Winter Ecommerce Holiday Calendar
January: A Fit & Fresh Start for Ecommerce
January marks a prime opportunity for online shoppers and sellers alike. Post-holiday sales attract savvy shoppers eager to spend their Christmas money and redeem gift cards. Take advantage of this by introducing your brand to new customers. Additionally, align your marketing with popular New Year's resolutions like Veganuary, Dry January and fitness related resolutions to cater to a health-conscious audience.
January 2025 Key Dates:
1st January – New Year’s Day
Target audience: Everyone celebrating the New Year.
Products to promote: Party supplies, planners, fitness gear, wellness products.
Marketing ideas: Offer discounts on "New Year, New You" products, create a "New Year's resolution" campaign, or host a giveaway to kick off the year.
1st – 31st January – Ginuary
Target audience: Gin lovers and cocktail enthusiasts.
Products to promote: Gin, mixers, cocktail kits.
Marketing ideas: Run a “Gin of the Week” promotion, share gin cocktail recipes on social media, or partner with local distilleries for exclusive deals.
1st - 31st January – Walk Your Dog Month
Target audience: Pet owners, especially dog lovers.
Products to promote: Dog leashes, winter dog coats, pet-friendly treats.
Marketing ideas: Organize a local dog-walking event, share tips for winter dog care on your blog, or offer discounts on pet accessories.
1st – 31st January – Veganuary
Target audience: Vegans, vegetarians, and those curious about plant-based diets.
Products to promote: Vegan food products, cookbooks, plant-based supplements.
Marketing ideas: Share a 30-day vegan challenge, offer discounts on vegan products, or post recipe ideas and testimonials from participants.
1st – 31st January – Dry January
Target audience: Individuals cutting out alcohol for the month.
Products to promote: Non-alcoholic beverages, health-focused snacks, fitness plans.
Marketing ideas: Collaborate with non-alcoholic beverage brands, share tips for staying alcohol-free, or offer drink recipe alternatives.
6th January – National Shortbread Day
Target audience: Baking enthusiasts and dessert lovers.
Products to promote: Shortbread, baking kits, premium ingredients.
Marketing ideas: Share shortbread recipes, offer discounts on cookie-related products, or host a baking contest online.
19th January – World Religion Day
Target audience: Individuals interested in cultural awareness and religious diversity.
Products to promote: Books on world religions, cultural artifacts, educational workshops.
Marketing ideas: Post educational content about different religions, organize a cultural discussion or event, or partner with community groups.
20th January – Martin Luther King Day
Target audience: U.S. audience, particularly those interested in social justice and history.
Products to promote: Books on civil rights, educational materials, event merchandise.
Marketing ideas: Share inspirational quotes and stories, organize a volunteer event, or donate a percentage of sales to a relevant cause.
20th January – Blue Monday
Target audience: Individuals battling post-holiday blues.
Products to promote: Wellness items, self-care kits, uplifting products.
Marketing ideas: Promote “Feel Good” bundles, share self-care tips, or run a social media campaign focused on positivity.
21st January – National Hug Day
Target audience: Families, couples, and friends.
Products to promote: Cozy blankets, personalized gifts, greeting cards.
Marketing ideas: Encourage users to share photos of hugs with a branded hashtag, run a “Spread the Love” sale, or donate proceeds to a mental health charity.
25th January – Burns Night
Target audience: Scottish audience and fans of Robert Burns.
Products to promote: Whisky, traditional Scottish foods, tartan-themed items.
Marketing ideas: Host a Burns Night event, share Scottish recipes, or offer discounts on relevant products.
26th January – Australia Day
Target audience: Australians or those celebrating Australian culture.
Products to promote: BBQ tools, Australian-themed merchandise, outdoor gear.
Marketing ideas: Share Aussie recipes, run contests for themed decorations, or partner with local businesses for promotions.
27th January – Chocolate Cake Day
Target audience: Dessert lovers and bakers.
Products to promote: Chocolate cakes, baking tools, premium chocolate.
Marketing ideas: Offer discounts on cakes, share chocolate cake recipes, or run a “Best Chocolate Cake” photo contest.
February: Love is in the Air for Shoppers
As New Year's resolutions wane, February brings opportunities for dreamers, lovers, and those with a sweet tooth. Capitalize on events like Valentine's Day and Chinese New Year to set your creativity free. Leverage promotions on top sellers to stimulate sales and engage your audience.
February 2025 Key Dates:
2nd February – Yorkshire Pudding Day
Target audience: Food enthusiasts and families in the UK.
Products to promote: Cooking utensils, baking kits, pre-made Yorkshire puddings, or ingredients.
Marketing ideas: Share fun Yorkshire pudding recipes, host a social media challenge for the best Yorkshire pudding creation, offer combo deals on baking products.
4th February – World Cancer Day
Target audience: General public, cancer survivors, and healthcare supporters.
Products to promote: Charitable donation products (bracelets, pins, t-shirts), health products, or wellness services.
