Zap-Post
Zap-Post sends automated, hyper-personalised direct mail postcards and letters, triggered by real-time customer actions. It needed a Shopify app to allow the service to be compatible and easy to integrate with Shopify brands.
Solution
As a Shopify Plus Partner, Radiant is accredited by the Shopify platform, thanks, in part, to our knowledge and expertise when it comes to app development. Radiant developed a Shopify app that embedded Zap-Post's web app directly into the Shopify interface using an iframe. This allowed merchants to use Zap-Post's platform without leaving their Shopify admin.
Key App Features
Shopify Flow Integration
A custom Shopify Flow action trigger was created to send "Zaps" (direct mail pieces) based on specific events or customer actions. Merchants could define custom logic within Shopify Flow to trigger personalised direct mail.
Custom UI
Radiant built a user-friendly interface within the Shopify app for merchants to select and customise direct mail campaigns easily.
Flow Triggers
The app supported a variety of flow triggers, including abandoned carts, customer meeting-specific criteria, saved wishlists, price drops, customer inactivity, and mass mailing.
Dynamic Form Fields
The UI dynamically populated with the required fields based on the selected campaign, simplifying the process for merchants.
App Benefits
Seamless Integration: Shopify merchants can now easily connect their stores with Zap-Post's direct mail services without any technical expertise.
Automation: The app automates the process of sending personalised direct mail based on real-time customer behavior, saving merchants time and effort.
Increased Customer Engagement: By sending targeted direct mail at key moments, merchants can improve customer engagement and drive sales.
Hyper-Personalisation: The app's custom fields and Shopify Flow integration allow for highly personalised direct mail campaigns.
Result:
Radiant's Shopify app integration for Zap-Post provides a simple and effective solution for Shopify merchants to enjoy the power of automated, personalised direct mail. By integrating directly with Shopify's platform and workflows, the app helps merchants enhance their customer engagement strategies and drive business growth.
Need a Shopify App?
Do you need custom functionality or Shopify app development?
Our team of developers are experts on the Shopify platform and have a deep understanding of how to bring app ideas to life - whether as custom functionality built into a Shopify store, or as an app designed to be made publicly available in the Shopify app store.
Get in touch with us here at Radiant - we’d love to discuss your project!
