required to create it, which will increase the cost. Here are some ways in which the design stage can affect the cost:

  • Number of custom pages and templates: the more pages and templates you need to design, the higher the cost will be. A basic Shopify website design job consists of designing a homepage, product page, product category page and generic content page. Content-heavy websites may require more pages and templates than a simple e-commerce website. For example, a “find a stockist” or “history timeline” page will require additional design work, coding, and testing, which will add to the overall cost.

  • Number of Iterations: the number of design iterations required to get the website design approved can also affect the cost. If additional design revisions are required, the design stage will take longer, and the cost will increase.

  • Design Direction: if the design team is working within existing brand guidelines, they will have more direction and clarity, making the design process more efficient and potentially reducing the cost. On the other hand, starting from scratch will require more design work and may take longer, resulting in a higher cost.

  • Unique design: The extent of customization required in the design stage can also affect the cost. A highly customized design that requires a lot of bespoke graphics, animations, photography or unique layouts will require more time and effort, increasing the cost. Website and its functionality costs Non-standard online shop functionality can significantly affect the build costs. Here are some examples:

  • Advanced search or filtering Functionality: advanced search functionality that allows customers to search for products using complex filters, such as price range, color, or size, can add to the cost of the website build. Advanced search functionality often requires additional coding, and third-party apps or plugins may need to be installed.

  • Custom Product Builders or Bundles: If you need a custom product builder that allows customers to configure their products, such as selecting colors, sizes, or materials, it can add to the cost of the website build. Whilst there are apps that provide this functionality,they do not always suit the needs of the business.

  • Subscription-Based Products: If you sell subscription-based products, such as monthly boxes, you will need additional functionality to manage subscriptions and recurring payments. That usually requires a certain level of customisation.

Content Creation and Product / Categories Set-up Costs

Creating high-quality content such as product descriptions, images, and videos will add to the costs. Usually, shop owners are asked to provide a spreadsheet with product names, descriptions, prices and so on. You can do it yourself or trust professionals with content creation. Depending on the size of the product catalogue, this process may require some time (or money). The size of your catalogue, products and product categories will also affect the build cost because every page needs at least some level of work done before launch, such as naming them and uploading images.

Integrations and API costs

Integrating with other systems such as inventory management or accounting software is another point to consider. Some integrations can be done via ready-made apps, some integrations will require custom connectors to be built. There may also be some recurring fees involved for using integrations and APIs.

It is almost impossible to provide an estimated cost figure for integrations, as each and every project will be different. Get in touch with our Shopify Development team to get an idea of what your project may cost.


If you have an existing website with customer data, product information, and other content, you'll need to migrate this data to Shopify. Depending on the complexity and structure of your data and the size of your website, data migration can sometimes add to the costs too.

Small(er) recurring costs involved in building a Shopify website

Technically the costs listed below are costs related to running a Shopify store, rather than building it. However, it is important to take those into account as well, when estimating the project costs.

  • Shopify subscription. The basic plan costs $29 per month and goes up to $299 a month. With Shopify Plus, a subscription may cost you several thousand a month,
  • Payment gateway integration costs and transaction fees are important to consider. On average they range from 0.5% to 3% per transaction. Read more about Shopify Payment Providers.
  • Domain name registration ranges from around $10 to $40 dollars a year.
  • Apps and subscriptions – they provide you with some additional functionality, however, as with everything, good things don’t come for free. App prices range on average from $10/month to $200/month, but a good app should pay for itself. • Maintenance and support – whilst generally speaking your shop should require any ongoing maintenance, you maybe willing to change things around once in a while and update/ refresh your shop fully once every 3-6 years.

It's important to keep in mind that Shopify development costs can vary greatly depending on the complexity of your project. There are many factors that affect how much it will cost to build a Shopify website, including:

The size of your store and number of products; The type of theme you choose; How many pages need to be created; Customizations like adding apps or plugins; And more!