Marketing ideas: Donate a portion of proceeds to cancer research, share survivor stories, raise awareness with informational content, organize a fundraiser.
5th February – World Nutella Day
Target audience: Foodies, dessert lovers, and families.
Products to promote: Nutella jars, spreads, baking kits, or pastry products.
Marketing ideas: Share Nutella recipes, offer Nutella-themed discounts, hold a social media contest for the best Nutella dessert, create limited-edition Nutella gift packs.
9th February – National Pizza Day
Target audience: Pizza lovers, foodies, and families.
Products to promote: Pizza kits, delivery services, pizza ovens, or toppings.
Marketing ideas: Partner with local pizzerias for promotions, offer exclusive pizza deals, share pizza-making tutorials, host a survey for customers’ favorite pizza toppings.
9th February – Superbowl (American Football)
Target audience: Sports fans and families.
Products to promote: Snack foods, beverages, sports gear, or party supplies.
Marketing ideas: Launch party packs for game day, offer discounts on large snack bundles, run a contest for guessing the winning team, create themed ads for the event.
12th February – Chinese New Year (Year of the Snake)
Target audience: Individuals celebrating Chinese culture and traditions.
Products to promote: Festive decorations, traditional foods, red envelopes, or zodiac-themed gifts.
Marketing ideas: Share content on New Year traditions, offer bundles for festive decorations and food, highlight Year of the Snake-themed products, run a giveaway for lucky customers.
14th February – Valentine’s Day
Target audience: Couples, singles, and gift-givers.
Products to promote: Flowers, chocolates, jewelry, romantic getaway packages, or personalized gifts.
Marketing ideas: Run ‘buy one, get one free’ deals, promote last-minute gift options, share romantic gift guides, offer discounts on couple packages or experiences.
15th February – Singles Awareness Day
Target audience: Singles and self-care enthusiasts.
Products to promote: Self-care products, spa kits, books, or solo travel packages.
Marketing ideas: Promote self-love campaigns, launch discounts on self-care bundles, share empowering content for singles, highlight solo experiences or events.
17th February – Random Act of Kindness Day
Target audience: General public, community-focused individuals.
Products to promote: Cards, small gifts, or charitable donation products.
Marketing ideas: Encourage customers to share their acts of kindness on social media, offer discounts for charitable purchases, partner with a local charity, create a kindness challenge with a reward.
Spring Ecommerce Content Calendar
March: Embrace Change and Spring into Action
March signals the transition from winter to spring. Use the change in mood to celebrate International Women’s Day, Mother’s Day, and Saint Patrick’s Day. Craft email campaigns to bring loyal customers back to your store, and add a touch of green and florals to your ads. It's an excellent time to engage shoppers with your products as they prepare for warmer days.
March 2025 Key Dates:
1st March – St David’s Day
Target Audience: Welsh communities, heritage enthusiasts.
Products to Promote: Welsh cakes, daffodil-themed items, cultural merchandise.
Marketing Ideas: Highlight Welsh traditions through social media campaigns, offer discounts on Welsh-themed items, share St David’s Day recipes.
4th March – Pancake Day
Target Audience: Families, foodies, home cooks.
Products to Promote: Pancake mix, toppings like syrups and spreads, cooking utensils.
Marketing Ideas: Run a “Flip Your Pancake” challenge on social media, offer recipe inspiration, and bundle pancake-making kits for sale.
5th March – Ash Wednesday
Target Audience: Religious communities observing Lent.
Products to Promote: Meat-free foods, devotionals, candles.
Marketing Ideas: Share Lent-focused meal ideas, promote discounts on faith-related items, and run reflective social content.
6th March – World Book Day
Target Audience: Parents, teachers, children, book lovers.
Products to Promote: Children’s books, bookmarks, costumes for book characters.
Marketing Ideas: Partner with schools for book giveaways, encourage customers to share their favorite reads, and offer discounts on selected books.
8th March – International Women’s Day
Target Audience: Women, workplaces, and gender equality advocates.
Products to Promote: Empowerment-themed merchandise, flowers, self-care products.
Marketing Ideas: Host panel discussions or events celebrating women, feature inspiring women in your campaigns, and donate to women-focused charities.
14th March – Holi (Hindu Festival of Colors)
Target Audience: Hindu communities, festival-goers.
Products to Promote: Organic color powders, traditional sweets, festive decor.
Marketing Ideas: Share tips for celebrating Holi safely, create vibrant visuals for social media, and offer festive product bundles.
17th March – St Patrick’s Day
Target Audience: Irish communities, party-goers, beer enthusiasts.
Products to Promote: Green-themed items, Irish beers, festive clothing.
Marketing Ideas: Host virtual or in-person celebrations, run a “wear green” promotion, and use festive branding for the day.
20th March – Spring Starts
Target Audience: Gardeners, outdoor enthusiasts, home decorators.
Products to Promote: Gardening tools, spring decor, seasonal clothing.
Marketing Ideas: Launch a “Spring Refresh” sale, share garden preparation tips, and promote spring cleaning products.
