34 St John
Crafting timeless spaces, 34 St John turned their passion for business heritage into a booming direct-to-consumer storefront.
Conversion Rate Increase
'Add to Cart' Increase
Increase in Conversion Rate from Checkout
What we provided
For 34 St John, we sought to transform a six-generation, family-run, B2B business into a direct-to-consumer force — requiring our agency's expertise in bespoke website development, which played a pivotal role in crafting a space where luxury meets functionality. The site now seamlessly integrates a large product catalogue with numerous colour variants, ensuring a user-friendly experience that prioritises in-depth filtering and easy navigation. User exploration is at the core of the website's new additions, from informative content on the website's blog to personalised recommendations to guide users to complementary items.
- Bespoke Website Design & UX
- Bespoke Development for Shopify
- Ongoing Success Services
- Shopify Expertise & Tech Stack Support
When expanding into B2B retail, they identified a need for custom payment terms - something that many ‘off the shelf’ models were unable to provide. Their previous B2B solution meant they would have to manage wholesale prices through discount codes.
We recommended B2B platform SparkLayer which fixed this problem. In addition, their Sales Agent feature enables team members to order on behalf of their customers, speeding up the process. Customers have full visibility of pricing, as well as volumetric pricing tiers and pack sizes. They are also able to manage their own accounts: from tracking orders to quick-click repeat purchases.
They were also able to add customised widgets onsite, focused on their pricing structure and product pages. Sparklayer let their B2B shopping experience reflect the intuitiveness of their DTC site, with easy ‘add to basket’ options and 24/7 self-service ordering for showrooms.
End Result: Crafting an online legacy, 34 St John's website resonates with the trust of a six-generation family business while exuding indulgence, inviting D2C and B2B users into a world of seamless bespoke bathrooms.
Partners we worked with
SparkLayer
Learn MoreSparkLayer transforms your existing website into a fully featured B2B solution. Say goodbye to complicated and manual processes and hello to a hassle-free setup and tools that help you automate and grow your B2B business.
Yotpo
Learn MoreYotpo helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, and Steve Madden to collect reviews, ratings, photos, and videos and turn customer content into sales.
Klaviyo
Learn MoreKlaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships.
Swym Wishlist
Learn MoreWishlist Plus enables your customers to bookmark their favourite products and pick up where they left off when they return, allowing you to power highly effective personalized email and ad campaigns.
