KAYALI
Bringing the Art of Fragrance to Life on an Award-Winning Shopify Plus Store
The Challenge
For Middle-Eastern brand KAYALI, fragrance is an experience: deeply personal, emotional, and sensory. But recreating that magic online posed a unique challenge. How do you help customers choose a perfume they can’t smell through a screen?
KAYALI was part of one of the world’s fastest growing beauty brands, Huda Beauty, based in Dubai, but after establishing itself as a globally renowned Middle Eastern brand, it became an independent company.
For its new ecommerce presence in the UK, US and UAE, KAYALI needed more than a transactional store. It needed a digital experience that captured the essence of the brand, inspired discovery, and guided customers toward finding their perfect scent.
Why KAYALI Chose Radiant
KAYALI partnered with Radiant for our deep understanding of how people shop online and how to translate sensory retail experiences into digital journeys. Radiant’s expertise in creating engaging, educational, and conversion-focused Shopify Plus experiences, plus extensive experience in the Middle Eastern markets made us the perfect partner to create their Shopify stores.
Our Approach
Radiant worked closely with the KAYALI team to design a bespoke Shopify Plus store that blends storytelling, interactivity, and performance. Every touchpoint was crafted to make the customer’s exploration as intuitive and immersive as smelling the scents in person.
Key Features
✅ Fragrance Finder Quiz: Built entirely from the ground up, without relying on third-party apps, this custom quiz helps users discover the perfect scent match based on their personality, preferences, and occasion.
✅ Smart Navigation: A thoughtfully designed ‘Shop By’ and filtering system mirrors how customers shop in-store - by scent type, size, price, gender, occasion, or season - helping them find exactly what they’re looking for.
Let's Work Together To Grow Your Business
✅ Storytelling Product Pages: Each product page combines rich imagery, brand storytelling, and educational content, giving customers a complete scent profile. Bundling functionality supports layering recommendations and cross-selling opportunities inspired by KAYALI’s own expert advice.
✅ Optimised Side Cart: Designed to enhance the purchase journey, the side cart encourages discovery and supports a higher average order value (AOV) through subtle upsell techniques.
A Foundation For Long-Term Growth
The Result
The brand enjoyed a spectacular launch day, with its total investment in the website project being recouped in less than one hour of going live!
The result is a transformative ecommerce experience that captures KAYALI's luxury aesthetic while simplifying and personalising the fragrance-buying journey.
With a platform that inspires confidence, connection, and conversion, KAYALI’s new Shopify Plus store is a foundation for international growth and brand storytelling.
The site has been awarded Best UX and Best UI and received Special Kudos from the CSS Design Awards, and was a nominee in the prestigious 'awwwards'.
Ready to Grow Your Ecommerce Brand?
Post-launch, Radiant continues to partner with KAYALI for ongoing website optimisation - refining performance, testing new experiences, and ensuring the site evolves alongside customer expectations and the brand’s ambitions.
If your brand is looking for a strategic ecommerce partner that combines design, development, and data-led strategy, let’s talk. From Shopify build projects to long-term ongoing success, at Radiant we help brands grow smarter, not just bigger.
Get in touch to find out how we can support your next phase of growth.