30th March – Mother’s Day
Target Audience: Families, gift buyers in the UK.
Products to Promote: Flowers, personalized gifts, spa products.
Marketing Ideas: Offer gift guides, run promotions on Mother’s Day bundles, and share heartfelt stories about moms.
30th March – BST Starts
Target Audience: General audience adjusting to daylight savings.
Products to Promote: Clocks, smart home devices, outdoor lighting.
Marketing Ideas: Share reminders about the time change, suggest ways to make the most of longer days, and promote energy-saving products.
April: Fuel Your Marketing with Sweet Temptations
With the consumption of sweet treats at its peak, April Fool’s Day provides an ideal opportunity for exciting discounts. Leverage the Easter season by marketing your products as gifts. Engage your audience with promotions that seem too good to be true and attract attention as shoppers prepare for Easter Sunday.
April 2025 Key Dates:
1st April – April Fool’s Day
Target audience: General audience, especially younger demographics and social media users.
Products to promote: Prank items, novelty gifts, gag products.
Marketing ideas: Run a social media campaign with playful pranks, create funny product descriptions, or host a "guess the prank" contest.
10th April – Siblings Day
Target audience: Families, siblings, and gift buyers.
Products to promote: Personalized gifts, photo frames, keepsakes, greeting cards.
Marketing ideas: Share sibling-themed stories from your customers, promote "Buy One for You, One for Your Sibling" deals, or host a sibling photo contest.
11th April – National Pet Day
Target audience: Pet owners and animal lovers.
Products to promote: Pet accessories, treats, pet grooming kits.
Marketing ideas: Share happy pet stories from customers, offer discounts on pet products, or encourage followers to share pictures of their pets for a chance to win.
16th April – National Pajama Day
Target audience: Comfort enthusiasts, parents, and loungewear lovers.
Products to promote: Pajamas, robes, slippers, cozy home essentials.
Marketing ideas: Host a "Wear Your Pajamas and Share a Selfie" challenge, offer special discounts on loungewear, or run a cozy-themed giveaway.
18th April – Good Friday
Target audience: Religious communities and families observing Easter.
Products to promote: Religious items, Easter-themed decorations, family meal kits.
Marketing ideas: Share meaningful Good Friday messages, highlight Easter preparation products, or create faith-oriented content campaigns.
20th April – Easter
Target audience: Families, children, and anyone celebrating Easter.
Products to promote: Easter eggs, chocolates, baskets, decorations.
Marketing ideas: Organize an online Easter egg hunt, create themed bundles, or share fun Easter recipes featuring your products.
21st April – National Tea Day
Target audience: Tea lovers, wellness enthusiasts.
Products to promote: Tea blends, teapots, tea-making accessories.
Marketing ideas: Offer discounts on tea products, share tea recipes, or host a virtual tea-tasting event.
22nd April – Earth Day
Target audience: Eco-conscious consumers, environmentalists.
Products to promote: Sustainable, eco-friendly products.
Marketing ideas: Highlight your sustainable practices, promote "eco-bundles," or run a campaign encouraging customers to take eco-friendly actions.
23rd April – St George’s Day
Target audience: UK-based customers celebrating English heritage.
Products to promote: English-themed products, flags, gifts celebrating English culture.
Marketing ideas: Share historical insights about St George’s Day, offer discounts on themed items, or run a "Celebrate England" campaign.
23rd April – National Email Day
Target audience: Professionals, businesses, and marketers.
Products to promote: Email marketing tools, productivity software, tech gadgets.
Marketing ideas: Share email productivity tips, offer a discount on email-related tools, or run an educational blog on effective email marketing.
May: Stir Up Sales with Summer Vibes
As temperatures rise, celebrate the return of summer feelings with World Cocktail Day. Alternatively, appeal to the bakers and send shoppers to the kitchen with promotions around World Baking or National Biscuit Day. Tailor your marketing to fit the evolving preferences of your diverse customer base.
May 2025 Key Dates:
1st May - 31st May - Mental Health Awareness Month
Target Audience: Individuals, workplaces, mental health advocates.
Products to Promote: Self-care products, wellness apps, therapy services, stress-relief tools.
Marketing Ideas: Share mental health tips on social media, partner with mental health organizations, offer discounts on wellness-related products, host webinars or workshops on self-care.
4th May – Star Wars Day
Target Audience: Star Wars fans, pop culture enthusiasts.
Products to Promote: Star Wars merchandise, themed snacks, collectibles.
Marketing Ideas: Launch special Star Wars-themed promotions, create "May the 4th be with you" campaigns, run competitions for fans to win exclusive Star Wars products.
6th May – National Teacher Day
Target Audience: Teachers, students, parents.
Products to Promote: Stationery, educational tools, gift cards, teacher appreciation kits.
Marketing Ideas: Offer discounts for teachers, create thank-you cards or gift bundles, encourage users to share stories about inspiring teachers on social media.
7th May – National Tourism Day
Target Audience: Travelers, travel enthusiasts, locals exploring the UK.
