Shopify Scams

Shopify is an excellent platform for merchants to sell their products and reach a multitude of customers. However, as your business grows and increases its reach, you may become the target of a scam. Shopify, being a popular e-commerce platform, is not immune to these deceptive practices.

In this article, we will explore the most common Shopify scams and how you can protect your business from falling victim to these deceptive practices.

shopify scams

Key Takeaways

  • Shopify itself is legitimate, but scammers use Shopify to target both buyers and sellers.

  • Buyers face fake stores, non-delivery, brand impersonation, and too-good-to-be-true discounts.

  • Sellers face phishing, fake experts, high-risk orders, stolen card transactions, chargeback abuse, and fake returns.

  • Fraud prevention comes down to verification, 2FA, fraud filters, secure workflows, and scepticism toward unsolicited contacts.

  • If something feels off — new domain, unrealistic discount, Shopify “support” from a Gmail address — assume a scam and verify before acting.

Scams Targeting Shopify Buyers

These scams affect customers shopping on Shopify-hosted stores. The risk is not Shopify itself — it’s that scammers can set up illegitimate storefronts quickly.

Fake or Non-Delivery Stores

This is the most common Shopify scam reported by buyers:

  • A Shopify store advertises trending items at a discount

  • You place an order

  • You either get no tracking or a fake tracking number that marks as “delivered” elsewhere

  • The store disables email, deletes the site, or stops responding

Patterns include:

  • Brand-new domain created days or weeks ago

  • Minimal or generic product descriptions

  • Fake “About Us” pages (sometimes with leftover placeholder text)

  • Heavy discounts that override buyer skepticism

Shopify allows reporting of scam stores, but most refunds come through your bank via chargeback, not Shopify.

Impersonation of Real Brands

Some scammers clone real Shopify stores:

  • Copying logos and branding

  • Using nearly identical domain names

  • Using stolen product images

  • Creating fake customer service emails

Victims often don’t realise they weren’t on the real site.

Always double-check the URL and search the brand name + “official website”.

“Too Good to Be True” Deals

During high-shopping seasons (Black Friday, Christmas), scam stores run extremely deep discounts (60–80% off). These stores rely on:

  • Urgency

  • Countdown timers

  • Social proof widgets (fake)

If the price feels unrealistically low for the category, assume a scam.

Fake Refunds & Customer Service Runarounds

Some scammers try to push buyers past the refund window by:

  • Sending fake refund confirmations

  • Promising that shipping “is delayed but coming”

  • Providing false tracking updates

  • Replying just enough to keep you waiting

If a store delays more than ~10 days with no proof, escalate to your bank.

Buyer Red Flags: How to Tell If a Shopify Store Is a Scam

Look for:

  • Domain created recently (WHOIS check)

  • No physical address or legitimate contact info

  • No real social media profiles

  • Only irreversible payment methods (crypto, wire transfers)

  • Poor grammar, low-resolution images

  • No independent reviews anywhere

If you see multiple red flags, leave immediately.

shopify scams

Scams Targeting Shopify Sellers

Shopify merchants face a completely different set of scams. Here is your original content, now enhanced with more depth and real-world examples.

Fake Payment Processing

One prevalent scam involves fake payment processing. Scammers may attempt to exploit vulnerabilities in the payment processing system, making it essential for merchants to stay vigilant. Fraudulent transactions can occur when scammers use stolen credit card information to make purchases on Shopify stores. To protect your business, implement strict security measures such as two-factor authentication and regularly monitor your payment transactions for any suspicious activity.

Scammers may attempt to:

  • Use stolen credit cards

  • Exploit checkout vulnerabilities

  • Request off-platform payments

  • Send fake PayPal “payment received” emails

Protect yourself by:

  • Enabling 2FA

  • Monitoring transactions daily

  • Verifying suspicious orders manually

  • Only trusting payment confirmations visible inside Shopify or the payment provider dashboard

Chargeback Fraud

Chargeback fraud occurs when a customer makes a purchase, receives the product or service, and then disputes the charge with their credit card company, claiming the transaction was unauthorised or fraudulent. Merchants can protect themselves by keeping detailed records of transactions, obtaining proof of delivery, and communicating effectively with customers to resolve issues promptly. Implementing a clear refund policy and providing excellent customer service can also help reduce the risk of chargeback fraud.

Chargeback fraud (also called “friendly fraud”) occurs when customers:

  • Receive the product

  • Then dispute the charge with their bank

  • Claim they “never ordered” or “never received” the item

Shopify merchants should:

  • Keep delivery proof

  • Record serial numbers

  • Use signature confirmation for high-value orders

  • Respond to disputes with clear evidence

  • Watch for double-refund scams (refund + chargeback)

Dropshipping Scams

As dropshipping gains popularity, scammers may exploit this business model to deceive both merchants and customers. Some fraudulent suppliers may misrepresent products, deliver substandard goods, or disappear after receiving payment. To avoid dropshipping scams, thoroughly vet suppliers, read reviews, and consider ordering samples before committing to a partnership. Building a reliable network of suppliers is crucial to the success of any e-commerce business.

