Sillo
Designing and Developing a Premium Shopify Store For a Premium Silk Pillowcase Brand
Overview
Sillo is a self-care brand specialising in premium silk pillowcases and washbags to improve skin, hair, and sleep health. Prior to working with Radiant, Sillo operated primarily on Amazon and had a small, non-transactional Squarespace site. This left the brand without control over its storytelling, customer journey, or overall identity.
Sillo needed a modern ecommerce flagship - one that could fully express the brand, educate customers, and serve as the foundation for future growth.
Radiant delivered exactly that.
The Challenge
Before partnering with Radiant, Sillo faced several limitations:
No true DTC hub: Their Squarespace site wasn’t transactional, meaning customers couldn’t purchase directly.
Fragmented brand story: With transactions via Amazon, Sillo had little control over how its products or values were presented.
Limited content flexibility: They had lots of fantastic influencer content, educational material, and storytelling, but they weren’t showcased effectively.
No scalable ecommerce infrastructure: Integrations, tracking, and future marketing automation weren’t possible.
Sillo needed a complete digital transformation:
To migrate away from Squarespace, launch an ecommerce-ready Shopify store, and build a uniquely branded experience with custom content blocks, storytelling, and third-party integrations.
Let's Work Together To Grow Your Business
Radiant’s Solution
Radiant designed and developed a hybrid Accelerator Build, combining the speed of our streamlined process with extensive custom development for a more immersive, branded, and conversion-driven website.
Site Build and Migration: We built a completely new transactional Shopify store and migrated the brand, creating and optimising the products for the Shopify platform.
Custom Landing Page Design: We developed a fully bespoke landing page experience, featuring custom blocks, animations, and interactive elements - designed to feel premium, modern, and aligned with Sillo’s self-care mission.
High-Impact Visual Storytelling: An information-led, visually immersive content structure educates customers while driving conversions. The ‘Our Story’ section humanises the brand and anchors it in purpose-led storytelling.
Education and Engagement: using interactive education, explainers, video testimonials and direct shopping links, we made it easy for visitors to learn about the product benefits, feel reassured of the value by real customers, and buy quickly.
A Foundation For Long-Term Growth
The Result
Radiant didn’t just migrate Sillo to Shopify - we redesigned the way the brand shows up in the world.
Sillo now has the digital foundation to grow beyond marketplace dependence and connect directly with customers at every stage of their self-care journey.
From interactive storytelling to custom landing blocks and robust app integrations, the new Shopify site empowers Sillo to own their narrative, elevate their brand, and convert customers through a smooth, premium, and emotionally engaging experience.
Ready to Grow Your Ecommerce Brand?
If your brand is looking for a strategic ecommerce partner that combines design, development, and data-led strategy, let’s talk. From Shopify build projects to long-term ongoing success, at Radiant we help brands grow smarter, not just bigger.
Get in touch to find out how we can help you take control of your brand and support your next phase of growth.