Products to Promote: Travel packages, local tours, outdoor gear, luggage.
Marketing Ideas: Highlight must-visit destinations in the UK, promote local tourism businesses, offer deals on travel-related products or services.
11th May – National Eat What You Want Day
Target Audience: Food lovers, restaurants, home cooks.
Products to Promote: Gourmet food, meal kits, indulgent snacks, cooking appliances.
Marketing Ideas: Share indulgent recipe ideas, partner with local restaurants for discounts, create a “treat yourself” campaign.
13th May – World Cocktail Day
Target Audience: Adults, cocktail enthusiasts, bartenders.
Products to Promote: Cocktail-making kits, spirits, bar accessories.
Marketing Ideas: Share cocktail recipes online, host a virtual cocktail-making class, bundle barware products with discounts.
18th May – World Baking Day
Target Audience: Home bakers, baking enthusiasts, families.
Products to Promote: Baking tools, ingredients, recipe books.
Marketing Ideas: Run a social media contest for the best-baked creation, share easy recipes, offer discounts on baking supplies.
25th May – National Wine Day
Target Audience: Wine lovers, sommeliers, restaurants.
Products to Promote: Bottles of wine, wine glasses, wine-tasting experiences.
Marketing Ideas: Host virtual wine tastings, offer discounts on wine bundles, share pairing tips on social media.
26th May – Spring Bank Holiday
Target Audience: Families, travelers, those looking for relaxation.
Products to Promote: Staycation deals, picnic sets, outdoor furniture.
Marketing Ideas: Promote special holiday packages, share tips for a perfect bank holiday, offer discounts on outdoor products.
28th May – Amnesty International Day
Target Audience: Activists, volunteers, socially conscious individuals.
Products to Promote: Charity products, books on human rights, ethical brands.
Marketing Ideas: Partner with Amnesty International for promotions, donate a percentage of sales to human rights causes, share educational content on social media.
29th May – National Biscuit Day
Target Audience: Biscuit lovers, families, snack enthusiasts.
Products to Promote: Biscuits, cookie kits, tea sets.
Marketing Ideas: Offer discounts on biscuits, run a “bake your own biscuits” campaign, share fun biscuit recipes.
31st May – National Smile Day
Target Audience: Everyone, families, wellness-focused individuals.
Products to Promote: Dental care products, happiness-themed items, greeting cards.
Marketing Ideas: Encourage customers to share what makes them smile on social media, offer discounts on smile-related products, run a positivity campaign with giveaways.
Summer Ecommerce Marketing Calendar
June: Summer Buzz and Celebrations Galore
June is a bustling month with numerous events to inspire your retail marketing. From World Gin Day to National Beer Day and Father’s Day, you have plenty of opportunities to fire up social media campaigns. Consider sponsoring your local pride community throughout Pride Month to build brand awareness and engagement.
June 2025 Key Dates:
1st June - 30th June - Pride Month
Target audience: LGBTQ+ community and allies.
Products to promote: Rainbow-themed merchandise, inclusive apparel, skincare, or donation campaigns for LGBTQ+ causes.
Marketing ideas: Launch a Pride collection, collaborate with LGBTQ+ creators, donate proceeds to relevant charities, host events or share stories celebrating diversity and inclusion.
1st June – Global Day of Parents
Target audience: Parents, families, and children.
Products to promote: Parenting books, family-friendly products, personalized gifts for parents.
Marketing ideas: Offer discounts on parent-focused products, run "Thank You, Parents" campaigns, share user-generated content like stories or photos of parents and children.
3rd June – Bicycle Day
Target audience: Cyclists, eco-conscious individuals, and outdoor enthusiasts.
Products to promote: Bicycles, cycling gear, eco-friendly products.
Marketing ideas: Promote cycling challenges, host giveaways for bike accessories, share blogs highlighting cycling benefits or eco-friendly transportation.
14th June – World Gin Day
Target audience: Gin enthusiasts, party-goers, and cocktail lovers.
Products to promote: Gin bottles, cocktail-making kits, barware.
Marketing ideas: Host a gin-tasting event, share signature gin cocktail recipes, offer discounts or bundles on gin products.
15th June – National Beer Day
Target audience: Beer enthusiasts and pub-goers in the UK.
Products to promote: Beer brands, home brewing kits, beer glasses.
Marketing ideas: Partner with local breweries for promotions, encourage social media shares of customers enjoying beer, create limited-edition beer-themed merchandise.
15th June – Father’s Day
Target audience: Fathers and families.
Products to promote: Gifts for dads (e.g., shaving kits, gadgets, personalized items).
Marketing ideas: Offer gift guides for dads, run "Make Dad Smile" campaigns, introduce limited-time discounts on dad-focused products or experiences.
21st June – Summer Solstice
Target audience: Nature lovers, outdoor enthusiasts, and spiritual communities.
Products to promote: Outdoor gear, summer clothing, wellness items.
Marketing ideas: Host outdoor events like hikes or picnics, promote "celebrate the longest day of the year" campaigns, share solstice-inspired content on social media.