Risks include:

  • Fake suppliers

  • Low-quality goods that trigger returns

  • Suppliers disappearing after receiving payment

To avoid this:

  • Vet suppliers thoroughly

  • Use established platforms or trusted partners

  • Order samples before going live

  • Track fulfilment performance regularly

Phishing Attacks

Phishing attacks involve scammers impersonating legitimate entities to trick merchants into providing sensitive information such as login credentials or financial details. These scams often come in the form of deceptive emails or websites that appear to be from Shopify. Merchants should be cautious of unsolicited emails, verify the authenticity of communication, and report any suspicious activity to Shopify support.

Typical scam email copy:

“Your store has been flagged for policy violations. Immediate action required.”

Red flags:

  • Sent from Gmail, Outlook, or unofficial domains

  • Urgency language (“your store will be suspended in 24 hours”)

  • Links to fake Shopify login pages

  • Requests for your password, recovery email, or API keys

Protection steps:

  • Shopify will never email from a non-@shopify.com address

  • Never click links if unsure — log into Shopify directly

  • Forward phishing attempts to safety@shopify.com

  • Use 2FA for all staff accounts

Fake Apps and Themes

Shopify's extensive App Store and theme marketplace are both valuable resources for merchants seeking to enhance their store's functionality and appearance. However, scammers may create fake apps or themes to gain unauthorized access to sensitive information or compromise store security. To avoid falling victim to this scam, only download apps and themes from the official Shopify marketplace, read reviews, and thoroughly research the developers.

Scammers distribute apps and themes:

  • Outside Shopify’s official marketplace

  • Embedded with malicious code

  • Designed to steal customer data or admin access

Avoid this by:

  • Installing only verified apps

  • Checking developer reputation

  • Removing apps you no longer use

  • Auditing theme code if you ever gave access to an unknown “developer”

Account Takeover Attacks

In an account takeover scam, fraudsters gain unauthorised access to a customer's Shopify account by exploiting weak passwords, phishing, or other methods. Once in control, scammers may change account details, make fraudulent purchases, or access sensitive information. Merchants can mitigate this risk by encouraging customers to use strong, unique passwords and implementing multi-factor authentication.

Fraudsters gain access through:

  • Password reuse

  • Phishing

  • Staff phishing

  • Compromised email accounts

Once inside, they may:

  • Change payout methods

  • Change account email

  • Add fraudulent apps

  • Export customer data

Mitigate by:

  • Strong unique passwords

  • 2FA mandatory for all team members

  • Monitoring login history inside Shopify

SEO Spam

Some scammers target Shopify stores with SEO spam, injecting malicious code into the website to manipulate search engine rankings. This can lead to a negative impact on the store's visibility and reputation. Regularly monitor your website for any unusual changes, keep your platform and plugins updated, and use security tools to scan for potential vulnerabilities.

Common attack:

  • Injecting Japanese keyword spam (“Japanese SEO hack”)

  • Hidden backlinks

  • Fake pages for gambling/pharma keywords

How to prevent:

  • Use file integrity monitoring

  • Keep theme backups

  • Regularly review Online Store → Themes → Edit Code for unexpected changes

Refund Fraud

Refund fraud involves customers exploiting a store's return policy to obtain refunds without returning the purchased items. Scammers may claim they never received the product or received a defective item, leading to chargebacks or unwarranted refunds. Merchants should have a clear and well-communicated return policy, track return requests, and investigate suspicious refund claims thoroughly.

Scams include:

  • Fake “item not received” claims

  • Returning the wrong product (“switch fraud”)

  • Returning empty boxes

  • Coordinated refund abuse across multiple stores

Mitigation:

  • Photograph outgoing high-value items

  • Inspect all returns carefully

  • Require serial numbers or tamper-proof tags

  • Deny refunds if returned items don’t match SKU

Ransomware Attacks

Ransomware is a type of malicious software that encrypts a store's data, rendering it inaccessible until a ransom is paid. Merchants should regularly back up their store data, keep their software updated, and educate staff about the risks of phishing emails, which are often the entry point for ransomware attacks.

Although Shopify itself is cloud-hosted and secure, your local systems (laptops, servers, etc.) may be compromised.

Prevent ransomware by:

  • Using antivirus and device encryption

  • Backing up theme files and assets

  • Training staff on phishing links

  • Avoiding installer files from unknown sources

Shipping Fraud

Scammers may exploit the shipping process by providing fake shipping addresses, leading to undeliverable packages or fraudulent chargebacks. Merchants should verify shipping addresses, use reliable shipping carriers, and communicate proactively with customers about their orders to prevent shipping-related scams.

Fraudsters may:

  • Provide fake addresses

  • Request last-minute address changes

  • Claim non-delivery to force refunds

  • Hijack deliveries

Protect yourself:

  • Verify mismatched billing and shipping addresses

  • Use signature confirmation

  • Photograph parcels at drop-off or pickup

  • Use address-validation apps

Why Understanding Shopify Scams Matters

As ecommerce continues to grow, Shopify scams evolve just as quickly. Fraudsters rely on speed, automation, and the fact that most people are not trained to spot early warning signs.

Whether you're a buyer or a merchant:

  • Awareness is your best defence.

  • Verification is your second.

  • Reporting scams helps protect the ecosystem for everyone.

The scams are getting more sophisticated — but so are the tools for fighting them. By staying vigilant and informed, you can operate confidently on Shopify and avoid the pitfalls that catch so many others off guard.