Shopify Apps
Okendo
Okendo allows SKIMS to collect and display customer reviews, ratings, and user-generated content like photos and videos. This kind of social proof not only builds trust but also helps new shoppers make informed purchasing decisions. Seeing real customers enjoying the products makes the shopping experience more authentic.
Rise.ai
SKIMS' loyalty and rewards programme is powered by Rise.ai. The app enables customers to earn store credit, refer friends, and redeem rewards, keeping them engaged and encouraging repeat purchases. For a brand like SKIMS, which thrives on customer loyalty, this tool is essential.
Back in Stock
This app notifies customers via email or SMS when an item that was previously sold out is back in stock. Given the high demand for SKIMS' limited releases, this tool helps minimise lost sales by re-engaging customers who may have missed out earlier.
Narvar Return and Exchange
The Narvar app helps SKIMS streamline its returns and exchanges process, providing customers with a smooth and transparent post-purchase experience. Narvar allows shoppers to initiate returns or exchanges online, track their return shipments, and receive updates throughout the process. By simplifying returns, Narvar helps SKIMS maintain high levels of customer satisfaction, encouraging repeat purchases.
Marketing and Messaging Shopify Apps
Klaviyo
Klaviyo is a go-to tool for SKIMS' email and SMS marketing automation. By leveraging customer data, SKIMS can personalise communications and launch targeted campaigns, improving customer engagement and retention. Whether it’s a product drop or a reminder to complete a purchase, Klaviyo ensures every message is relevant.
Klarna On-Site Messaging
The Klarna On-Site Messaging app allows SKIMS to offer flexible payment options directly on its product and checkout pages. On-site messaging informs customers of these payment options, helping to increase conversions and reduce cart abandonment.
Attentive: SMS + MMS Marketing
Skims leverages Attentive for its SMS and MMS marketing campaigns. This app allows the brand to send personalised and timely messages directly to customers' phones, keeping them informed about new product drops, promotions, and restock alerts. Attentive’s segmentation and automation features help SKIMS tailor messages to specific customer behaviours, improving engagement and conversion rates through effective mobile marketing.
Payment Solutions
Klarna
Klarna offers SKIMS customers the flexibility to buy now and pay later. This option, which allows payments to be split over time, is a great way to increase conversions, especially for more expensive items.
PayPal
SKIMS allows customers to pay for their purchases via PayPal. Paypal a widely trusted payment gateway that allows customers to pay securely without having to enter their card details directly on the website. It simplifies the checkout process, which is key for reducing cart abandonment.
Clearpay (Afterpay)
SKIMS also offers Clearpay (also known as Afterpay), a popular buy-now-pay-later service. This option allows customers to split their purchases into four interest-free instalments, payable every two weeks - similar to Klarna.
Analytics, Tracking & Other Tools
Although the following tools may not be integrated via Shopify, these are useful tools that SKIMS uses to optimise their website.
Elevar
Elevar assists SKIMS with advanced data tracking and customer journey attribution. By providing detailed insights into how customers interact with the site, Elevar enables SKIMS to fine-tune its marketing efforts and optimise conversion rates.
Dynamic Yield
SKIMS also utilises Dynamic Yield, a leading personalisation platform that helps optimise customer experiences by delivering tailored content and product recommendations. Through Dynamic Yield, SKIMS can adjust its website content dynamically based on visitor behaviour, preferences, and other data points. This allows the brand to create a highly customised shopping journey, displaying personalised recommendations, offers, and product collections like "Best Sellers" or "Recently Viewed" items.
Zendesk
SKIMS uses Zendesk for customer service management, enabling support agents to interact with customers across multiple channels such as email, chat, and social media. This multichannel approach ensures that customers have a smooth experience no matter how they choose to reach out.
Criteo
SKIMS integrates Criteo, a powerful advertising platform, to drive retargeting and personalised ad campaigns. Criteo helps SKIMS reach customers who have previously visited the site by displaying tailored ads across various platforms, including social media and the web.
SKIMS’ success is not just about stylish designs and inclusive sizing—it’s also driven by a carefully selected suite of Shopify apps and other tools. From data-driven marketing with Klaviyo and Elevar to loyalty programs with Rise.ai, these tools allow SKIMS to deliver an excellent shopping experience for their customers.