21st June – Summer Begins
Target audience: Summer travelers, families, and outdoor adventure seekers.
Products to promote: Travel gear, swimwear, outdoor activities equipment.
Marketing ideas: Launch summer collections, create bucket-list travel guides, run a "Welcome Summer" sale.
21st June – International Day of Yoga
Target audience: Yoga practitioners, health enthusiasts, and mindfulness seekers.
Products to promote: Yoga mats, activewear, wellness products.
Marketing ideas: Host free yoga sessions, create video tutorials, offer special discounts on yoga products or wellness packages.
24th June – Midsummer’s Day
Target audience: Families, communities celebrating tradition, and event-goers.
Products to promote: Summer party supplies, flower crowns, seasonal foods.
Marketing ideas: Host a Midsummer festival or themed event, create content around Midsummer traditions, promote summer recipes or party essentials.
30th June – Wimbledon Starts (ends 13th July)
Target audience: Tennis fans, sports enthusiasts, families.
Products to promote: Sportswear, tennis equipment, outdoor picnic supplies, strawberries and cream products (Wimbledon classic).
Marketing ideas: Launch a “Serve & Win” giveaway, promote limited-time Wimbledon-inspired collections, or create content around tennis tips and game day recipes.
July: Strategic Planning in the Midst of Summer
While July may seem quieter, it's an opportune time to stock up on inventory and plan for the upcoming back-to-school season. Utilize events like World Chocolate Day or the start of school holidays to engage your customers with enticing sales campaigns.
July 2025 Key Dates:
4th July – American Independence Day
Target audience: U.S. citizens, families, party planners.
Products to promote: BBQ grills, picnic sets, patriotic-themed apparel, fireworks (if applicable), and snacks.
Marketing ideas: Run a "Red, White, and Blue" sale, share festive recipes on social media, or offer discounts on outdoor essentials for 4th of July gatherings.
7th July – World Chocolate Day
Target audience: Chocolate lovers, foodies, gift shoppers.
Products to promote: Chocolate products, gourmet treats, baking kits.
Marketing ideas: Offer discounts on chocolate items, host a chocolate recipe contest, or create a “Sweet Deals” campaign with limited-time offers.
8th July – National Video Game Day
Target audience: Gamers, tech enthusiasts, younger demographics.
Products to promote: Video games, gaming consoles, accessories, and merchandise.
Marketing ideas: Run a gaming competition, offer bundle discounts on gaming products, or share social content highlighting nostalgic and trending games.
14th July – Bastille Day
Target audience: French citizens, Francophiles, history enthusiasts.
Products to promote: French wines, cheeses, pastries, travel experiences.
Marketing ideas: Highlight French-themed product bundles, run a “Celebrate France” campaign, or create a guide on how to celebrate Bastille Day at home.
17th July – World Emoji Day
Target audience: Social media users, younger audiences, tech-savvy individuals.
Products to promote: Emoji-themed merchandise, digital apps, stationary, or tech gadgets.
Marketing ideas: Create interactive emoji quizzes or polls, feature emoji-themed discounts, or highlight products using creative emoji campaigns on social platforms.
30th July – International Day of Friendship
Target audience: Friends, families, gift shoppers.
Products to promote: Friendship bracelets, gift cards, experience packages (dining, spa, etc.).
Marketing ideas: Offer “Buy One, Gift One” promotions, create social campaigns encouraging people to celebrate their friends, or run a giveaway for best friend stories.
31st July – National Avocado Day
Target audience: Foodies, health enthusiasts, avocado lovers.
Products to promote: Fresh avocados, guacamole kits, avocado-themed merchandise, kitchen tools.
Marketing ideas: Share creative avocado recipes, host an avocado recipe contest, or offer discounts on avocado-related products.
August: Niche Marketing for Summertime Shoppers
In August, as many people are in holiday mode, it's essential to be specific in targeting your audience. Events like Book Lovers Day, World Photo Day, and National Dog Day cater to distinct interests. Tailor your marketing to the relevant events that align with your brand. Towards the end of August is also a great time to start introducing a touch of orange and autumnal colors to your ads and campaigns.
August 2025 Key Dates:
1st August – International Beer Day
Target audience: Beer enthusiasts, breweries, and casual drinkers.
Products to promote: Beers, beer gift sets, brewing kits, bar accessories.
Marketing ideas: Host beer-tasting events, offer discounts on beer products, run social media campaigns asking followers to share their favorite beer moments.
4th August – Summer Bank Holiday
Target audience: Families, travelers, and staycationers in Scotland.
Products to promote: Travel packages, outdoor gear, picnic essentials.
Marketing ideas: Offer special "Bank Holiday Discounts," partner with local attractions for deals, promote staycation ideas with your products.
8th August – International Cat Day
Target audience: Cat owners and pet lovers.
Products to promote: Cat food, toys, grooming products, and cat-themed merchandise.
Marketing ideas: Run a photo contest for "Cutest Cat," offer discounts on pet products, create social media posts with cat care tips.
