Viren

Viren is a newly launched luxury sportswear brand that combines sustainability, quality, and performance. We partnered with Viren to launch a striking new ecommerce presence on Shopify, and connect with its target audience of resilient, empowered women.

The Brand

Viren was created with a mission to offer high-performance activewear with minimal environmental impact. The brand's founders believed that women should not have to compromise on style, quality, or sustainability when purchasing activewear. They were committed to creating garments that were not only functional but also free from harmful chemicals like BPA and heavy metals, ensuring that their products were safe for long-term skin contact.

UX/UI Website Design
Shopify Custom Theme Development

The Project: Launching a Custom Shopify Store

To showcase its unique brand and mission, Viren needed an online store that reflected its high-end, luxury sportswear and catered to its target audience. The company opted for a custom theme on Shopify, for a website that stands out from other stores offering standard sportswear.

The custom Shopify theme focused on several key elements:

Sleek, Minimalist Design

The website’s design reflected the clean, modern aesthetic of the Viren brand, highlighting the quality and performance of the products. Viren prioritises aesthetics and function in both its garments and online presence.

User-Friendly Navigation

The custom theme makes it easy for customers to browse products, view detailed information about the materials, and understand the sustainability efforts behind the brand.

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Strong Visual Storytelling

High-quality images showcase the garments in action, emphasising their functionality, performance, and style.

Conversion Optimisation

The site was optimised for conversions, with strategically placed calls to action and a streamlined checkout process that ensured a fast and easy shopping experience.