9th August – Book Lovers Day
Target audience: Book enthusiasts, students, and libraries.
Products to promote: Books, eReaders, bookmarks, reading lights.
Marketing ideas: Offer "Buy One, Get One Free" book deals, collaborate with authors for virtual readings, encourage followers to share their favorite books using a branded hashtag.
9th August – Raksha Bandhan (Hindu Festival)
Target audience: Families celebrating Raksha Bandhan, especially siblings.
Products to promote: Rakhi sets, sweets, jewelry, and gift hampers.
Marketing ideas: Offer customized Rakhi gift hampers, run sibling-themed campaigns, highlight traditional Raksha Bandhan rituals in marketing materials.
19th August – World Photography Day
Target audience: Photography enthusiasts, professionals, and hobbyists.
Products to promote: Cameras, lenses, photography courses, photo editing software.
Marketing ideas: Host a photo contest, provide discounts on photography gear, partner with photography influencers for tutorials or tips.
21st August – National Burger Day
Target audience: Foodies, burger lovers, and restaurant-goers in the UK.
Products to promote: Burger ingredients, grilling equipment, restaurant deals.
Marketing ideas: Launch a "Best Burger Recipe" challenge, partner with local burger joints for discounts, run social media polls for favorite burger toppings.
26th August – National Dog Day
Target audience: Dog owners and pet lovers.
Products to promote: Dog food, toys, grooming products, dog-themed accessories.
Marketing ideas: Offer discounts on pet supplies, run "Celebrate Your Dog" campaigns, share content about adopting rescue dogs and promote donations to pet shelters.
Autumn Ecommerce Sales Calendar
September: Back-to-School and Cosy Promotions
As shoppers return from holidays and kids go back to school, seize the opportunity to offer promotions and discounts. As coffee stores start to showcase their seasonal spiced drinks, then it's time to gear your promotions towards a more Autumn centric audience with "Fall" keywords.
September 2025 Key Dates:
1st September – Back to School (differs by school)
Target audience: Parents, students, teachers.
Products to promote: School supplies, backpacks, clothing, tech gadgets (laptops, tablets), lunchboxes.
Marketing ideas: Launch a "back-to-school essentials" sale, create social media content with study tips, run giveaways for school supplies, or partner with schools for discounts.
1st September – Labour Day
Target audience: Workers, families, weekend shoppers in the USA.
Products to promote: Outdoor gear, BBQ essentials, furniture, apparel, travel packages.
Marketing ideas: Offer Labour Day sales, promote "last summer deals," create email campaigns thanking workers and highlighting relevant discounts, or host a social media campaign celebrating different professions.
6th September – Read a Book Day
Target audience: Book lovers, students, educators, parents.
Products to promote: Books, e-readers, book accessories (bookmarks, lights), subscription services for audiobooks or e-books.
Marketing ideas: Share book recommendations on social media, run discounts on books or subscriptions, create a campaign encouraging people to share their favorite reads, or host a virtual book club event.
16th September – World Guacamole Day
Target audience: Food enthusiasts, families, party planners.
Products to promote: Avocados, dips, chips, cooking tools, recipe books.
Marketing ideas: Share guacamole recipes on social media, run a promotion on avocados or related products, host a virtual guacamole-making contest, or partner with food influencers to promote the day.
21st September – International Day of Peace
Target audience: Philanthropy enthusiasts, activists, educators, global citizens.
Products to promote: Peace-related merchandise (apparel, accessories), wellness products, books on peace and mindfulness.
Marketing ideas: Create a social campaign promoting messages of peace, donate a percentage of sales to peace-focused charities, host a virtual mindfulness event, or collaborate with influencers to spread awareness.
22nd September – Autumn Begins
Target audience: Seasonal shoppers, home decorators, families.
Products to promote: Fall-themed decor, candles, clothing (sweaters, scarves), warm beverages (coffee, tea), outdoor gear.
Marketing ideas: Launch an autumn collection, offer discounts on fall essentials, share fall-themed content on social media, or host a giveaway featuring seasonal products.
27th September – World Tourism Day
Target audience: Travelers, adventure seekers, travel bloggers.
Products to promote: Travel gear (luggage, backpacks), vacation packages, cameras, travel guides.
Marketing ideas: Run a travel giveaway, offer discounts on travel-related products, collaborate with travel influencers, or create content showcasing unique travel destinations.
October: Spooky Sales and Seasonal Delights
October brings exciting sales opportunities for e-commerce sellers. Halloween is by far the biggest way to run effective discounts on seasonal products. This spooky celebration stands out as the prime opportunity to significantly boost sales and engage customers with irresistible offers.
October 2025 Key Dates:
1st – 31st October – Breast Cancer Awareness Month
Target audience: Individuals affected by breast cancer, supporters, charities, and healthcare professionals.
Products to promote: Pink-themed merchandise, donation drives, health supplements, fitness gear for awareness campaigns.
Marketing ideas: Launch a "pink" product collection, share survivor stories on social media, donate a portion of sales to breast cancer research, or host virtual events like webinars with healthcare professionals.
1st – 31st October – Black History Month (UK)
Target audience: Individuals and communities celebrating Black heritage and culture.
Products to promote: Books by Black authors, cultural art, clothing with heritage-inspired designs, event sponsorships.
Marketing ideas: Highlight contributions from Black creators in your industry, collaborate with Black-owned businesses, and organize cultural events or educational campaigns.
1st – 31st October – Go Sober for October (Stoptober)
Target audience: Individuals looking to reduce alcohol consumption or promote a healthy lifestyle.
Products to promote: Non-alcoholic beverages, wellness products, self-care kits.
Marketing ideas: Promote non-alcoholic drink recipes, partner with wellness influencers, and create a social media challenge encouraging people to "Go Sober for October."
1st October – World Vegetarian Day
Target audience: Vegetarians, flexitarians, and environmentally conscious consumers.
Products to promote: Plant-based foods, cookbooks, meal kits, and eco-friendly kitchenware.
Marketing ideas: Share vegetarian recipes, offer discounts on plant-based products, or host cooking demos featuring vegetarian dishes.
1st October – International Coffee Day
Target audience: Coffee enthusiasts and café-goers.
Products to promote: Coffee beans, brewing equipment, mugs, coffee subscriptions.
Marketing ideas: Offer exclusive coffee blends, host coffee tastings, run "buy one, get one free" promotions, or create content around coffee brewing tips.
6th October – Mid-Autumn Festival
Target audience: Asian communities celebrating the festival and those interested in cultural events.
Products to promote: Mooncakes, lanterns, tea sets, traditional sweets.
Marketing ideas: Share the history of the festival on social media, offer bundled gift sets, collaborate with local Asian businesses, or organize lantern-making workshops.
10th October – World Mental Health Day
Target audience: Individuals interested in mental health awareness and wellness.
Products to promote: Journals, mindfulness apps, wellness kits, therapy services.
Marketing ideas: Host webinars on mental health topics, highlight employee wellness programs, partner with mental health charities, or offer discounts on self-care products.
16th October – World Food Day
Target audience: Food lovers, environmentally conscious consumers, and community organizations.
Products to promote: Sustainable food products, cookbooks, meal prep tools, food donation campaigns.
Marketing ideas: Promote farm-to-table ingredients, organize community food drives, or share educational content about food sustainability.
25th October – World Pasta Day
Target audience: Pasta lovers and home cooks.
Products to promote: Specialty pasta, pasta sauces, cooking tools, Italian recipe kits.
Marketing ideas: Share pasta recipes, run "create your pasta dish" contests on social media, or offer discounts on Italian-themed products.
26th October – National Pumpkin Day
Target audience: Fall enthusiasts and bakers.
Products to promote: Pumpkin spice products, pumpkin-themed recipes, baking kits, candles.
Marketing ideas: Create pumpkin recipe guides, host pumpkin carving competitions, or feature seasonal pumpkin-themed sales.
31st October – Halloween
Target audience: Families, partygoers, and Halloween enthusiasts.
Products to promote: Costumes, candy, decorations, party supplies.
Marketing ideas: Organize costume contests, create spooky-themed product bundles, or share DIY Halloween decorating ideas.
November: Black Friday & Cyber Monday
November is the time when the shorter days start to become more obvious. With Amazon leading the way for Black Friday sales towards the last 2 weeks of November, it's the time to ensure your inventory and sales plans are up-to-date. The week before Black Friday can be as busy as the day itself. Don't forget Cyber Monday, even if you don't sell tech products. These events are opportunities for significant discounts and promotions.
November 2025 Key Dates:
1st – 30th November – Movember (Men’s Health Awareness Month)
Target audience: Men, health-conscious individuals, and families.
Products to promote: Men's grooming products, health supplements, fitness gear, or charity fundraising.
Marketing ideas: Run campaigns encouraging donations, promote "Grow a Mo" challenges, offer discounts on men's grooming kits with proceeds to charity, or partner with health organizations for awareness content.
1st November – World Vegan Day
Target audience: Vegans, vegetarians, and eco-conscious individuals.
Products to promote: Plant-based foods, vegan beauty products, or sustainable living items.
Marketing ideas: Offer discounts on vegan products, share recipes or tips for transitioning to a vegan lifestyle, and collaborate with influencers promoting plant-based living.
2nd November – Day of the Dead
Target audience: Hispanic/Latino communities and cultural enthusiasts.
Products to promote: Decorative items, cultural foods, and art supplies.
Marketing ideas: Create themed decorations or food bundles, host virtual events explaining the cultural meaning, and run social media competitions for the best Día de los Muertos displays.
5th November – Guy Fawkes Night
Target audience: Families and groups celebrating Bonfire Night (UK).
Products to promote: Fireworks, outdoor gear, and food items like hot chocolate or marshmallows.
Marketing ideas: Bundle outdoor essentials, create themed deals, or promote safety guides for fireworks.
9th November – Remembrance Sunday
Target audience: UK audience, veterans, and families honoring fallen soldiers.
Products to promote: Memorial items, poppies, or history-related books.
Marketing ideas: Donating a portion of profits to veterans’ charities, sharing remembrance content, and running special promotions on relevant products.
11th November – Singles Day
Target audience: Singles and shoppers looking for deals (mainly popular in Asia).
Products to promote: Fashion, tech gadgets, or self-care items.
Marketing ideas: Offer exclusive discounts or "treat yourself" bundles, launch flash sales, and highlight self-care tips for singles.
11th November – Remembrance Day
Target audience: Global audience honoring military veterans and fallen soldiers.
Products to promote: Memorial items, poppies, and history documentaries/books.
Marketing ideas: Host fundraising campaigns for veterans, share educational content, or collaborate with charities for awareness events.
27th November – Thanksgiving
Target audience: Families, home cooks, and party hosts in the USA.
Products to promote: Kitchenware, seasonal foods, or home decor.
Marketing ideas: Bundle Thanksgiving essentials, offer recipes or cooking demos, and run campaigns encouraging gratitude with hashtags.
28th November – Black Friday
Target audience: Bargain hunters and holiday shoppers.
Products to promote: Any products with high demand during sales.
Marketing ideas: Run time-limited deals, create urgency with countdowns, and promote exclusive discounts for email newsletter subscribers.
30th November – St Andrew’s Day
Target audience: Scottish communities and cultural enthusiasts.
Products to promote: Scottish-themed items, food, and drinks (e.g., whiskey and shortbread).
Marketing ideas: Create themed bundles, highlight Scottish heritage with content, and run promotions on items tied to Scottish traditions.
Winter Ecommerce Promotional Calendar
December: Closing the Year with Festive Sales
In December, demand remains high as everyone searches for Christmas gifts. Promote and discount your most giftable products with a clear lead-time promise to ensure customers understand when their orders will arrive in time for Christmas.
December 2025 Key Dates:
1st December – Cyber Monday
Target audience: Online shoppers, tech enthusiasts, bargain hunters.
Products to promote: Electronics, software, apparel, home goods, subscription services.
Marketing ideas: Offer flash sales, bundle discounts, free shipping, and exclusive online deals. Use email campaigns to drive urgency, and highlight limited-time offers on social media.
4th December – National Cookie Day
Target audience: Foodies, bakers, families, dessert lovers.
Products to promote: Cookies, baking kits, kitchen tools, or coffee/tea pairings.
Marketing ideas: Run a "buy one, get one free" cookie promotion, organize cookie recipe contests, or share fun baking tips and videos on social media.
7th December – Christmas Jumper Day
Target audience: Holiday enthusiasts, families, and people participating in festive events.
Products to promote: Christmas sweaters, festive apparel, family matching outfits.
Marketing ideas: Run a "best jumper" photo contest on Instagram, offer discounts on holiday sweaters, or create bundles with sweater and accessory deals.
21st December – Winter Solstice (Shortest day of the year)
Target audience: Wellness enthusiasts, nature lovers, and people embracing winter vibes.
Products to promote: Candles, cozy blankets, hot drinks, winter apparel, or self-care items.
Marketing ideas: Offer "shortest day, biggest discounts" sales, promote self-care bundles, or share winter solstice traditions on blogs and social media.
24th December – Christmas Eve
Target audience: Last-minute shoppers, families, and holiday travelers.
Products to promote: Gift cards, stocking stuffers, festive foods, and last-minute decor.
Marketing ideas: Send last-minute gift ideas through email, highlight fast delivery/pickup options, or offer "Christmas Eve Only" flash sales.
25th December – Christmas Day
Target audience: Families, friends celebrating together, gift recipients.
Products to promote: Experiences, holiday sales on big-ticket items, digital products.
Marketing ideas: Share a heartfelt "Merry Christmas" on social media, offer exclusive Christmas Day sales, or promote digital gift cards.
26th December – Boxing Day
Target audience: Deal hunters, post-holiday shoppers.
Products to promote: Clearance items, electronics, apparel, and seasonal goods.
Marketing ideas: Highlight clearance and markdowns, create "Boxing Day Bundles," or run a "day-after-Christmas" sale campaign.
31st December – New Year’s Eve
Target audience: Party-goers, event planners, and people making resolutions.
Products to promote: Party supplies, sparkling beverages, planners, fitness gear.
Marketing ideas: Offer NYE party kits, promote "new year, new you" products, or run a countdown sale leading up to midnight.
Use this comprehensive e-commerce content calendar to strategically plan your marketing campaigns, delight your customers, and boost your sales throughout the year 2025. Stay ahead of the competition by aligning your brand with the diverse and exciting events that shape each month.
As you plan your marketing strategy for 2025, one important factor to consider is your brand's identity. If you're in the process of starting a new e-commerce business or rebranding your current one, it's essential to select the right online shop names that resonate with your target audience. Check out this helpful guide for creative and catchy name ideas to set your store apart.
